
<p>In the world of digital marketing, Search Engine Optimization (SEO) has become a pivotal cornerstone. One crucial aspect that forms the bedrock of a solid SEO strategy is &#39;backlinks&#39;. Understanding and implementing the concept of backlinks, particularly mass page backlinks, can change the game for your website&#39;s SEO. Let&#39;s delve into the merits of backlinks, explore their importance, and unpack the mystery of mass page backlinks.</p>

<p><strong>Understanding Backlinks</strong></p>

<p>In the simplest of terms, backlinks (also known as &quot;inbound links&quot; or &quot;incoming links&quot;) are links from one website to a page on another website. They serve as the backbone of your website&#39;s authority. They are akin to votes of confidence from other sites, signaling to search engines like Google that your content is valuable and reliable. As a result, websites with a high number of quality backlinks tend to rank higher on search engine results pages (SERPs).</p>

<p><strong>The Importance of Backlinks in SEO</strong></p>

<p>Backlinks play a significant role in enhancing a website&#39;s visibility for several reasons. Firstly, backlinks increase your site&#39;s credibility. When your website is linked by other authoritative websites, it demonstrates to search engines that your content is valuable, trustworthy, and reliable.</p>

<p>Secondly, backlinks improve your site&#39;s visibility and indexing. Search engines use bots to crawl through webpages, and backlinks help these bots discover your site&#39;s pages, thereby improving their indexing in SERPs. Lastly, backlinks drive referral traffic to your site, thereby increasing the potential for conversion. A high-quality backlink from a popular site can lead to a significant increase in traffic.</p>

<p><strong>Decoding Mass Page Backlinks</strong></p>

<p>While understanding the concept of backlinks is essential, knowing how to utilize them effectively is key. This is where mass page backlinks come into play. Mass page backlinks are essentially multiple backlinks to a single site from various pages within another website. In other words, it&#39;s about having one website link to numerous pages on your site.</p>

<p>Implementing mass page backlinks can substantially improve your website&#39;s visibility and domain authority. Since search engines consider the quantity and quality of backlinks in their ranking algorithms, a higher number of backlinks&mdash;especially from reputable sites&mdash;can positively impact your site&#39;s SEO performance.</p>

<p><strong>The Benefits of Mass Page Backlinks</strong></p>

<ol>
	<li>
	<p><strong>Improved Domain Authority</strong>: Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on SERP. With more quality backlinks from a single authoritative source, you can significantly improve your site&#39;s DA.</p>
	</li>
	<li>
	<p><strong>Enhanced Site Exposure</strong>: With mass page backlinks, each individual link increases your site&#39;s exposure. More links mean more opportunities for potential customers to find your website, boosting your site&#39;s visibility.</p>
	</li>
	<li>
	<p><strong>Greater Indexing</strong>: As mentioned earlier, search engine bots use backlinks to discover and index pages. Having mass page backlinks ensures that more of your pages get indexed, thereby improving your site&#39;s SEO.</p>
	</li>
	<li>
	<p><strong>Increased Traffic</strong>: A high-quality backlink from a popular site can lead to a surge in traffic. With mass page backlinks, you multiply this effect, leading to a significant boost in referral traffic.</p>
	</li>
</ol>

<p><strong>In Conclusion</strong></p>

<p>Backlinks, especially mass page backlinks, are pivotal in crafting an effective SEO strategy. Implementing them can enhance your site&#39;s credibility, increase visibility, and drive more traffic. However, remember that the quality of backlinks is as important as the quantity.</p>

<p>At <a href="https://www.tellmeyourgoal.com/" target="_new">Tell Me Your Goal</a>, we understand the intricacies of SEO and the significance of a solid backlink strategy. We can help you navigate the complex world of SEO, understand the mechanics of backlinks, and guide you on implementing mass page backlinks for your site. With our expert guidance, you can rest assured that your SEO strategy will be tailored to drive success and maximize your digital presence.</p>

<p>By understanding and correctly utilizing the power of mass page backlinks, you can boost your website&#39;s SEO performance, making your online presence more impactful. Harness the power of backlinks today and propel your website to the top of SERPs.</p>    
    

Discover the power of mass page backlinks. Learn their significance in SEO, how they enhance visibility, and boost website authority. Harness backlinks now!

Unleashing the Power of Mass Page Backlinks in SEO Strategy


<p>If you&#39;re running a business or managing a website, you&#39;ve probably asked yourself the question, &quot;is SEO worth it?&quot; As we navigate through 2023, it&#39;s evident that the digital landscape is evolving rapidly, and SEO remains a vital tool in every digital marketer&#39;s arsenal. However, the answer isn&#39;t as straightforward as a simple yes or no.</p>

<h2>Understanding SEO</h2>

<p>Before diving into whether or not SEO is worth the investment in 2023, let&#39;s take a moment to <a href="https://www.tellmeyourgoal.com/blog/the-history-of-search-engine-optimization/" target="_new">understand what SEO really is</a>. In simple terms, SEO, or Search Engine Optimization, is the practice of improving a website&#39;s visibility in search engine results. It involves optimizing your site&rsquo;s content and design to make it more appealing to search engines.</p>

<h2>Why Consider SEO?</h2>

<p>SEO is essential for various reasons. Here are a few points to consider when asking, &quot;is SEO worth it?&quot;</p>

<h3>1. SEO Drives Organic Traffic</h3>

<p>The primary source of website traffic is organic search, and Google owns a more substantial portion of the search market than competitors like Yahoo, Bing, Baidu, and others. Being highly visible on Google and other search engines is always beneficial to brands.</p>

<h3>2. SEO Builds Trust and Credibility</h3>

<p>Good SEO also means creating a better user experience. Google has learned how to interpret a favorable or unfavorable user experience, and positive UX is becoming a pivotal element to a website&#39;s success. High-quality SEO incorporates a positive user experience, leveraging it to work in a brand&#39;s favor.</p>

<h3>3. SEO Is Cost-Effective</h3>

<p>Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI.</p>

<h2>The Investment Worth of SEO in 2023</h2>

<p>With a better understanding of SEO, let&#39;s explore its value as an investment in 2023.</p>

<p>SEO has evolved from being a mere technical exercise to a multifaceted approach that incorporates content quality, UX, and social signals. It is no longer about tricking search engines into ranking your site. Instead, it&#39;s about providing real value to your users and enhancing their online experience. In 2023, the real question should be, &quot;<a href="https://www.tellmeyourgoal.com/blog/5-seo-strategies-for-your-business/" target="_new">how can we make SEO work for us</a>?&quot;</p>

<p>From an investment perspective, SEO is more of a long-term strategy. You won&#39;t see overnight results. However, the long-term benefits of implementing a robust SEO strategy can be immense. Investing in SEO means investing in improved site usability, better content, and ultimately a more substantial online presence.</p>

<p>Furthermore, as more businesses are going digital, competition for the top spots in search results is heating up. If your business isn&#39;t leveraging SEO, you may be missing out on potential customers. In that sense, not investing in SEO could actually cost you more in the long run.</p>

<h2>Final Thoughts: Is SEO Worth It?</h2>

<p>While SEO can require a significant investment of time and resources, the potential rewards make it a worthwhile endeavor. In 2023, SEO continues to be a vital strategy for businesses wanting to improve their online visibility, reach more customers, and drive more organic traffic to their sites.</p>

<p>In conclusion, is SEO worth it in 2023? The answer is a resounding yes! However, remember that SEO isn&#39;t a one-time task; it&#39;s an ongoing process. For best results, you need to continually optimize your strategy, track your results, and make changes as needed.</p>

<p>Need help with your SEO strategy? Visit our <a href="https://www.tellmeyourgoal.com/services/search-engine-optimization/" target="_new">SEO Services Page</a> for more information how how we can help your site with SEO.    
    

Discover why investing in SEO is crucial for your business's online success in 2023.

Is SEO Worth The Investment in 2023?


    <p>As a family law practice, making your services easily discoverable to potential clients can be the deciding factor in your success. With over 4.9 billion internet users worldwide, a significant portion of your potential clientele are actively seeking advice online. The key is to ensure your firm is easily findable on search engines. And that's where SEO (Search Engine Optimization) comes in. This guide to SEO for family law will help you make your firm more visible to the right audience.</p>

    <h2>SEO for Family Law: Why it Matters</h2>
    <p>People typically turn to search engines when they need legal advice. Being visible to those searches not only helps increase your firm's online presence but also drives the right traffic to your site.</p>
    <p>With the right SEO strategies, your website could appear on the first page of Google's search results when potential clients are searching for terms related to "family law" or "divorce attorney." <a href="https://www.tellmeyourgoal.com/blog/how-long-does-SEO-take/">Learn more about why SEO matters for your business.</a></p>

    <h2>Establishing EAT through Keyword Strategy and Content Creation</h2>
    <p>When it comes to SEO for family law, a critical area of focus should be Google's principle of Expertise, Authoritativeness, and Trustworthiness (EAT). This concept is particularly vital for law firms, as they fall under what Google defines as "Your Money or Your Life" (YMYL) pages - those that can significantly impact a person's future happiness, health, or financial stability.</p>

<p>The EAT principle emphasizes the importance of establishing your firm's expertise and authority in the field of family law through your online content. By demonstrating your comprehensive understanding and professional experience in this sector, you can earn trust from both your potential clients and search engines.</p>

<p>This is where the role of keyword strategy comes into play. The right keyword strategy is not just about identifying popular search terms related to family law. It's about finding topics and queries that your potential clients are seeking answers to and that align with your firm's expertise. These keywords can range from general terms like "family law" to more specific ones such as "child custody laws in New York."</p>

<p>Your content should be a direct response to these queries, showcasing your deep knowledge and ability to handle complex family law cases. A regularly updated blog discussing various facets of family law, an FAQ section addressing common concerns, and in-depth guides exploring specific aspects of family law are examples of content that can display your expertise and authoritativeness.</p>

<p>As you create content around these topics, ensure you're not just stuffing keywords into your pages. The information should be accurate, up-to-date, and genuinely helpful. Cite reputable sources, provide case studies, and don't shy away from showcasing your successful case results.</p>
<p>Check out our more detailed blog post on E-A-T for more information <a href="https://www.tellmeyourgoal.com/blog/understanding-eat-the-importance-of-expertise-authority-and-trustworthiness-in-seo/">Understanding E-A-T principles</a> </p>

    <h2>Local SEO</h2>
    <p>While the fundamentals of SEO apply across the board, local SEO is particularly crucial for family law firms. Most clients seeking family law services prefer lawyers based in their local area for convenience and familiarity with local laws and courts.</p>
    <p>By optimizing your website for local search terms such as "family lawyer in [your city]" and ensuring your business is listed in local directories and on Google My Business, you increase your firm's chances of being found by potential clients in your area.</p>
    <p>Additionally, reviews on these listings can greatly enhance your firm's online reputation. Local SEO, therefore, should be a vital part of your overall SEO strategy, connecting you with the local clients who need your services most.</p>
    
    <h2>Speed Optimization: Enhance User Experience and Boost Rankings</h2>
    <p>Speed is more than just a convenience for your users; it's a crucial factor in your SEO performance. Google has made it clear that site speed is a key ranking factor in its algorithm. The reasoning is simple: a faster site provides a better user experience.</p>

<p>When potential clients are seeking legal advice, they're likely stressed and pressed for time. A slow-loading site can drive them away, causing you to lose potential business. Moreover, slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, negatively affecting your indexation.</p>

<p>There are several strategies to increase your site speed. These include optimizing your images (a common cause of slow page loading times), enabling browser caching, minifying your CSS and JavaScript files, and choosing a fast, reliable web host. Tools such as Google's PageSpeed Insights can provide specific recommendations for your site.</p>

<p>By focusing on speed optimization, you'll not only enhance your site's user experience but also improve your rankings in Google, leading to more visibility for your family law practice.</p>
<p>For more details, check out our blog post on <a href="https://www.tellmeyourgoal.com/blog/5-reasons-why-website-speed-matters-for-google-page-rank/">why speed matters for Google Page Rank</a></p>

    <h2>Backlink Building</h2>
    <p>Backlinks are links from other websites pointing to your site. They're like votes of confidence in the eyes of search engines. Reach out to legal directories, blogs, or news websites and try to get them to link to your site.</p>
    <p>Remember, quality matters more than quantity. Links from reputable and relevant sites carry more weight.</p>

    <h2>Tracking Your Success</h2>
    <p>You won't know if your SEO efforts are working without measuring them. Use tools like Google Analytics to track website traffic, user behavior, and other key SEO metrics.</p>
    <p>Remember, SEO is a long-term strategy. It can take months to start seeing significant results, but the long-term benefits are worth the wait. <a href="https://www.tellmeyourgoal.com/blog/the-fundamentals-of-marketing-analytics/">Discover how to track your SEO success.</a></p>

    <p>Implementing a comprehensive SEO strategy for your family law firm is an essential step towards online success. By identifying the right keywords, optimizing your website, building high-quality backlinks, and tracking your progress, you'll boost your firm's online visibility and attract more potential clients.</p>    
    

Discover how to optimize your family law practice's online visibility with our comprehensive guide to SEO for family law. Learn about keywords, site optimization, backlinks, and more.

SEO For Family Law: A Comprehensive Guide


    <p>The digital world continues to evolve, with search engine optimization (SEO) becoming a crucial factor for online success. The two pillars of this strategy are on-site SEO and off-site SEO. However, to truly understand and effectively apply these tactics, we must explore the distinction and interplay between on-site SEO vs off-site SEO.</p>
    <h2>Defining On-Site SEO</h2>
    <p>On-site SEO, also known as on-page SEO, involves optimizing elements on your website that are under your direct control. These include factors like content, meta descriptions, title tags, and website design.</p>
    <p>The purpose is to make your site easily navigable for both users and search engines. This involves creating engaging, informative, and keyword-rich content, as well as using clear, concise meta descriptions and titles that correctly represent the content on each page.</p>
    <h2>Exploring Off-Site SEO</h2>
    <p>Contrastingly, off-site SEO revolves around enhancing your website's reputation and authority in the digital world. This often involves practices like link building, social media marketing, and influencer marketing.</p>
    <p>The core idea is to increase the number and quality of external links pointing to your website. High-quality backlinks signal to search engines that your site is trustworthy and relevant, increasing your visibility in search results.</p>
    <h2>On-site SEO vs Off-Site SEO: Why Both Matter</h2>
    <p>The relationship between on-site SEO vs off-site SEO is not a competition, but rather a symbiosis. Think of it this way: on-site SEO makes your site 'discoverable' while off-site SEO makes it 'popular'.</p>
    <p>Without proper on-site SEO, search engines may struggle to understand what your site is about, which could result in lower search rankings. On the other hand, without strong off-site SEO, your website may not be seen as authoritative or trustworthy, which could also affect your search rankings.</p>
    <h2>Bringing it Together</h2>
    <p>Understanding the difference between on-site SEO vs off-site SEO is the first step in creating a balanced, effective SEO strategy. However, it's important to remember that these techniques are not mutually exclusive. A well-rounded SEO strategy requires both on-site and off-site efforts.</p>
    <p>Remember, the ultimate goal of SEO is to enhance your website's visibility and user experience, and this can only be achieved when on-site and off-site SEO work hand in hand. So, while it's beneficial to understand the differences, it's even more critical to appreciate how these strategies work together to create a seamless user experience and a successful SEO campaign.</p>    
    

Discover the intricacies of on-site SEO vs off-site SEO, how they differ, why they matter, and why a balanced approach to both is critical for your SEO strategy.

Understanding the Landscape: On-site SEO vs Off-site SEO


    <h2>Introduction</h2>

    <p>SEO, or Search Engine Optimization, has become a key element in the world of digital marketing. Many businesses and website owners often ask, &quot;How long does SEO take?&quot; This question doesn&#39;t have a straightforward answer due to the complexity and nature of SEO. However, this article aims to provide some insights into the typical timeline for SEO results and the factors that can influence this timeline.</p>
    
    <h2>Understanding SEO</h2>
    
    <p>To fully grasp the concept of &quot;how long does SEO take,&quot; it&#39;s important to understand what SEO is. SEO is a process that optimizes your website to rank higher in search engine results, making your site more visible to people who are searching for the products or services you offer. Effective SEO involves a combination of technical optimizations, content creation, and link building.</p>
    
    <p>If you&#39;re looking to really dive into SEO and get a better understanding of it, take a look at a few of our previous posts on <a href="https://www.tellmeyourgoal.com/blog/future-seo-2023-beyond-navigating-trends-transformations/" target="_blank">the future of SEO</a>&nbsp;and the&nbsp;<a href="https://www.tellmeyourgoal.com/blog/the-history-of-search-engine-optimization/" target="_blank">The History of Search Engine Optimization</a>.&nbsp;</p>
    
    <h2>Average Timeline for SEO Results</h2>
    
    <p>As a rule of thumb, you can expect to see results from your SEO efforts within 4 to 6 months. But remember, this is just an average estimate. Some sites might see results earlier, and for others, it might take a bit longer.</p>
    
    <p>SEO is a long-term strategy, and it requires consistent and continuous efforts. In the initial stages, you may observe a slow improvement, but with time, the pace picks up, leading to better visibility and increased traffic.</p>
    
    <p>The following video gives you a little more detail on the timline for SEO results</p>
    <iframe width="560" height="315" src="https://www.youtube.com/embed/J6UdCW4sfBY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

    
    <h2>Factors Influencing SEO Timeline</h2>
    
    <p>Several factors influence how long SEO takes:</p>
    
    <p><strong>1. Website Age and Authority:</strong> New websites usually take longer to rank because they lack domain authority, a measure of trust and credibility in the eyes of search engines. On the other hand, older websites with established authority can often see quicker results.</p>
    
    <p><strong>2. Quality of Content:</strong> High-quality, relevant content that aligns with user intent is favored by search engines. If your content is top-notch, you may see faster results.</p>
    
    <p><strong>3. Competition:</strong> If you&rsquo;re operating in a competitive industry or targeting highly competitive keywords, it will typically take longer to see SEO results.</p>
    
    <p><strong>4. SEO Strategy:</strong> Your approach to SEO also matters. A well-planned strategy that targets on-page, off-page, and technical SEO will yield quicker results than a haphazard approach.</p>
    
    <h2>Patience is Key in SEO</h2>
    
    <p>Understanding &quot;how long does SEO take&quot; requires patience. SEO isn&#39;t a quick fix but a long-term investment that yields compounding returns over time. Keep optimizing your website, creating high-quality content, building relevant backlinks, and monitoring your results. With time and consistency, you will begin to see the fruits of your labor.</p>
    
    <p>Remember, the journey to successful SEO is a marathon, not a sprint. Don&#39;t be disheartened if you don&#39;t see immediate results. Stick to your strategy, adjust as necessary, and the results will come.</p>
    
    <h2>Conclusion</h2>
    
    <p>While it&#39;s difficult to provide a specific timeline for SEO, typically you can start seeing results within 4 to 6 months. However, it&#39;s essential to stay committed to your SEO strategy, knowing that it&#39;s a long-term investment that will pay off in increased visibility, traffic, and ultimately, conversions.</p>    
    

Understand the timeline of SEO and what factors influence it. Discover why SEO is a long-term strategy and learn how to manage your expectations.

Demystifying SEO: How Long Does SEO Take?


    <p>In today&#39;s world, where digital interactions dictate the pace of business, understanding the essentials of digital marketing becomes increasingly crucial. One such cornerstone is the click funnel. So, <strong>what is a click funnel?</strong> Let&#39;s delve into the ins and outs of this online marketing tool and how it can help you accelerate your business growth.</p>

    <h3><strong>Click Funnel: A Brief Overview</strong></h3>
    
    <p>A <a href="https://www.tellmeyourgoal.com/blog/the-ultimate-guide-to-sales-funnels" target="_new">click funnel</a> (also known as a sales funnel) is a multi-step process that depicts the customer&#39;s journey, from the first interaction with your brand to the final purchase. It includes the stages of awareness, interest, decision, and action. As the name implies, it resembles a funnel, with a broad top, representing potential customers, and a narrow bottom, representing those who follow through with a purchase.</p>
    
    <h3><strong>Components of a Click Funnel</strong></h3>
    
    <h4><strong>1. Awareness</strong></h4>
    
    <p>At this initial stage, potential customers become aware of your business or product through various marketing channels. For example, they may come across a blog post, a social media post, or an online ad. <a href="https://www.tellmeyourgoal.com/blog/5-seo-strategies-for-your-business" target="_new">Effective SEO strategies</a> can make a significant difference in attracting more people at this stage.</p>
    
    <h4><strong>2. Interest</strong></h4>
    
    <p>Once your prospects are aware of your business, they begin to show interest in your products or services. This could be prompted by an email newsletter, a webinar invitation, or more in-depth content on your site.</p>
    
    <h4><strong>3. Decision</strong></h4>
    
    <p>The decision stage is where prospects are deciding whether to become your customers. They might compare your offerings with your competitors or read customer reviews. This is where strong, convincing content can tip the scale in your favor.</p>
    
    <h4><strong>4. Action</strong></h4>
    
    <p>Finally, the action stage is where the prospect becomes a customer by making a purchase. A seamless and user-friendly checkout process can make a big difference at this stage.</p>
    
    <h3><strong>Why are Click Funnels Important?</strong></h3>
    
    <p>Click funnels are a critical tool for online businesses. They help you understand your customer&#39;s journey better, allowing you to optimize each stage for maximum conversions. Moreover, they help identify potential weak points in your marketing strategy. For instance, if a lot of your prospects drop off at the decision stage, you may need to improve your content at this point.</p>
    
    <h3><strong>How to Build an Effective Click Funnel</strong></h3>
    
    <p>Creating a successful click funnel involves understanding your target audience, creating compelling content, and continuously refining your strategy based on performance. Here are some basic steps:</p>
    
    <h4><strong>1. Know Your Audience</strong></h4>
    
    <p>You need to understand who your customers are, what they need, and how your product or service fits into that need.</p>
    
    <h4><strong>2. Create Engaging Content</strong></h4>
    
    <p>Create content that attracts and engages your potential customers at every stage of the funnel. Make sure it is SEO-optimized to drive organic traffic.</p>
    
    <h4><strong>3. Test and Refine</strong></h4>
    
    <p>Track the performance of your funnel and refine it based on the results. This could involve A/B testing different versions of your landing pages or adjusting your email marketing strategy.</p>
    
    <p>If you want to get started with building an effective click funnel, you can check out this <a href="https://www.tellmeyourgoal.com/blog/how-to-create-a-conversion-optimized-sales-funnel" target="_new">guide</a> on Tell Me Your Goal&#39;s blog.</p>
    
    <h3><strong>Conclusion</strong></h3>
    
    <p>Understanding <strong>what is a click funnel</strong> and effectively implementing it can make a significant difference to your online business. It can help improve your conversion rates, maximize customer satisfaction, and boost your overall sales. Remember, successful marketing is about building relationships, and a well-designed click funnel can help you do just that.</p>
    
    <p>For more insights on digital marketing, SEO, and other business tips, feel free to explore the wealth of information on <a href="https://www.tellmeyourgoal.com/" target="_new">Tell Me Your Goal</a>.</p>    
    

Explore the concept of a click funnel, its importance in digital marketing, and how to effectively implement it for business growth.

Understanding the Digital Marketing Paradigm: What is a Click Funnel?


    <p>Sales funnels are key to any business&#39;s success. They streamline the process of attracting, engaging, and converting potential customers. In this ultimate guide to sales funnels, we&#39;ll break down what they are, why they are crucial, and how to create one that yields impressive results.</p>

<h2>Understanding Sales Funnels</h2>

<p>So, what are sales funnels? These are steps that guide potential customers through their buying journey, from the first point of contact to the final purchase. The term &#39;funnel&#39; comes from the fact that many prospects enter the top of the funnel, but only a few reach the end, becoming loyal customers.</p>

<p>Sales funnels help businesses predict, understand, and cater to their customers&#39; needs at every stage of the buying journey. They provide a roadmap for businesses to create tailored marketing strategies that effectively engage potential customers.</p>

<h2>Importance of Sales Funnels</h2>

<p>Sales funnels are vital for multiple reasons:</p>

<ol>
	<li>
	<p><strong>Understanding Customer Behavior:</strong> Sales funnels enable businesses to map out the buyer&#39;s journey, giving insights into customers&#39; behaviors, needs, and motivations at each stage.</p>
	</li>
	<li>
	<p><strong>Predicting Sales Volume:</strong> With a well-structured funnel, businesses can predict the number of prospects likely to become customers. This helps in strategic planning and resource allocation.</p>
	</li>
	<li>
	<p><strong>Improving Conversion Rates:</strong> By tailoring marketing strategies to meet customer needs at each stage, businesses can improve their conversion rates and increase revenue.</p>
	</li>
	<li>
	<p><strong>Identifying Weaknesses:</strong> Sales funnels highlight stages where potential customers drop off, helping businesses identify and address weaknesses in their sales process.</p>
	</li>
</ol>

<h2>Key Stages of a Sales Funnel</h2>

<p>Sales funnels typically comprise four main stages: Awareness, Interest, Decision, and Action, commonly referred to as the AIDA model.</p>

<ol>
	<li>
	<p><strong>Awareness:</strong> This is the first stage where potential customers encounter your business. Strategies like content marketing, SEO, and social media marketing can help generate awareness about your products or services.</p>
	</li>
	<li>
	<p><strong>Interest:</strong> Once prospects are aware of your business, the goal is to spark their interest. You can nurture their interest by sharing valuable information, offering educational content, or addressing pain points.</p>
	</li>
	<li>
	<p><strong>Decision:</strong> At this stage, prospects are ready to make a decision. You need to make your offering irresistible with great deals, bonus items, or exclusive discounts.</p>
	</li>
	<li>
	<p><strong>Action:</strong> This is the final stage where prospects turn into customers. Your aim is to make the purchase process as smooth as possible and provide excellent customer service to encourage repeat business.</p>
	</li>
</ol>

<h2>Building an Effective Sales Funnel</h2>

<p>Now, how do you build an effective sales funnel? Here are some steps:</p>

<ol>
	<li>
	<p><strong>Understand Your Target Audience:</strong> Start by defining and understanding your target audience. What are their needs, desires, and pain points?</p>
	</li>
	<li>
	<p><strong>Create Attractive Content:</strong> Develop content that attracts and engages your audience. This could be blog posts, videos, webinars, or social media content.</p>
	</li>
	<li>
	<p><strong>Develop a Lead Magnet:</strong> A lead magnet, like a free eBook or a discount, can encourage prospects to share their contact information. This allows you to nurture them through the funnel.</p>
	</li>
	<li>
	<p><strong>Nurture Leads:</strong> Regularly engage your leads with helpful and relevant information to keep your business at the top of their minds.</p>
	</li>
	<li>
	<p><strong>Close the Sale:</strong> Once the prospect is ready, close the sale. Make sure your sales process is streamlined and user-friendly.</p>
	</li>
	<li>
	<p><strong>Delight Customers:</strong> Continue engaging with your customers even after the sale. This could lead to repeat business and referrals.</p>
	</li>
</ol>

<h2>Optimizing Your Sales Funnel</h2>

<p>After creating your sales funnel, you&#39;ll need to optimize it. Monitor each stage to understand where potential customers are dropping off and identify opportunities for improvement. A/B testing different strategies can help determine what works best for your audience. Continuous optimization is key to a successful sales funnel.</p>

<p>Sales funnels are critical for driving business growth. They provide a structured approach to understanding and addressing customer needs at each stage of the buying process. By building and optimizing your sales funnel, you can increase conversion rates, boost sales, and improve customer satisfaction.</p>

<p>Remember, the effectiveness of your sales funnel hinges on understanding your customers, offering valuable content, and maintaining engagement at every stage. By taking these steps, you&#39;ll be on your way to creating a highly effective sales funnel.</p>          
    

Master the art of sales funnels with our ultimate guide! Boost conversions, increase sales, and enhance customer satisfaction.

The Ultimate Guide To Sales Funnels


    <p>In today&#39;s digital era, Search Engine Optimization (SEO) has become an integral part of business strategies. Applying proven SEO strategies can help your website gain visibility, attract more traffic, and ultimately drive sales. Let&#39;s delve into five key SEO strategies that you can implement to ensure your business stands out in the competitive online landscape.</p>

    <h2>1. Keyword Research: The Foundation of SEO Strategies</h2>
    
    <p>Keyword research is the cornerstone of all effective SEO strategies. It involves identifying relevant terms and phrases that people use to search for products or services like yours on search engines. For example, if you run an organic grocery store, relevant keywords might include &quot;organic fruits and vegetables,&quot; &quot;organic grocery delivery,&quot; or &quot;sustainable groceries.&quot;</p>
    
    <p>There are various keyword research tools available, such as Google Keyword Planner, SEMrush, or Ahrefs. These tools can provide insights into the search volume, competition, and relevance of your identified keywords. Using the right keywords in your website&#39;s content, meta tags, URLs, and alt text can significantly improve your site&#39;s visibility.</p>
    
    <h2>2. Quality Content: The Heart of SEO Strategies</h2>
    
    <p>Creating high-quality, relevant content is another essential SEO strategy. This doesn&#39;t just involve churning out articles with stuffed keywords; it&#39;s about providing value to your visitors, solving their problems, and answering their queries. High-quality content will naturally attract backlinks, generate social shares, and keep visitors on your site longer, all of which contribute to higher SEO rankings.</p>
    
    <p>Remember, in the SEO world, content is king. Regularly updating your blog, creating infographics, or producing videos are excellent ways to deliver valuable content.</p>
    
    <h2>3. User Experience (UX): The Soul of SEO Strategies</h2>
    
    <p>In recent years, search engines like Google have started emphasizing user experience (UX) in their algorithms. Factors such as page load speed, mobile-friendliness, site navigation, and website design all play a role in the UX.</p>
    
    <p>Improving your website&rsquo;s UX is not only good for SEO but also enhances customer satisfaction. Regularly auditing your website, minimizing load times, ensuring mobile compatibility, and making navigation intuitive can significantly boost your UX, thereby positively affecting your SEO ranking.</p>
    
    <h2>4. Backlink Building: The Backbone of SEO Strategies</h2>
    
    <p>Backlinks&mdash;links from other websites to your own&mdash;are a critical factor in search engine algorithms. A site with high-quality backlinks is often seen as more reliable and authoritative, leading to higher search engine rankings.</p>
    
    <p>However, not all backlinks are created equal. Links from reputable, high-authority sites are more beneficial than those from low-quality sites. Strategies for building quality backlinks include guest blogging, influencer marketing, and creating shareable content that naturally attracts links.</p>
    
    <h2>5. Local SEO: The Local Hero of SEO Strategies</h2>
    
    <p>If you&#39;re a local business, local SEO is an invaluable strategy. Local SEO involves optimizing your website to appear in local search results. This can be achieved by creating a Google My Business listing, optimizing your website for local keywords (e.g., &quot;organic grocery store in Seattle&quot;), and encouraging customer reviews.</p>
    
    <p>Local SEO not only helps improve your visibility in local search results but also increases foot traffic to physical locations. It&#39;s a must-have strategy for businesses serving specific geographic areas.</p>
    
    <p>The beauty of SEO lies in its organic, long-lasting impact. Although it requires time and effort, these five SEO strategies can help improve your online visibility, attract more potential customers, and ultimately grow your business. Keep in mind, SEO is not a one-and-done job; it requires regular tweaking and adapting to the ever-evolving search engine algorithms. So, start optimizing today and watch your business thrive in the digital world.</p>
    
    <p>Remember: Consistency is key. Continually refining your SEO strategies is an ongoing process, but it&#39;s an investment that will pay off with increased visibility, traffic, and ultimately, sales.</p>
    
    <p>Whether you&#39;re new to SEO or have been implementing SEO strategies for a while, these tips will help guide you in making the most out of your efforts. So, delve into the world of SEO, and take your business to new heights!</p>          
    

Discover 5 effective SEO strategies to boost your business' online visibility, drive more traffic, and increase sales.

5 SEO Strategies for Your Business


<p>As an optometrist, your primary goal is to help your patients achieve and maintain optimal eye health. However, to ensure a steady flow of clients, you also need to focus on your online presence. With the increasing reliance on the internet for finding local businesses, local SEO for optometrists is more important than ever. This comprehensive guide will walk you through the essentials of local SEO and help you attract more patients to your eye care practice.</p>
<h2>1. Optimize Your Google My Business Profile</h2>
<p>Google My Business (GMB) is a powerful tool that can help your practice show up in local search results, Google Maps, and Google's Local Pack. To optimize your GMB profile:</p>
<ul>
  <li>Claim and verify your business listing.</li>
  <li>Ensure all information (name, address, phone number, website, and hours) is accurate and up-to-date.</li>
  <li>Add high-quality photos of your practice, staff, and products.</li>
  <li>Choose the most relevant categories for your business.</li>
  <li>Encourage patients to leave reviews and respond to them promptly.</li>
</ul>
<p>This video explains how to claim your business profile in google.</p>
<iframe width="560" height="315" src="https://www.youtube.com/embed/5DGih-I5WLY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

<p>Once you've claimed your business profile, you can work through the process of updating information.  This video will help you learn how to navigate and setup your business profile</p>
<iframe width="560" height="315" src="https://www.youtube.com/embed/-I8Uvz1UuMk?start=44" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
<h2>2. Focus on Local Keyword Research</h2>
<p>Targeting local keywords is essential for improving your practice's visibility in local search results. These keywords should include your city, neighborhood, or region, along with relevant terms related to optometry. Some examples include:</p>
<ul>
  <li>Optometrist in [city]</li>
  <li>Eye care clinic near [neighborhood]</li>
  <li>Eye doctor in [region]</li>
  <li>Eye exams in [city]</li>
</ul>
<p>Use keyword research tools like <a href="https://ahrefs.com/keywords-explorer" target="_blank">Ahrefs Keywords Explorer</a> or <a href="https://ads.google.com/home/tools/keyword-planner/" target="_blank">Google Keyword Planner</a> to find local keywords with high search volume and low competition.</p>
<h2>3. Optimize Your Website for Local Search</h2>
<p>Once you've identified your target keywords, it's time to optimize your website. Here are some tips for incorporating local SEO into your website:</p>
<ul>
  <li>Include your target keywords in title tags, meta descriptions, headers, and content.</li>
  <li>Embed a Google Map on your contact page with your practice's location.</li>
  <li>Add your practice's name, address, and phone number (NAP) in a consistent format on every page.</li>
  <li>Create location-specific landing pages for each of your services.</li>
  <li>Ensure your website is mobile-friendly and fast-loading.</li>
</ul>
<p>For more information on optimizing your website for local search, read our in-depth guide on <a href="https://www.tellmeyourgoal.com/blog/website-optimization-for-local-search/" target="_blank">website optimization for local search</a>.</p>
<h2>4. Leverage Local Citations and Directories</h2>
<p>Local citations are online mentions of your practice's NAP. They help search engines validate your businessinformation and increase your local visibility. To leverage local citations:</p>

<ul>
  <li>Submit your practice's information to reputable online directories, such as Yelp, Yellow Pages, and Bing Places.</li>
  <li>Ensure your NAP is consistent across all citations.</li>
  <li>Claim and complete your profile on healthcare-specific directories, like Healthgrades and Zocdoc.</li>
  <li>Consider local directories and business associations specific to your city or region.</li>
</ul>
<p>Watch the following video to learn more about the importance of local citations for SEO.</p>
<iframe width="560" height="315" src="https://www.youtube.com/embed/mikrh6nuC4E" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
<h2>5. Create Engaging, Locally-Focused Content</h2>
<p>High-quality, locally-focused content can help you attract more patients and improve your local SEO. Consider these ideas for your blog or website:</p>
<ul>
  <li>Share information about local events or sponsorships involving your practice.</li>
  <li>Write articles on eye care tips specific to your region (e.g., dealing with seasonal allergies in [city]).</li>
  <li>Highlight patient success stories from your community.</li>
  <li>Offer insights into local trends in eye care and how your practice is addressing them.</li>
</ul>
<p>Remember to include your target local keywords within the content, but avoid keyword stuffing. Focus on providing value to your readers while maintaining a natural writing style.</p>
<h2>6. Encourage and Manage Online Reviews</h2>
<p>Positive online reviews not only help build trust with potential patients but also improve your local search rankings. To encourage more reviews:</p>
<ul>
  <li>Ask satisfied patients for reviews, either in person or through email.</li>
  <li>Provide clear instructions on how to leave a review on platforms like Google and Yelp.</li>
  <li>Display positive reviews on your website and social media profiles.</li>
</ul>
<p>Don't forget to respond to both positive and negative reviews in a timely and professional manner. This shows your commitment to patient satisfaction and helps build trust with potential clients.</p>
<h2>7. Utilize Social Media to Engage with Your Local Community</h2>
<p>Social media platforms, like Facebook, Instagram, and Twitter, offer a great opportunity to connect with your local community and boost your local SEO. Some tips for utilizing social media include:</p>
<ul>
  <li>Share updates about your practice, events, and promotions.</li>
  <li>Post educational content related to eye care and vision health.</li>
  <li>Engage with your audience by responding to comments and messages.</li>
  <li>Use location-specific hashtags and geotags to increase your local visibility.</li>
</ul>
<p>For more tips on using social media for your eye care practice, check out our blog post on <a href="https://www.tellmeyourgoal.com/blog/social-media-for-optometrists/" target="_blank">social media strategies for optometrists</a>.</p>
<h2>Conclusion</h2>
<p>Local SEO for optometrists is a powerful way to attract more patients and grow your practice. By optimizing your Google My Business profile, targeting local keywords, and focusing on locally-relevant content, you can improve your online visibility and establish your practice as the go-to eye care provider in your area. Stay up-to-date with the latest SEO trends and best practices to maintain a strong online presence and continue driving traffic to your eye care practice.</p>
    

Boost your practice's visibility with local SEO for optometrists. Learn GMB optimization, local keywords, and engaging content strategies.

Local SEO For Optometrists | SEO Guide for Eye Care Practices


<p>As of 2023, Square is one of the most popular payment processors available in the market. Square offers a wide range of payment options to its customers, making it easy for small businesses and entrepreneurs to accept payments from their customers. In this article, we will explore what cards does Square accept in 2023, and what you need to know to make the most of this payment processor.</p>

<h2>What Cards Does Square Accept in 2023?</h2>

<p>Square accepts a variety of payment methods, including credit and debit cards, mobile wallets, and ACH transfers. Here is a breakdown of the payment methods that Square accepts:</p>

<ul>
<li>Credit and Debit Cards: Square accepts most major credit and debit cards, including <a href="https://usa.visa.com/pay-with-visa/find-card/" target="_blank">Visa</a>, <a href="https://www.mastercard.us/en-us/personal/find-a-card.html" target="_blank">Mastercard</a>, <a href="https://www.americanexpress.com/us/credit-cards/" target="_blank">American Express</a>, <a href="https://www.discover.com/products/it-card.html?sc=GJVC&amp;iq_id=r43700070794954872&amp;cmpgnid=ps-dca-google-brand-discovercardexact&amp;source=PSGOOGLE&amp;gad=1&amp;gclsrc=ds&amp;gclsrc=ds" target="_blank">Discover</a>, <a href="https://www.global.jcb/en/products/cards/index.html" target="_blank">JCB</a>, and <a href="https://www.unionpayintl.com/en/servicesProducts/products/unionPayCard/creditCard/" target="_blank">UnionPay</a>. If you have a card with any of these logos, you can use it to make payments through Square.</li>
<li>Mobile Wallets: Square also accepts payments from mobile wallets, such as <a href="https://support.apple.com/en-us/HT201239" target="_blank">Apple Pay</a>, <a href="https://wallet.google/#:~:text=Set%20up%20your%20Android%20phone,That's%20it!" target="_blank">Google Pay</a>, and <a href="https://www.samsung.com/us/samsung-pay/" target="_blank">Samsung Pay.</a> Mobile wallets are becoming increasingly popular, as they allow customers to pay without having to carry their physical wallets with them.</li>
<li>ACH Transfers: Square also allows customers to pay via <a href="https://gocardless.com/en-us/guides/ach/what-is-an-ach-payment/" target="_blank">ACH transfers</a>, which is a form of bank-to-bank transfer. ACH transfers are commonly used for recurring payments, such as subscription services, and are often a more affordable payment method compared to credit or debit cards.</li>
</ul>

<h2>What You Need to Know About Using Square</h2>

<p>If you are considering using Square as your payment processor, there are a few things that you should know:</p>

<ol>
<li><strong>Transaction Fees:</strong> Square charges a transaction fee of 2.6% + 10 cents per transaction for payments made with credit or debit cards. For ACH transfers, Square charges a fee of 1.5% per transaction, with a minimum fee of 25 cents. If you are processing a large volume of payments, you may be able to negotiate lower fees with Square.</li>
<li><strong><a href="https://squareup.com/help/us/en/article/5438-next-business-day-deposit-schedule" target="_blank">Processing Time</a>:</strong> Square processes payments within one to two business days, depending on the type of payment. ACH transfers can take up to five business days to process, while credit and debit card payments typically process within one business day.</li>
<li><strong><a href="https://squareup.com/us/en/payments/risk-manager" target="_blank">Fraud Protection</a>:</strong> Square offers fraud protection to its customers, which helps to protect against chargebacks and fraudulent transactions. Square&#39;s fraud protection includes advanced fraud detection, data encryption, and 24/7 monitoring.</li>
<li><strong><a href="https://squareup.com/us/en/point-of-sale/features/dashboard" target="_blank">Square Dashboard</a>:</strong> Square provides its customers with a dashboard that allows them to track their sales, view their transaction history, and manage their account settings. The dashboard also provides insights into your business performance, such as your top-selling products and customer demographics.</li>
</ol>

<h2>How to Get Started with Square</h2>

<p>Getting started with Square is easy. Simply <a href="https://squareup.com/signup/us" target="_blank">sign up for an account </a>on the Square website and provide some basic information about your business. Once your account is set up, you can start accepting payments right away.</p>

<p>To make the most of Square, it&#39;s important to understand your customers&#39; payment preferences and optimize your checkout process accordingly. For example, if your customers prefer to pay with mobile wallets, you should make sure that you have an option for mobile payments on your checkout page. Similarly, if you have a lot of customers who prefer to pay via ACH transfers, you should consider offering a discount for ACH payments.</p>

<p>Square also offers a range of additional features that can help you manage your business more effectively, such as payroll management, inventory tracking, and customer relationship management. These features can help you streamline your business operations and improve your overall customer experience.</p>

<h2>Conclusion</h2>

<p>Square is a versatile payment processor that accepts a wide range of payment methods, including credit and debit cards, mobile wallets, and ACH transfers. Whether you are a small business owner or an entrepreneur, Square can help you streamline your payment processing and improve your customer experience. The payment processor is an affordable and convenient way to receive payments from your customers.</p>
    

Discover what cards Square accepts for payment processing. From credit cards to ACH transfers, find out how to optimize your small business payments.

2023 Guide: What Cards Does Square Accept


<h2>Introduction</h2>

<p>Are you looking for ways to grow your Mary Kay business and attract more customers? The world of direct sales has evolved significantly in recent years, and it&#39;s essential to stay ahead of the curve. In this updated blog post, we&#39;ll share 75 ideas that will help you expand your Mary Kay customer base in 2023, including industry shifts and changes, as well as <a href="https://www.tellmeyourgoal.com">digital marketing services</a> from Tell Me Your Goal.</p>

<h2>75 Ideas to Get Mary Kay Customers</h2>

<ol>
<li>
<p>Update your social media presence: Make sure your profiles are up to date and engaging, with a consistent brand image across all platforms.</p>
</li>
<li>
<p>Use high-quality images: Invest in professional photography or learn to take great photos yourself to showcase your products on social media and your website.</p>
</li>
<li>
<p>Embrace video marketing: Create engaging, short videos demonstrating products, makeup tutorials, or showcasing customer testimonials. Check out this video for tips on creating great product videos.&nbsp;</p>
<iframe width="560" height="315" src="https://www.youtube.com/embed/9UC7NNq37AQ" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
</li>
<li>
<p>Use Instagram Reels and TikTok: Create short, entertaining videos to reach new audiences and showcase your products in a fun, engaging way.</p>
</li>
<li>
<p>Leverage Facebook and Instagram Ads: Target your ideal customers using advanced ad targeting options, and consider working with us on your <a href="https://www.tellmeyourgoal.com/services/social-media-marketing/" target="_blank">social media marketing</a> to optimize your ad campaigns.</p>
</li>
<li>
<p>Utilize Pinterest: Create visually appealing pins showcasing your products and link them back to your website or online store.</p>
</li>
<li>
<p>Collaborate with influencers: Partner with beauty influencers to promote your products and reach a wider audience. Consider collaborating with micro-influencers to reach a more engaged audience.</p>
</li>
<li>
<p>Write a blog: Share tips, tutorials, and product information to establish yourself as an expert in the beauty industry and attract more customers. We have services that offer <a href="https://www.tellmeyourgoal.com/services/content-creation-and-blogging/">content creation</a> that helps you create optimized content.&nbsp; If you&#39;re wanting to do this yourself, here is a great video that talks about how to write a good blog post</p>
<iframe width="560" height="315" src="https://www.youtube.com/embed/HoT9naGLgNk" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
</li>
<li>
<p>Optimize your website (we can help with&nbsp;<a href="https://www.tellmeyourgoal.com/services/website-design/">website design services</a> if you need it)&nbsp;for SEO.&nbsp; Here is a more in depth blog post we did on the <a href="https://www.tellmeyourgoal.com/blog/future-seo-2023-beyond-navigating-trends-transformations/" target="_blank">future of SEO in 2023</a>.&nbsp; If you feel like some of this is over your head, no problem!&nbsp; We can help you get started with <a href="https://www.tellmeyourgoal.com/services/search-engine-optimization/">SEO services</a> as well.&nbsp; No problem if you just have questions too, feel free to reach out in chat.</p>
</li>
<li>
<p>Offer virtual consultations: Provide personalized advice and product recommendations through video calls to connect with customers who may not be able to meet in person.</p>
</li>
<li>
<p>Host online parties: Use platforms like Zoom or Facebook Live to demonstrate your products, offer giveaways, and engage with potential customers.</p>
</li>
<li>
<p>Create an email newsletter: Keep your customers informed about new products, promotions, and events by sending regular email updates.</p>
</li>
<li>
<p>Offer referral incentives: Encourage satisfied customers to refer friends and family by offering discounts or free products.</p>
</li>
<li>
<p>Network with local businesses: Partner with local businesses to cross-promote each other and reach new audiences.</p>
</li>
<li>
<p>Join online communities: Participate in online forums, Facebook groups, and other communities where your target audience is active.</p>
</li>
<li>
<p>Attend trade shows and conferences: Network with industry professionals and showcase your products to a broader audience.</p>
</li>
<li>
<p>Utilize Google My Business: Create and optimize your Google My Business listing to improve local search visibility.&nbsp; If you need help getting this setup, check out our <a href="https://www.tellmeyourgoal.com/services/business-profile-optimization/">Business Profile Setup &amp; Optimization</a>&nbsp;service.</p>
</li>
<li>
<p>Leverage Yelp: Encourage satisfied customers to leave reviews on Yelp, and respond to both positive and negative reviews professionally.&nbsp; Check out our great article on <a href="https://www.tellmeyourgoal.com/blog/seo-for-yelp/">Yelp SEO</a> as well for a more in depth view of how you can leverage yelp to build your business.</p>
</li>
<li>
<p>Offer loyalty rewards: Incentivize repeat customers with a loyalty program that offers discounts or free products.</p>
</li>
<li>
<p>Host giveaways: Generate buzz and attract new customers by hosting product giveaways on your social media channels.</p>
</li>
<li>
<p>Offer limited-time promotions: Create a sense of urgency by offering time-sensitive discounts or promotions.</p>
</li>
<li>
<p>Use LinkedIn: Network with other professionals in the beauty industry and showcase your expertise.</p>
</li>
<li>
<p>Personalize your marketing: Tailor your marketing efforts to your target audience&#39;s preferences, using data</p>
</li>
<li>
<p>Implement retargeting ads: Use <a href="https://www.tellmeyourgoal.com/services/paid-ads-management/" target="_blank">retargeting ads</a>&nbsp;to reconnect with website visitors who didn&#39;t make a purchase during their initial visit.</p>
</li>
<li>
<p>Host webinars: Share your knowledge by hosting webinars on makeup application techniques, skincare tips, or other relevant topics</p>
</li>
<li>
<p>Utilize user-generated content: Share photos and testimonials from happy customers on your social media channels and website.</p>
</li>
<li>
<p>Create a YouTube channel: Post makeup tutorials, product reviews, and behind-the-scenes content to engage with your audience and showcase your expertise.</p>
</li>
<li>
<p>Offer exclusive products: Create a sense of exclusivity by offering limited-edition or seasonal products.</p>
</li>
<li>
<p>Provide exceptional customer service: Ensure your customers have a positive experience by providing prompt, helpful, and friendly service.</p>
</li>
<li>
<p>Collaborate with other direct sales representatives: Partner with representatives from complementary brands to cross-promote each other&#39;s products and services.</p>
</li>
<li>
<p>Offer free samples: Give potential customers a chance to try your products before committing to a purchase.</p>
</li>
<li>
<p>Attend local events: Set up a booth at local fairs, markets, or community events to showcase your products and engage with potential customers.</p>
</li>
<li>
<p>Offer a satisfaction guarantee: Build trust with potential customers by offering a money-back guarantee on your products.</p>
</li>
<li>
<p>Share customer success stories: Highlight the positive results your customers have experienced with your products on your website and social media.</p>
</li>
<li>
<p>Leverage testimonials: Feature customer testimonials on your website to help build trust and credibility with potential customers.</p>
</li>
<li>
<p>Host in-person workshops: Offer makeup application workshops or skincare seminars to share your expertise and showcase your products.</p>
</li>
<li>
<p>Utilize live chat: Offer real-time customer support through live chat on your website.</p>
</li>
<li>
<p>Create a mobile app: Develop a mobile app to make it easy for customers to shop your products, access promotions, and engage with your brand.</p>
</li>
<li>
<p>Offer free shipping: Encourage online sales by offering free shipping on qualifying orders.</p>
</li>
<li>
<p>Implement a referral program: Reward customers who refer friends and family with discounts or free products.</p>
</li>
<li>
<p>Create a brand ambassador program: Partner with loyal customers or influencers who can help promote your brand and products.</p>
</li>
<li>
<p>Offer personalized product recommendations: Use customer data to suggest products tailored to their specific needs and preferences.</p>
</li>
<li>
<p>Use SMS marketing: Send promotional messages, event invitations, and exclusive offers directly to your customers&#39; mobile devices.</p>
</li>
<li>
<p>Offer a &quot;buy now, pay later&quot; option: Make it easier for customers to purchase by offering flexible payment options.</p>
</li>
<li>
<p>Utilize chatbots: Implement chatbots on your website or social media channels to provide instant support and answer common questions.</p>
</li>
<li>
<p>Offer gift cards: Make it easy for customers to share the love by offering gift cards for your products.</p>
</li>
<li>
<p>Organize a pop-up shop: Create a temporary physical location to showcase your products and engage with potential customers.</p>
</li>
<li>
<p>Implement a subscription service: Offer a monthly subscription box featuring your products, providing customers with a convenient way to discover new items.</p>
</li>
<li>
<p>Use QR codes: Include QR codes on your promotional materials to direct potential customers to your website, social media, or online store.</p>
</li>
<li>
<p>Host an open house: Invite potential customers to your home or another location to experience your products in a relaxed, social setting.</p>
</li>
<li>
<p>Use email segmentation: Divide your email list into specific segments based on factors like customer interests, purchase history, and location to send targeted, personalized emails.</p>
</li>
<li>
<p>Offer a customer referral contest: Encourage referrals by hosting a contest with a prize for the customer who refers the most new clients.</p>
</li>
<li>
<p>Share your story: Connect with your customers on a personal level by sharing your own story and reasons for joining Mary Kay.</p>
</li>
<li>
<p>Use a CRM: Implement a Customer Relationship Management (CRM) system to track customer interactions, preferences, and sales data to improve your marketing efforts.</p>
</li>
<li>
<p>Develop a branded hashtag: Create a unique hashtag for your Mary Kay business and encourage customers to use it when sharing their experiences with your products.</p>
</li>
<li>
<p>Utilize voice search optimization: Optimize your website and online content for voice search to improve visibility and reach customers using voice-activated devices.</p>
</li>
<li>
<p>Create a referral network: Partner with complementary businesses or service providers to refer clients to each other.</p>
</li>
<li>
<p>Offer a &quot;try before you buy&quot; program: Allow potential customers to use your products for a limited time before making a purchase.</p>
</li>
<li>
<p>Utilize augmented reality: Integrate AR technology into your marketing efforts, such as offering a virtual makeup try-on feature.</p>
</li>
<li>
<p>Offer a rewards credit card: Partner with a financial institution to offer a branded credit card that rewards customers for their Mary Kay purchases.</p>
</li>
<li>
<p>Host charity events: Organize events in support of a local charity, with a portion of the proceeds going to the cause.</p>
</li>
<li>
<p>Offer personalized shopping experiences: Provide one-on-one shopping appointments, either in-person or virtually, to offer a tailored experience for your customers.</p>
</li>
<li>
<p>Participate in podcasts: Share your expertise and discuss your products on relevant podcasts in the beauty industry.</p>
</li>
<li>
<p>Use influencer marketing platforms: Utilize platforms that connect brands with influencers to find the perfect partner for promoting your products.</p>
</li>
<li>
<p>Create a customer feedback loop: Actively seek customer feedback and use it to improve your products and services.</p>
</li>
<li>
<p>Use geofencing marketing: Target potential customers in specific geographical areas through geofencing marketing tactics.</p>
</li>
<li>
<p>Offer bundle deals: Encourage customers to purchase multiple products by offering bundle deals or discounts.</p>
</li>
<li>
<p>Create a loyalty app: Develop an app that tracks customer purchases and rewards them with points or exclusive offers.</p>
</li>
<li>
<p>Offer eco-friendly products or packaging: Appeal to environmentally conscious customers by offering eco-friendly products or packaging options.</p>
</li>
<li>
<p>Utilize affiliate marketing: Partner with beauty bloggers or other online influencers who can promote your products in exchange for a commission on sales.</p>
</li>
<li>
<p>Attend networking events: Regularly attend local networking events to connect with potential customers and other business owners.</p>
</li>
<li>
<p>Offer a product of the month club: Create a subscription service featuring a different product each month, providing customers with a fun way to try new items.</p>
</li>
<li>
<p>Create a referral card: Design a physical referral card that your customers can easily pass along to friends and family.</p>
</li>
<li>
<p>Implement social proof: Showcase positive reviews, testimonials, and customer success stories on your website and social media channels to build trust with potential customers.</p>
</li>
<li>
<p>Monitor your online reputation: Regularly monitor and manage your online reputation, responding to reviews and addressing any negative feedback promptly and professionally.</p>
</li>
</ol>

<h2>In conclusion</h2>

<p>By implementing these 75 ideas you can expand your Mary Kay customer base and thrive in 2023. Remember, success in this industry is all about connecting with your customers and showcasing the value of your products. Good luck!</p>

<p>Use the chat icon in the lower right to connet with a representative from Tell Me Your Goal if you&#39;d like to get started on any of the services mentioned in the article or would like to schedule a 1 on 1 consultation.</p>

    

Discover 75 effective strategies to grow your Mary Kay business in 2023, including digital marketing tips and industry trends.

How to Get More Mary Kay Customers: 75 Actionable Ideas for 2023


<h2>Introduction</h2>

<p>As we look ahead to 2023 and beyond, the landscape of search engine optimization (SEO) continues to evolve rapidly. With search engines like Google and Bing consistently refining their algorithms and new technologies emerging, SEO professionals must stay ahead of the curve to ensure their websites maintain visibility and competitive advantage. In this blog post, we&#39;ll explore the key trends shaping the future of SEO and discuss how businesses can adapt their strategies to stay relevant in the ever-changing world of search.</p>

<h2>User Intent and Semantics</h2>

<p>In recent years, search engines have become increasingly adept at understanding the context and intent behind user queries. This has led to a shift in focus from targeting specific keywords to creating content that addresses the underlying needs and desires of users. As search engines continue to improve their understanding of natural language and semantic relationships between words, SEO professionals must prioritize the creation of high-quality, user-centric content that provides genuine value.</p>

<p><strong>Here are 4 things businesses can do to capitalize on this trend:</strong></p>

<ol>
<li>Research their target audience to better understand their needs, pain points, and preferences</li>
<li>Develop content that addresses specific user queries, focusing on the intent behind the search rather than just keyword density</li>
<li>Use natural language and conversational tone to engage readers and increase the likelihood of ranking for voice search queries</li>
<li>Voice Search Optimization</li>
</ol>

<p>As voice-activated devices and virtual assistants like Amazon&#39;s Alexa, Google Assistant, and Apple&#39;s Siri become more widespread, voice search is playing an increasingly important role in SEO. Optimizing content for voice search involves considering the unique characteristics of voice queries, which tend to be more conversational and longer than text-based searches.</p>

<p><strong>Here are 3 things you can do to optimize for voice search:</strong></p>

<ol>
<li>Focus on long-tail keywords and phrases that reflect conversational language pattern</li>
<li>Structure content to provide quick, concise answers to commonly asked question</li>
<li>Implement schema markup and structured data to increase the likelihood of being featured in voice search results</li>
</ol>

<h2>AI and Machine Learning</h2>

<p>Artificial intelligence (AI) and machine learning are playing an increasingly significant role in search engine algorithms. As search engines become better at analyzing user behavior and understanding the context of content, SEO professionals will need to adapt their strategies accordingly.</p>

<p><strong>Here are some tips to stay ahead of AI-driven changes:</strong></p>

<ol>
<li>Stay informed about algorithm updates and adjust their SEO strategies as needed</li>
<li>Focus on creating high-quality, engaging content that provides value to users and keeps them on the page</li>
<li>Monitor user behavior and adjust content and website structure to improve user experience (UX)</li>
</ol>

<h2>Core Web Vitals and User Experience (UX)</h2>

<p>Google&#39;s emphasis on <a href="https://web.dev/vitals/#core-web-vitals" target="_blank">Core Web Vitals</a> and overall UX is a clear indication that the future of SEO will be heavily influenced by how well websites cater to their users. Factors such as website performance, mobile-friendliness, and accessibility will play a crucial role in determining search rankings.</p>

<p><strong>Here are 3 tips for staying on track with web vitals:</strong></p>

<ol>
<li>Regularly audit website performance and address any issues related to loading speed, responsiveness, and stability</li>
<li>Ensure websites are mobile-friendly and provide a seamless experience across all devices</li>
<li>Incorporate accessibility best practices, such as using descriptive alt text for images and appropriate heading structures, to make content accessible to all users</li>
</ol>

<h2>Video and Visual Search</h2>

<p>The popularity of video content and the rise of visual search are set to have a significant impact on SEO in the coming years. As users increasingly turn to platforms like YouTube, TikTok, and Pinterest to find information and inspiration, businesses must adapt their strategies to optimize for these mediums.</p>

<p><strong>Here are 4 ways to capitalize on the growing importance of video and visual search:</strong></p>

<ol>
<li>Create engaging video content that addresses user needs and showcases brand expertise</li>
<li>Optimize videos with relevant metadata, including titles, descriptions, and tags to improve search visibility</li>
<li>Use schema markup and structured data to enhance the discoverability of video content in search results</li>
<li>Optimize images on websites with descriptive file names, alt text, and proper compression to improve visual search performance</li>
</ol>

<h2>EAT and Content Quality</h2>

<p><a href="https://www.tellmeyourgoal.com/blog/understanding-eat-the-importance-of-expertise-authority-and-trustworthiness-in-seo/" target="_blank">Expertise, Authoritativeness, and Trustworthiness (EAT)</a> have become essential factors in determining search rankings. To maintain a strong online presence, businesses must focus on producing high-quality, well-researched, and accurate content that showcases their expertise and credibility in their respective fields.</p>

<p><strong>Here are 3 things to improve EAT and content quality:</strong></p>

<ol>
<li>Develop in-depth, well-researched content that demonstrates industry expertise</li>
<li>Highlight author credentials and showcase their expertise within the content</li>
<li>Build high-quality backlinks from reputable sources to establish authority and trust</li>
</ol>

<h2>Omnichannel SEO</h2>

<p>As users access information through various channels, such as voice assistants, chatbots, and social media, SEO professionals must consider optimizing content across these platforms to reach users wherever they are. This means adopting an omnichannel approach to SEO that extends beyond traditional search engines.</p>

<p>Here are 3 things you can do to implement an effective omnichannel SEO strategy:</p>

<ol>
<li>Optimize content for social media platforms by creating shareable, engaging posts with clear calls to action</li>
<li>Ensure content is accessible and easily discoverable on chatbot platforms and voice assistants</li>
<li>Monitor performance and user engagement across all channels to inform ongoing optimization efforts</li>
</ol>

<h2>Data Privacy and Security</h2>

<p>With growing concerns about data privacy and security, search engines may prioritize websites that adhere to strict privacy and security standards. To maintain a competitive edge in search rankings, businesses must ensure their websites comply with relevant regulations and guidelines.</p>

<p><strong>Here are 3 ways your business can take steps to prioritize data privacy and security on your websites:</strong></p>

<ol>
<li>Implement secure HTTPS connections and SSL certificates to protect user data</li>
<li>Stay up-to-date with data privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA)</li>
<li>Regularly review and update website security measures to protect against vulnerabilities and potential breaches</li>
</ol>

<h2>Conclusion</h2>

<p>The future of SEO is undeniably complex and ever-evolving, with new technologies and trends shaping the way businesses approach search optimization. Its often difficult to stay informed and adapt to these changes, which is why Tell Me Your Goal works with businesses to ensure their SEO strategies remain effective and relevant in 2023 and beyond. By focusing on user intent, voice search, AI, Core Web Vitals, video and visual search, EAT, omnichannel SEO, and data privacy and security, we businesses can position themselves for continued success in the dynamic world of search.</p>

<p>If you&#39;re interested, reach out via chat on our website and we can discuss a strategy that will help more of the right customers find your business.&nbsp; We can also help with&nbsp;<a href="https://www.tellmeyourgoal.com/services/website-design/" target="_blank">Website Design/Development</a> and <a href="https://www.tellmeyourgoal.com/services/application-development/" target="_blank">Mobile &amp; Web Application Development</a>&nbsp;if that is a need as well.</p>
    

Discover the future of SEO in 2023 & beyond with key trends like user intent, voice search, AI, Core Web Vitals, and data privacy.

The Future of SEO in 2023 and Beyond: Embracing the Evolution of Search


<h3>Introduction</h3>

<p>Google Pay Per Click (PPC) and traditional Search Engine Optimization (SEO) are two of the most popular digital marketing strategies used by businesses to reach their target audience. Both have their own benefits and drawbacks, but in today&#39;s fast-paced digital landscape, PPC has become a go-to choice for many businesses looking to get quick results. In this blog post, we&#39;ll be discussing why someone would use Google PPC instead of traditional SEO.</p>

<h3>Quick Results</h3>
<p>One of the primary reasons businesses choose PPC over SEO is that it delivers quick results. With PPC, you can start getting traffic to your website within minutes of launching your campaign. This is in contrast to SEO, which can take weeks or even months to show results. PPC provides an opportunity for businesses to reach their target audience instantly and receive a high return on investment.</p>

<h3>Targeted Advertising</h3>

<p>PPC allows you to target specific groups of people with your advertising messages. This means that you can reach people who are most likely to be interested in your products or services. With PPC, you can target based on factors such as location, age, gender, interests, and more. This level of targeting is not possible with traditional SEO, which is why PPC is a more effective strategy for businesses looking to reach a specific target audience.</p>

<h3>Measurable Results</h3>

<p>One of the biggest advantages of PPC is that it provides measurable results. With PPC, you can track the number of clicks, impressions, and conversions generated by your ads. This information allows you to determine the effectiveness of your advertising campaign and make changes as needed. On the other hand, SEO results can be difficult to measure, and it can be challenging to determine the impact of your efforts.</p>

<h3>Cost Control</h3>

<p>With PPC, you have complete control over the cost of your advertising campaign. You set a budget for your advertising campaign, and you only pay when someone clicks on your ad. This means that you can control the amount you spend on advertising and ensure that it is within your budget. With traditional SEO, it can be difficult to determine the cost of your efforts, and there is no guarantee that you will receive a return on your investment.</p>

<h3>Increased Visibility</h3>

<p>PPC allows you to increase the visibility of your website and reach a wider audience. With PPC, your ads can appear at the top of search engine results pages, making it more likely that people will click on them. This increased visibility can lead to more traffic, higher conversion rates, and a higher return on investment. On the other hand, with traditional SEO, it can take time to rank high in search engine results pages, and there is no guarantee that you will reach your target audience.</p>

<h3>Flexibility</h3>

<p>PPC provides businesses with greater flexibility in terms of advertising messages and targeting. With PPC, you can change your advertising messages, target audience, and budget at any time. This allows you to adjust your advertising efforts to meet the changing needs of your business and target audience. With traditional SEO, it can be challenging to make changes to your efforts, and the results may take longer to show.</p>

<h3>Better ROI</h3>

<p>Finally, PPC can provide a better return on investment compared to traditional SEO. With PPC, you only pay when someone clicks on your ad, and you have complete control over your advertising budget. This means that you can receive a higher return on investment compared to traditional SEO, where there is no guarantee of a return on your investment.</p>

<h3>Conclusion</h3>

<p>In conclusion, PPC provides a number of advantages over traditional SEO, including quick results, targeted advertising, measurable results, cost control, increased visibility, flexibility, and a better return on investment. Businesses that are looking for quick and measurable results, targeted advertising, and greater control over their advertising budget should consider using PPC. However, it is important to keep in mind that PPC should be used in conjunction with traditional SEO to achieve the best results. Both strategies have their own benefits and drawbacks, and using them together can provide a comprehensive digital marketing solution that helps businesses reach their target audience and achieve their marketing goals.</p>
    

Discover the advantages of using Google Pay Per Click (PPC) over traditional Search Engine Optimization (SEO) in this in-depth blog post. Learn why PPC delivers quick results, targeted advertising, and better ROI for businesses.

Why Google Pay Per Click (PPC) is the Better Choice Over Traditional SEO: An In-Depth Analysis


<p>In the ever-evolving world of search engine optimization (SEO), it&#39;s essential to stay informed about the latest industry best practices. One critical concept to understand is E-A-T, which stands for Expertise, Authority, and Trustworthiness. These three components are integral to building a successful SEO strategy, as they are the foundation upon which Google evaluates websites and determines search rankings. In this blog post, we&#39;ll explore the importance of E-A-T, how it influences SEO, and how you can improve your website&#39;s E-A-T score.</p>

<h2>What is E-A-T and why is it important?</h2>

<p>E-A-T, as defined in Google's Search Quality Evaluator Guidelines, is a set of criteria that Google uses to assess the quality of a website's content. In essence, Google wants to ensure that its users receive the most accurate, relevant, and reliable information possible when they perform a search. By prioritizing websites that exhibit high levels of expertise, authority, and trustworthiness, Google aims to deliver the best possible search results.</p>

<ol>
<li>
<p>Expertise: This refers to the knowledge and expertise of the content creator or website owner. If the content is written by an expert in the field, it is more likely to be considered high-quality and authoritative by Google.</p>
</li>
<li>
<p>Authority: Authority refers to the reputation of the content creator or website. If the content creator has a strong reputation in the field or industry, their content is more likely to be considered authoritative.</p>
</li>
<li>
<p>Trustworthiness: Trustworthiness refers to how trustworthy and reliable the content is. If the content is accurate, well-researched, and free from errors or biases, it is more likely to be considered trustworthy by Google.</p>
</li>
</ol>

<p>How does E-A-T impact SEO?</p>

<p>Google&#39;s mission is to provide the most relevant and high-quality results to its users, and E-A-T is an important part of that mission. When evaluating content, Google looks for signals of E-A-T, and websites that have high E-A-T scores are more likely to rank higher in search results.</p>

<p>The importance of E-A-T has become more apparent in recent years, especially after the Medic update in August 2018. This update was specifically aimed at health-related websites and emphasized the importance of E-A-T in this industry. However, E-A-T is relevant to all types of websites, not just those in the health industry.</p>

<p>How to improve E-A-T</p>

<p>Improving E-A-T is not an easy task, but there are several strategies that website owners can use to enhance their E-A-T scores. Here are some tips:</p>

<ol>
<li>
<p>Focus on quality content: Quality content is the foundation of a high E-A-T score. Website owners should create content that is well-researched, accurate, and provides value to the user. It&#39;s also important to ensure that the content is free from errors, grammatical mistakes, and plagiarism.</p>
</li>
<li>
<p>Build authority and expertise: Building authority and expertise takes time, but it&#39;s an important factor in improving E-A-T. Website owners should focus on building their reputation in the field or industry by publishing high-quality content, participating in industry events, and collaborating with other experts.</p>
</li>
<li>
<p>Improve website design and user experience: A well-designed website with a good user experience can also contribute to a high E-A-T score. Website owners should focus on improving website speed, navigation, and accessibility to ensure that users have a positive experience on the site.</p>
</li>
<li>
<p>Build trust: Building trust with users is another important factor in improving E-A-T. Website owners can build trust by providing clear and accurate information, using trustworthy sources, and ensuring that user data is protected and secure.</p>
</li>
<li>
<p>Get backlinks from high-quality sources: Backlinks from high-quality sources can also contribute to a high E-A-T score. Website owners should focus on building relationships with other authoritative websites and creating high-quality content that is worthy of being linked to.</p>
</li>
</ol>

<p>In conclusion, E-A-T is a critical component of your SEO strategy. By focusing on expertise, authority, and trustworthiness, you can improve the user experience for your visitors and increase your chances of ranking higher in search engine results pages. It takes time and effort, but the results are well worth it in terms of increased visibility, traffic, and credibility for your website. Remember to focus on creating high-quality content, building backlinks from authoritative websites, making your website secure, being transparent about your authors and their credentials, engaging with your audience, and monitoring and improving your website's user experience. By following these best practices, you'll be well on your way to achieving a high E-A-T score and improving your SEO success.</p>
    

Discover how E-A-T impacts SEO and learn effective strategies for improving your website's E-A-T score to boost search rankings.

Understanding E-A-T: The Importance of Expertise, Authority, and Trustworthiness in SEO

<h1>The 4 Ps of Marketing: What You Need to Know</h1>

    <p>Marketing is an integral part of any successful business and it&rsquo;s important for entrepreneurs to understand the fundamentals, so they can create strategies that will help their business succeed. One of the key concepts in marketing is the 4 Ps &ndash; Product, Promotion, Place and Price. This article will explore each one in turn and provide insight into how you can use the 4Ps of marketing to your advantage.</p>
    
    <h2>Product</h2>
    
    <p>The first P in Marketing is Product. This refers to whatever it is that you are trying to sell - whether it&#39;s a physical product such as clothing or food, or a service such as website design or consulting. When considering your product as part of your overall marketing strategy, it&#39;s important to think about things like quality and value for money. Quality should never be compromised - customers are always looking for good products that don&#39;t let them down. Value for money should also be taken into account, because a low price doesn&#39;t necessarily mean you&#39;re providing good value to your customers.</p>
    
    <h2>Promotion</h2>
    
    <p>Promotion is all about getting your product or service out there so that potential customers are aware of it and know where they can purchase it. Depending on what type of business you have and who your target audience is, there are lots of different types of promotion methods available such as advertising campaigns, online promotions, email marketing campaigns and more. It&#39;s essential that you choose the right mix of promotional tactics for your business - those that will reach out to the right people at the right time with messages tailored to them if possible.</p>
    
    <h2>Place</h2>
    
    <p>Place is all about making sure that your product or service is available where people expect it to be- whether this means having a physical store presence or selling online via e-commerce platforms like Amazon or eBay. If you have both online and offline outlets then an omnichannel approach might be best - this means making sure there&#39;s consistency across all channels so customers have a consistent experience no matter which platform they choose to make purchases from.</p>
    
    <h2>Price</h2>
    
    <p>Price is one of the trickiest Ps in marketing because it affects everything else - if you set prices too high then customers may not buy; if prices are too low then profits will suffer! Pricing needs careful consideration depending on what type of product/service you offer and what competitors charge (if relevant). Analyzing data such as conversion rates and customer feedback can also be useful when deciding on a price point for your products or services.</p>
    
    <p>In conclusion, understanding each element in relation to the other three elements helps marketers create effective strategies which can essentially lead them to ultimate success with their business ventures!</p>
    

Discover the 4 Ps of marketing: Product, Promotion, Place and Price, and how they can help your business succeed with this comprehensive guide.

The 4 Ps of Marketing: What You Need to Know

<h1>Everything You Need to Know About Content Pillars and Examples of How to Utilize Them</h1>
    <p>Are you looking for fresh ideas on how to utilize content pillars? Look no further! In this blog post, we will provide a few examples of content pillars that could be utilized to bolster your business&rsquo;s online presence.</p>

<p>Content pillars can help you increase engagement with your target audience, stay organized when creating content, and build an effective content strategy. Content pillars are essentially topics, ideas or objectives that can be used as the foundation of your digital assets. They should complement each other, form a complete picture and help you reach your goal faster, while also making your digital assets more useful to users.</p>

<p>Your content pillar structure should revolve around the core message and topics relevant to your business - think long-term objectives, products/services you offer and value you provide to your customers. For instance, if you run a retail store there are certain topics that are essential for all buyers: sales offers, product descriptions, delivery policies etc.</p>

<p>Here are a few <u>content pillar examples</u>:</p>

<ol>
	<li>
	<p><strong>Product / Services</strong> - This content pillar focuses on what you offer and how it can benefit customers. It should present the main features of each service/product in detail and explain why people may need it in their life or work process.</p>
	</li>
	<li>
	<p><strong>News &amp; Events</strong> - Keeping up with news related to industry trends is an important part of staying competitive in today&rsquo;s marketplace. You can use this pillar to discuss news related to new services or products offered by the company, awards won or any events attended by company representatives etc., as well as link out to external resources on topics related to the industry or customer interests.</p>
	</li>
	<li>
	<p><strong>Support &amp; Resources</strong> - This pillar offers useful information about customer support including contact information such as phone numbers and email addresses as well as live chat support links; other resources such as FAQs (frequently asked questions), tutorials or guides; and safety net tools such as return policy information or helpful warranties etc., so customers can feel comfortable using your services/products with minimal fuss.</p>
	</li>
	<li>
	<p><strong>Brand Story &amp; Culture</strong> &ndash; Use this pillar to showcase the &ldquo;human side&rdquo; behind your brand&#39;s mission statement by sharing stories about its founding members and journey so far; discussing its purpose; highlighting employees&#39; success stories; providing insights into how decisions within the company were made; discussing future plans etc.. The aim here is not only to make sure people can relate easily with the brand but also build trust which is essential for any successful business-customer relationship.</p>
	</li>
	<li>
	<p><strong>Customer Reviews &amp; Testimonials</strong> - Getting feedback from customers is important for any business since it helps them understand what works best for their target audience and what areas still need improvement (from user experience standpoint). You can easily make use of this content pillar by showcasing customer reviews/testimonials left on website/social media together with response from company representatives acknowledging appreciation towards customers who gave them their valuable time &mdash; consequently creating a healthy cycle where users feel heard and companies show gratitude through tangible incentives such newsletters subscription discounts or special offers exclusive only for them etc..</p>
	</li>
</ol>

<p>By adhering strictly to these 5 example content pillars discussed above &mdash; Product/Services, News &amp; Events , Support &amp; Resources , Brand Story &amp; culture , Customer Review &amp; Feedback &mdash;you will be able to ensure that all messages published surrounding your brand are aligned with one another thus increasing overall credibility when dealing with potential customers.</p>

<p>Professional digital marketers can help businesses to maximize the potential of their content pillars by understanding the best way to use keywords, optimize landing pages, execute campaigns and utilize analytics. With an experienced team of professionals, businesses can gain insights into their target customers&rsquo; needs and expectations, and create content that meets their specific requirements.</p>

<p>Furthermore, professional marketers will be able to help businesses track user engagement, conversions and other useful metrics in order to measure the performance of the content pillar strategy. This will allow companies to identify areas where they have succeeded or failed, allowing them to revise their content pillar accordingly for future campaigns.</p>

<p>If you want to brainstorm ideas or get some specific content pillar examples for your business reach out via chat on our website.&nbsp; We are always happy to help give you some ideas and pointers!</p>


Uncover the components of successful content pillars and gain a deeper understanding of how to create and use them with helpful examples.

Everything You Need to Know About Content Pillars and Examples of How to Utilize Them

<h1>How to Buy a Business and Adapt It for the Changing Marketplace</h1>

<p>The world as we know it has changed drastically in the last year. The need for businesses to adapt to the ever-changing environment is greater than ever before. Many business owners have decided to close their doors due to COVID, ongoing supply chain problems, and labor shortages. However, this presents an incredible opportunity for entrepreneurs who are willing to take the plunge and buy a business that can be adapted accordingly. If you&rsquo;re looking to capitalize off of these closures, here&rsquo;s what you need to know about buying a business and adapting it for the changing marketplace.</p>

<h2>Research Carefully Before Making Any Decisions</h2>

<p>When considering buying a business, always do your research first. Examine all of the relevant information associated with the company&mdash;their past sales figures, customer base, product offerings, industry trends, competition&mdash;and any other factors that may affect its potential success. Understanding how everything works is essential if you want your transition into ownership to go smoothly. It will also help you identify potential risks and challenges that come along with adapting an existing business model to meet new demands in the market.</p>

<h2>Understand Your Customers and Their Needs</h2>

<p>In order to successfully adapt an existing business model for a changing marketplace, one must understand their customers inside out &mdash; from their preferences and expectations with regards purchasing decisions, flexibility when it comes to services or products offered&mdash;to any other personal or professional requirements they may have from your company. Knowing what your customers need from you allows you create innovative solutions that cater specifically towards them in order to grab their attention and stay ahead of competition. This will require closely monitoring market changes in order for you stay current with trends and adjust your offering accordingly in order maintain relevance within your industry not only now but also long term too!</p>

<h2>Invest In Digital Marketing Services</h2>

<p>Digital marketing services are integral components of any effective marketing strategy today &mdash; <a href="https://www.tellmeyourgoal.com/services/website-design/">Website Design</a>,&nbsp;<a href="https://www.tellmeyourgoal.com/services/search-engine-optimization">SEO</a>, <a href="https://www.tellmeyourgoal.com/services/paid-ads-management/">PPC</a>, <a href="https://www.tellmeyourgoal.com/services/content-creation-and-blogging/">Content Creation</a> &amp; <a href="https://www.tellmeyourgoal.com/services/social-media-marketing/">Social Media Marketing</a> being some examples &ndash; which helps give businesses greater visibility online while increasing customer acquisition rates as well potentially driving up sales figures too! Allowing companies like yours reach larger audiences in more cost effective ways by promoting their brand across multiple digital channels more efficiently than ever before - making them invaluable investments worth considering when trying adapt existing businesses models effectively going forward!</p>

<h2>Conclusion</h2>

<p>With careful research and creative thinking, there is endless potential for anyone interested in taking on a new challenge by buying an existing business during these challenging times . Enhancing visibility through digital marketing services allows customers find out about your newly acquired venture easily &mdash; so keep these tools firmly on radar if wanting make most out of opportunities presented by changes our current climate brings.</p>

Advice on how to buy a business amid current market conditions and adapt it for the changing marketplace, including why digital marketing services are important.

How to Buy a Business and Adapt It For the Changing Marketplace

<h1>5 Reasons Small Businesses Should Be Running Ads on Bing</h1>

<p>Are you a small business owner looking for a new way to reach potential customers? Have you considered running ads on Bing?</p>

<p>Microsoft Advertising (formerly known as Bing Ads) is an affordable and easy-to-use platform for search and display ads. It&#39;s the second largest search engine in the world, so it can be a great way to reach more people. Plus, with its recent integration of Chat GPT, you can now use AI technology to create more personalized ad campaigns.</p>

<p>Here are five reasons why small businesses should be running ads on Bing:</p>

<h2>1. Reach More Customers</h2>

<p>Bing offers access to over 160 million unique searchers each month, making it the second largest search engine in the world. That means that by running ads on Bing, you can reach more potential customers than ever before. Plus, since Bing has fewer advertisers than Google Ads, your ad campaigns have a better chance of standing out from the competition.</p>

<h2>2. Lower Cost Per Click</h2>

<p>The cost per click (CPC) for ads on Bing is typically lower than other platforms like Google Ads or Facebook Ads. This makes it easier for small businesses with limited budgets to get started with their digital marketing efforts without breaking the bank. Plus, if you&#39;re willing to do some research and optimize your campaigns regularly, you could potentially save even more money in the long run.</p>

<h2>3. Targeted Audience Options</h2>

<p>Bing allows you to target specific audiences based on location, language preferences, device type and more. This makes it easier for small businesses to reach their ideal customers and make sure their ad campaigns are seen by people who are most likely to convert into paying customers.</p>

<h2>4. Easier To Use Platforms</h2>

<p>Bing&#39;s user interface is simpler than other platforms like Google Ads or Facebook Ads which makes it easier for beginners to get started with their digital marketing efforts quickly and easily without having to spend too much time learning how everything works. Plus, they offer helpful tutorials and customer support so that if you do need help setting up or managing your campaigns, there&#39;s always someone available who can give you advice or answer any questions that come up along the way.</p>

<h2>5 Chat GPT Integration</h2>

<p>With its recent integration of Chat GPT technology into its platform, Microsoft Advertising now allows users to create more personalized ad campaigns using AI technology such as natural language processing (NLP). This means that small businesses can now create ads that are tailored specifically towards their target audience in order to increase engagement and conversions rates from their campaigns.</p>

<p>Running ads on Bing is an effective way for small businesses to reach potential customers at an affordable price point while also taking advantage of new features such as Chat GPT integration which can help them create more personalized ad campaigns that stand out from the competition and drive better results overall. So if you&#39;re looking for a new way to grow your business online, consider giving Microsoft Advertising a try today!</p>


Bing Ads can be an affordable and effective way for small businesses to reach potential customers. With its recent integration of Chat GPT technology, businesses now have the ability to create more personalized ad campaigns that stand out from the competition.

5 Reasons Small Businesses Should be Running Ads on Bing

<h1>What is Multi-Level-Marketing (MLM)</h1>

<p>Multi-level marketing (MLM) is a type of business model in which companies distribute products or services through a network of independent distributors. These distributors are typically not employees of the company, but rather are independent contractors who receive commissions for their sales.</p>

<h2>MLM Meaning and How it Works</h2>

<p>MLM businesses often operate using a pyramid structure, in which the sales force is divided into distinct levels. The most common structure consists of three levels:</p>

<p>The <strong>base level</strong>, where most salespeople are recruited;</p>

<p>The <strong>middle level</strong>, where a smaller number of salespeople recruit other salespeople; and</p>

<p>The <strong>top level</strong>, where a small number of elite salespeople generate the majority of sales.</p>

<p>One of the key features of MLM businesses is that they typically require little or no investment from participants. In many cases, all that is required to join an MLM business is a small fee to cover the cost of product samples. This makes MLM an attractive option for people who are looking to start their own business with little financial risk.</p>

<p>Another key feature of MLM businesses is that they often offer bonuses and commissions for recruiting new members. This can create a strong incentive for salespeople to grow their network of distributors.</p>

<h2>Pyramid Scheme</h2>

<p>When does an MLM become a pyramid scheme?&nbsp; The main difference between a pyramid scheme and a multi-level marketing business is that in a pyramid scheme, participants earn money primarily through recruitment, while in an MLM business, participants make money primarily through direct sales.</p>

<p>In a pyramid scheme, there are usually no products or services being sold, and the emphasis is on recruiting other members in order to generate commissions. In most cases, only the people at the top of the pyramid actually make money from these schemes.</p>

<p>By contrast, in an MLM business, members typically make money by selling products or services directly to customers. While recruitment may be involved in some cases, it is generally not relied upon as the primary method for generating revenue. Additionally, unlike with pyramid schemes, there are often significant costs associated with joining an MLM such as product samples or upfront fees.</p>

<h2>Downsides to MLMs</h2>

<p>The downside of MLM businesses is that they can be difficult to sustain in the long term. Because they rely heavily on recruitment to generate new sales, they can quickly run into problems if recruitment slows down. Additionally, many MLM businesses operate as pyramid schemes, which means that the vast majority of participants will never make any money.</p>

<p>Despite these challenges, MLM businesses continue to be popular because they offer people the opportunity to start their own business with relatively little risk or investment. If you&#39;re considering starting an MLM business, it&#39;s important to do your research and understand the potential risks and rewards before you get started.</p>


Are you wondering if Multi-Level Marketing is a Ponzi scheme? Let us demystify it for you! We break down what Multi-Level marketing is and highlight the differences between it and a Ponzi scheme.

What is Multi-Level Marketing

<h1>5 Reasons Why Website Speed Matters for Google Page Rank</h1>

    <p>When it comes to ranking in Google search engine results, website speed is a key factor. But why exactly does website speed matter? Here are five reasons why website speed matters when it comes to page rank:</p>
    
    <h2>Increased User Engagement</h2>
    
    <p>A slow loading website can cause visitors to click away before your content even loads, resulting in a high bounce rate and decreased user engagement. On the other hand, a fast loading website helps keep users engaged and encourages them to explore your content further. This can help improve your page rank in the long run.</p>
    
    <h2>Better Performance on Mobile Devices</h2>
    
    <p>According to Google&rsquo;s Mobile Friendly Test, websites that load quickly on mobile devices will have better performance in search rankings than slower loading sites. This is especially important for businesses targeting mobile audiences as more people now access the internet from their smartphones and tablets than from desktop computers.</p>
    
    <h2>Improved Conversion Rates</h2>
    
    <p>Pages with longer loading times lead to fewer conversions as visitors are less likely to stay on your site and find what they&rsquo;re looking for if it takes too long for the pages to load. In contrast, fast loading pages give visitors a great user experience and encourage them to convert or subscribe more often.</p>
    
    <h2>Enhanced Search Engine Optimization (SEO)</h2>
    
    <p>SEO is an important factor when it comes to achieving higher rankings in search engine results, but without fast loading speeds you may never get there. That&rsquo;s because search engines consider page speed when calculating which pages should appear at the top of the SERPs (Search Engine Results Pages).</p>
    
    <h2>Improved Brand Reputation</h2>
    
    <p>Last but not least, if your website takes too long to load customers may think twice before returning or trusting you with their business again in the future&mdash;which could hurt your overall brand reputation over time. That&#39;s why keeping your site up-to-date with faster servers and optimized code is important for maintaining a positive image online.</p>
    
    <p>When it comes to website ranking, faster is better! Focus on speed and you not only reduce page load time&mdash;bonus points for keeping people impatiently waiting in their seats&mdash;but also improve SEO optimization efforts. Plus, a blazing fast experience across devices &amp; browsers means more visibility...on Google searches that is!</p>
    

Slow websites are like sluggish sloths - they might be cute to look at, but nobody likes waiting around for them! That's why website speed matters when it comes to page ranking. Improve your site and reap the benefits of increased user engagement, better performance on mobile devices, improved conversion rates

5 Reasons Why Website Speed Matters for Google Page Rank

<h1>5 Digital Marketing Mistakes Every Small Business Owner Should Avoid</h1>

    <p>As a small business, it&#39;s essential to make every penny count. But failing to invest in the right digital marketing strategies can cost you more than what you save. In today&#39;s competitive market, if you want your business to thrive, then it&rsquo;s important to avoid common digital marketing mistakes.</p>
    
    <p>Here are five digital marketing mistakes that small business owners should avo"id":</p>
    
    <h2>1. Not Having a Plan in Place</h2>
    
    <p>It&rsquo;s tempting to jump into digital marketing without proper planning and research. However, not having a clear strategy could cost you valuable time and money. Before implementing any digital marketing activities, create a plan with objectives, tactics, timetables and budgets for each campaign or project. You should also consider the resources available to bring your plan into action.</p>
    
    <h2>2. Not Taking Advantage of Social Media</h2>
    
    <p>Social media plays an important role in connecting businesses with their target audiences and driving visibility online. Without an active presence on popular social media platforms like Facebook, Twitter and Instagram, you might miss out on potential customers who are already familiar with what your company is offering. Make sure that your social media pages are up-to-date with fresh content and engaging visuals!</p>
    
    <h2>3. Relying Too Much on Ads</h2>
    
    <p>Organic reach on social media has decreased over the past few years, making it harder for businesses to be seen organically by people who don&#39;t follow them yet. Paid advertising could be a great way to reach new potential customers &ndash; but relying solely on this method could end up costing much more than expected (especially if you don&#39;t know how to optimize ad campaigns). Instead of completely removing organic activities from your strategy , consider mixing them with paid options for better results!</p>
    
    <h2>4. Neglecting SEO Tactics</h2>
    
    <p>Search engine optimization (SEO) is important if you want people find your website when they search online for keywords related to your products or services&ndash; but many small businesses still overlook this tactic due to limited budget or lack of understanding how SEO works . Investing in SEO training &ndash; or outsourcing the task &ndash; will ensure that visitors land on the right page of your website when searching for what they need!</p>
    
    <h2>5 . Not Measuring Performance</h2>
    
    <p>When it comes time to analyze the performance of any given campaign , make sure that you have enough data points as well as appropriate tools and tracking systems in place so that you can accurately measure success or failure . Knowing which channels work best for promoting offers , attracting leads , and converting sales will help streamline future campaigns so that all efforts yield maximum returns !</p>
    
    <p>&nbsp;</p>    
    

Learn about the five common mistakes every small business should avoid when it comes to digital marketing and make sure that your strategies are always working in favor of your success.

5 Digital Marketing Mistakes Every Small Business Owner Should Avoid

<h1>Top 5 Tips for Lawyers to Improve SEO</h1>

    <p>SEO stands for search engine optimization, and it is one of the most important strategies that lawyers can use to build and maintain a strong online presence. However, it&rsquo;s not always easy to master the ins and outs of SEO. Here are five key tips to help your law firm get ahead:</p>
    
    <h2>1. Do Your Keyword Research</h2>
    
    <p>The foundation of any successful SEO strategy starts with good keyword research. You need to know what terms people are using when they search for legal services related to your practice. Once you have established which keywords to target, you can start optimizing your website and other online assets accordingly.</p>
    
    <h2>2. Start With On-Page SEO</h2>
    
    <p>Once you&rsquo;ve done your keyword research, the next step is on-page SEO &ndash; this involves optimizing specific pages on your law firm&rsquo;s website by making sure all titles, images, and content includes relevant keywords. This will ensure that your website appears higher in search engine results when someone types in a relevant query. Additionally, there are other elements that should also be optimized, such as meta tags, page descriptions and more.</p>
    
    <h2>3. Focus on Content Quality</h2>
    
    <p>One of the most important aspects of SEO is creating quality content that visitors will actually want to read and share with others. When writing articles or blog posts for your law firm, make sure they are well-researched and engaging enough to compel readers &ndash; this will boost user experience as well as trust signals in the eyes of Google algorithm. Additionally, it&rsquo;s also important to pay attention to formatting too; broken links or poor formatting can result in low rankings which could damage your overall SEO efforts.</p>
    
    <h2>4. Build High-Quality Backlinks</h2>
    
    <p>Link building is another essential part of any successful SEO strategy; having more links from high-quality websites pointing back towards yours will increase its authority in the eyes of Google algorithms and improve its ranking potential significantly over time. To do this successfully however requires careful consideration; you will want quality links from reputable sites rather than quantity from unknown sources as this could have a negative impact on your website&#39;s performance instead of a positive one!</p>
    
    <h2>5 Keep an Eye on Analytics &amp; Tracking</h2>
    
    <p>Finally, it&rsquo;s important to keep track metrics so you can monitor how effective your SEO is performing over time; things like page views per visit or average session duration are just two examples of metrics that entrepreneurs should pay close attention too if they want their firms website/blog post/social media accounts etc.,to perform better in competitive markets or industries!</p>
    
    <p>Overall, mastering Search Engine Optimization (SEO) takes some practice but following these five tips should put any lawyer on the right path towards improving their online visibility and growing their business further!</p>
    

Learn the importance of keyword research and on-page optimization, creating quality content, building high-quality backlinks, and monitoring key metrics. Follow these steps to boost your law firm's visibility and success!

Top 5 Tips for Lawyers to Improve SEO


    <h1>How to Increase Online Visibility for Small Businesses with Digital Marketing</h1>

<p>As a digital marketing agency, we understand the importance of having an online presence in order to reach potential customers. This can be a challenge for small businesses due to limited resources, which is why we&rsquo;ve put together some helpful tips on how to increase online visibility and make an impact.</p>

<h2>Establishing Your Brand</h2>

<p>Every successful business starts with establishing their brand. This means creating a clear message, aesthetic, and mission that resonates with your target customer. Defining your brand will ensure that you stand out from the competition and create a recognizable identity. It also allows you to communicate clearly about what you offer and what makes you unique. To get started, create a logo or graphic that represents your business, think about colors that match your values and mission, and develop a consistent messaging style for various platforms.</p>

<h2>Leverage Social Media Platforms</h2>

<p>Social media marketing is key when it comes to increasing visibility for small businesses. The channels may vary depending on who you&rsquo;re trying to reach, but most brands should have at least one presence on Facebook, Instagram, YouTube, LinkedIn, Twitter and more. Focus on building relationships by engaging with followers in thoughtful conversations. In addition to posting content relevant to your industry and customer base on these channels; consider creating campaigns that give people an incentive to engage with your brand (think giveaways or discounts).</p>

<h2>Optimize Your Website for SEO</h2>

<p>Search engine optimization (SEO) is absolutely essential for any business looking to increase visibility online. This involves optimizing the content of your website and making sure it is properly indexed by search engines such as Google and Bing so that it appears higher in search results pages (SERPs). Start by researching the best keywords related to your product or service; then use those terms strategically throughout website content including titles, headings, meta tags etc. You should also add relevant backlinks from other reliable sources in order to boost credibility in SERPs as well as take advantage of any local SEO opportunities if applicable (e.g., claiming Google My Business listings).</p>

<h2>Monitor Performance Analytics</h2>

<p>Once you&rsquo;ve implemented an online strategy &ndash; it&rsquo;s important to measure performance in order gain insight into possible areas of improvement. Some tools marketers use are analytics trackers like Google Analytics which provide valuable information like page visits per month or products bought from website pages; social media analytics which help measure likes/retweets/shares etc.; email marketing analytics showing open rates or click-through rates; A/B testing for split-testing webpages or campaigns; keyword ranking reports showing position numbers against competitors &ndash;as well as many other types of performance data points across various platforms . Analyzing this data will help y identify where resources should be allocated in order ot optimize return on investment (ROI).</p>

<h2>Get Creative!</h2>

<p>At the end of the day - creativity is key! Consider launching creative campaigns through new mediums such as influencer marketing or podcast interviews; participating in virtual events or giving free webinars; sponsoring charity fundraisers; developing exciting infographics utilizing industry data &ndash; all great ways to differentiate yourself from competitors while helping drive traffic directly towards you website resulting increased visibility over time!</p>

<p>In conclusion - there are numerous ways small businesses can get noticed online utilizing digital marketing strategies &ndash; if done right they can achieve big results even with limited resources! Start by establishing a clear brand identity, leverage social media effectively , optimize websites for SEO , monitor performance data regularly ,and don&rsquo;t be afraid try something new - creativity pays off everytime!</p>
    

Learn how to increase your online presence - create a website, leverage social media & boost web traffic.

How to Increase Online Visibility for Small Businesses with Digital Marketing


    <h1>Optimizing Your Digital Strategy for Higher Conversion Rates</h1>

    <p>Are you looking to increase your conversion rates and optimize your digital strategy? In today&#39;s digital age, it is essential for any small business wanting to gain a competitive advantage to take proper steps in order to meet their goals. Here are some tips and tricks on how you can make your digital marketing efforts more effective and ultimately increase conversions.</p>
    
    <p>First off, it&rsquo;s important that you understand the customer journey. Being able to visualize how customers move through your website or app can help inform decisions when deciding where to allocate resources and money. It will provide insight into how each page affects conversion rates by analyzing user experience, product performance, and other data points. Additionally, understanding the customer journey will help you determine which channels are performing well and which are not. This can be used as a basis for determining where to invest more of your budget in order to maximize ROI (Return On Investment).</p>
    
    <p>In order to get the best out of your campaigns, it is important that you remain flexible with them. It is necessary that you keep up with current trends in technology, such as automation and artificial intelligence-related tools that allow for personalization at scale. With these advancements comes the ability to quickly test different strategies on different audiences so that you can see what works best for improving conversions prior to committing valuable resources over a long period of time.</p>
    
    <p>It is also essential that you have an understanding of who makes up the target audience for these campaigns. Researching who they are in terms of demographic information such as age group or gender can give crucial insight into what kind of messages should be sent in order for them to convert easily on your site or mobile application. Also, gathering feedback from this target audience can also lead to insights which could mean higher conversions down the line.</p>
    
    <p>Another key aspect of optimizing digital strategies is ensuring that users are seeing consistent messaging throughout their entire experience when interacting with your campaigns across various platforms (desktop, mobile web &amp; apps). This means having all elements displayed consistently, being aware of how buttons should appear &amp; feel and making sure everything looks good no matter what device they&rsquo;re using. Doing this will help create a more seamless transition between pages throughout the journey and enable better tracking when analyzing results later on down the line too!</p>
    
    <p>Finally, running A/B tests against different types of offers or messages allows for experimentation with which type resonates most with users for ultimate conversions success! Being able to quickly identify which offer or message works better than another allows businesses to act fast rather than investing months into one strategy only for it not work out after all has been done! Therefore testing different offers systematically ensures maximum return from each campaign!</p>
    
    <p>There are many ways small businesses can optimize their digital strategies in order get higher conversion rates. By understanding their customer journeys better, remaining flexible &amp; agile with campaigns, researching target audiences properly &amp; being consistent across all platforms whilst finally testing different offers &amp; messages; businesses are equipped with the right tools needed in order ensure a successful outcome from their efforts!</p>    
    

Find out how small businesses can take advantage of user experience, product performance, automated advertising, analytics, and more to maximize ROI.

Optimizing Your Digital Strategy for Higher Conversion Rates


    <h1>I Have Chat GPT, What Do I Need a Content Creator / Writer For?</h1>

    <p>With the introduction of chat GPT (Generative Pre-trained Transformer) technology into the content creation process, many have wondered if they still need to hire professional writers and content creators. Can&rsquo;t they just rely on this new technology to generate all of their written content?</p>
    
    <p>In short, the answer is no. While chat GPT can be helpful in producing some of your written content, there are still a number of reasons why you will still need human professionals to create quality written material for your website.</p>
    
    <p>First, chat GPT technology is extremely limited in its ability to create truly meaningful content that is engaging and interesting for your readers. It does not understand nuances of language or any kind of context clues that may be important when writing about certain topics. As such, it can only produce basic sentences and phrases that may lack clarity and substance when compared to some human generated pieces of writing.</p>
    
    <p>Second, even if you were able to create decent quality written materials with assistance from GPT technologies, it would take considerable time and effort as you would have to input lengthy queries into the system for each sentence you wished to generate. Professional writers can typically produce cohesive pieces more quickly as they understand how best to structure their work and build upon ideas naturally.</p>
    
    <p>Thirdly, professional writers are knowledgeable in key areas such as search engine optimization (SEO). Having an experienced writer creating your content allows them to tailor text towards particular keywords or phrases whilst ensuring the overall quality remains high throughout the piece. This way, you can improve your rankings on search engines while providing great value content for readers - something which cannot be achieved by solely relying on chat GPT technologies.</p>
    
    <p>Finally, professional writers can help elevate engagement levels on your website by adding personality into their posts which people will find entertaining or informative. In addition to this, professional writers can also provide insights about particular topics given their expertise in specific areas which helps promote trustworthiness amongst readers too - something which again cannot be matched by strictly relying on bots alone.</p>    
    

Uncover some of the insights a professional writer can give you! Read now to learn more about trusting professionals with your written content.

I Have Chat GPT, What Do I Need a Content Creator / Writer For?


		<div id="block-yui_3_17_2_21_1496010888580_20296" class="sqs-block html-block sqs-block-html" data-block-type="2">
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        <p id="yui_3_17_2_1_1622944588675_280">These are the most essential things any business owner can do to increase traffic to their website.</p>
        </div>
        <h2>Make it Mobile Friendly</h2>
        <p>Time required: 5 minutes</p>
        <p>Google now ranks websites that are&nbsp;<strong>mobile friendly&nbsp;</strong>higher than those that are not because it’s a&nbsp;<strong>better experience for the visitor</strong>. Think about it. Have you ever visited a website that’s NOT mobile friendly on your mobile phone? How frustrated were you when you couldn’t navigate or even read the text. 53% of visitors leave your website within three seconds if it does not load.</p>
        <p class="text-align-center"><em><strong>69%</strong>&nbsp;of people search for products with their mobile phones, according to a&nbsp;<a href="https://www.l2inc.com/research/mobile-luxury-2015" target="_blank" rel="noopener">L2</a>&nbsp;report.</em></p>
        <p>There’s a fast and easy way to find out if your website is&nbsp;<a href="https://www.tellmeyourgoal.com/free-seo-audit">mobile friendly</a>.</p>
        <p><img class="alignnone size-full wp-image-847" src="https://www.tellmeyourgoal.com/images/mobile-friendly-example.png" alt="mobile-friendly-example" width="669" height="204"></p>
        <h2>Get on Google Maps</h2>
        <p>Time Required<strong>:</strong>&nbsp;5 minutes</p>
        <p>Adding your business to&nbsp;<strong>Google Maps</strong>&nbsp;is absolutely essential if you have a physical business. When people search for your business, you want your contact information to show up right at the top.</p>
        <p>This is great for&nbsp;<strong>traffic</strong>&nbsp;and for customers who are just looking for&nbsp;<strong>quick information</strong>&nbsp;about your business such as business hours or directions. It’s fast, easy, and simple.</p>
        <p>Learn more about claiming your business on&nbsp;<a href="https://www.tellmeyourgoal.com/how-do-i-show-up-on-google-maps">Google Maps</a>.</p>
        <p><img loading="lazy" class="alignnone size-large wp-image-846" src="https://www.tellmeyourgoal.com/images/google-maps-sign-up-1024x400.png" alt="google-maps-sign-up" width="800" height="313"></p>
        <h2><strong>Get on Apple Maps</strong></h2>
        <p>Time Required<strong>:</strong>&nbsp;5 minutes</p>
        <p>Most business owners don’t know about this easy way to add their business to Apple Maps or that Apple even offers this service. Adding your business here will increase your chances of being found on mobile and desktop devices.</p>
        <p>Claim Your Business on Apple Maps:&nbsp;<a href="https://mapsconnect.apple.com/">https://mapsconnect.apple.com</a>.</p>
        <p><img loading="lazy" class="alignnone size-large wp-image-845" src="https://www.tellmeyourgoal.com/images/apple-maps-sign-up-1024x419.png" alt="apple-maps-sign-up" width="800" height="327"></p>
        <h2><strong>Claim Your Business on Yelp</strong></h2>
        <p>Time Required<strong>:</strong>&nbsp;5 minutes</p>
        <p>Yelp consistently ranks on the first page of Google. If your business is not on Yelp, you’re missing out on a huge chunk of traffic. Some of the most common searches on Google include the word “Best. For example, “Best restaurants in NYC” or “Best Doctor’s Office in Greenpoint”. This is where Yelp really shines. Yelp automatically compiles the top businesses in these categories and Google puts links to them on the first page! If your business has good reviews, it will show up on the first page of Google via Yelp, only one click away.</p>
        <p>Learn how to&nbsp;<a href="https://www.tellmeyourgoal.com/yelp">Claim Your Business on Yelp</a>.</p>
        <h2><strong>Post to Social Media</strong></h2>
        <p>Time Required<strong>:</strong>&nbsp;5 minutes</p>
        <p>There are hundreds of social media sites out there. You don’t need to be on every one of them. You just need to determine which one or two your customers spend their time on. For example, are patients really expecting your doctor’s office to be on Snap Chat or Pinterest? Probably not. However, they’re certainly going to expect to find you on Facebook or maybe even Instagram. On the other hand, a trend tea shop in Brooklyn should definitely considering having a Snap account because where their customers spend time and expect to discover new brands. You don’t need a big strategic plan to post to social media.</p>
        <p>Read more about ideas and ways to&nbsp;<a href="https://www.tellmeyourgoal.com/social-media-resources">automate your social media strategy</a>.</p>
        <div id="block-yui_3_17_2_6_1489432939924_43521" class="sqs-block html-block sqs-block-html" data-block-type="2">
        <div class="sqs-block-content">
        <h2><strong>Show Up Higher on Google</strong></h2>
        <p>Time Required<strong>:</strong> 35 minutes</p>
        <p>There’s a really easy way to get a lot more traffic. Most businesses don’t take the time to make these simple changes.&nbsp;<strong>Title Tags</strong>,&nbsp;<strong>Meta Description</strong>, and&nbsp;<strong>H1 Tags</strong>&nbsp;play a very large role in Google’s decision to rank you on the first page or not. Luckily, there’s a free way to find out what’s holding your site back.</p>
        <p>Take 45 seconds and run a&nbsp;<a href="https://www.websitescore.org/free-seo-audit">free audit</a>&nbsp;to find out what’s preventing your website from ranking on the first page of Google.</p>
        <p><img loading="lazy" class="alignnone size-full wp-image-848" src="https://www.tellmeyourgoal.com/images/search-engine-statistic.png" alt="search-engine-statistic" width="894" height="359"></p>
        </div>
        </div>
        </div>      
    

These are the most essential things any business owner can do to increase traffic to their website. Make it Mobile Friendly Time …

Top 6 Free Ways to Increase Website Traffic 


		
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    <h2>Books</h2>
    <p dir="ltr">These are the books that I’ve read on Digital Marketing that I consider essential reading.</p>
    <ul dir="ltr">
    <li><a href="https://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758/ref=sr_1_2?s=books&amp;ie=UTF8&amp;qid=1447623221&amp;sr=1-2&amp;keywords=don%27t+make+me+think" target="_blank" rel="noopener">Don’t Make Me Think</a>,&nbsp;Steve Krug. This book is insanely helpful. Krug has a way of making seemingly complex topics super simple and easy to understand. He’s a User Experience designer and that’s the focus of the book, but it’s essential that every Digital Marketer understand and consider the topics in his book.</li>
    <li><a href="https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers-ebook/dp/B000FC0SSC/ref=la_B000AP9EH0_1_7?s=books&amp;ie=UTF8&amp;qid=1391029178&amp;sr=1-7" target="_blank" rel="noopener">Permission Marketing</a>,&nbsp;Seth Godin. This is a classic. Godin lays out his theory of permission marketing and explains why Email is and will always be such a power marketing tool.</li>
    <li><a href="https://www.amazon.com/Youtility-Smart-Marketing-about-Help-ebook/dp/B00B1FG7VE/ref=sr_1_1?ie=UTF8&amp;qid=1391030849&amp;sr=8-1&amp;keywords=youtility" target="_blank" rel="noopener">YOUtility: Why Smart Marketing is About Help Not Hype</a>,&nbsp;Jay Baer</li>
    <li><a href="https://www.amazon.com/Epic-Content-Marketing-Different-Customers-ebook/dp/B00EHIEHDC/ref=sr_1_1?ie=UTF8&amp;qid=1391031280&amp;sr=8-1&amp;keywords=epic+content+marketing" target="_blank" rel="noopener">Epic Content Marketing</a>,&nbsp;Joe Pulizzi</li>
    </ul>
    </div>
    </div>
    <div id="block-yui_3_17_2_12_1447563169803_82682" class="sqs-block horizontalrule-block sqs-block-horizontalrule" data-block-type="47">
    <h2></h2>
    <h2>Videos</h2>
    <p>This is a collection of my favorite Digital Marketing videos. Some of them are very popular and have been shared millions of times, while the others a bit obscure.</p>
    </div>
    <p class="iframe-wrapper"><iframe title="Start With Why - Simon Sinek TED talk" src="https://www.youtube.com/embed/sioZd3AxmnE?feature=oembed" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" width="800" height="600" frameborder="0"></iframe></p>
    <p>Simon Sinek discusses the principal behind every successful person and business. A simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?”</p>
    <p>&nbsp;</p>
    <p class="iframe-wrapper"><iframe loading="lazy" title="Choice, happiness and spaghetti sauce | Malcolm Gladwell" src="https://www.youtube.com/embed/iIiAAhUeR6Y?feature=oembed" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" width="800" height="600" frameborder="0"></iframe></p>
    <p>https://www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.</p>
    <p>&nbsp;</p>
    <p class="iframe-wrapper"><iframe loading="lazy" title="The tribes we lead | Seth Godin" src="https://www.youtube.com/embed/uQGYr9bnktw?feature=oembed" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" width="800" height="450" frameborder="0"></iframe></p>
    <p>https://www.ted.com Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.</p>
    <p>&nbsp;</p>
    <p class="iframe-wrapper"><iframe loading="lazy" title="Joseph Pine: What consumers want" src="https://www.youtube.com/embed/2RD0OZCyJCk?feature=oembed" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" width="800" height="450" frameborder="0"></iframe></p>
    <p>https://www.ted.com Customers want to feel what they buy is authentic, but “Mass Customization” author Joseph Pine says selling authenticity is tough because, well, there’s no such thing. He talks about a few experiences that may be artificial but make millions anyway.</p>
     
    <p class="iframe-wrapper"><iframe loading="lazy" title="Alexis Ohanian: How to make a splash in social media" src="https://www.youtube.com/embed/tPgQsv2KPwc?feature=oembed" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" width="800" height="450" frameborder="0"></iframe></p>
    <p>https://www.ted.com In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.</p>
    <p>&nbsp;</p>
    <p class="iframe-wrapper"><iframe loading="lazy" title="The post-crisis consumer - John Gerzema" src="https://www.youtube.com/embed/y6Sy6P5YSVo?feature=oembed" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" width="800" height="450" frameborder="0"></iframe></p>
    <p>John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending. (Filmed at TEDxKC.) Talk by John Gerzema.</p>
    <h2></h2>
    <h2>Blogs</h2>
    <p dir="ltr">These are the blogs that I read regularly. And if you’re interested in staying up-to-date with Digital Marketing, you should too.</p>
    <p><a href="https://bits.blogs.nytimes.com/" target="_blank" rel="noopener">Bits</a></p>
    <p><a href="https://blog.kissmetrics.com/" target="_blank" rel="noopener">KissMetrics</a></p>
    <p><a href="https://www.socialmediaexaminer.com/" target="_blank" rel="noopener">Social Media Examiner</a></p>
    <p>&nbsp;</p>
    <h2>Websites</h2>
    <p dir="ltr">These are the Digital Marketing websites that I have bookmarked in my browser. I use most of them daily.</p>
    <p dir="ltr"><a href="https://www.brandindex.com/" target="_blank" rel="noopener">The Brand Index</a></p>
    <h2></h2>
    <h2>Things to Do</h2>
    <p dir="ltr">These are the events that I attend annually. It’s a great way to meet other digital marketers and also possibly land a new job!</p>
    <p><a href="https://socialmediaweek.org/newyork/" target="_blank" rel="noopener">Social Media Week</a></p>
    <p><a href="https://startupweek.co/" target="_blank" rel="noopener">Startup Week</a></p>
    <p><a href="https://theinnovationenterprise.com/summits/digital-marketing-innovation-summit-new-york-2016" target="_blank" rel="noopener">Digital Marketing Innovation Summit</a></p>
           
                  
    

Books These are the books that I’ve read on Digital Marketing that I consider essential reading. Don’t Make Me Think, Steve Krug. This 

Essential Digital Marketing Content 

Although most people may not be familiar with the term “search engine optimization,” everyone has been exposed to the impact of SEO.

The History of Search Engine Optimization (Google's Origin Story)


		<p>One of the main goals of SEO is to get maximum site visibility and site traffic through page ranking.</p>
        <p>Achieving optimal site visibility improves<strong> site traffic</strong>, increases your <strong>website authority</strong>, and, of course, <strong>revenue</strong>.</p>
        <p>The ability to increase revenue is the reason small business owners focus so much effort on SEO.</p>
        <p>It’s a less expensive and more effective long term strategy compared to online advertising.</p>
        <p>However, getting to the first position on the first page isn’t the only way to get maximum visibility and site traffic. You can also become more visible when people search for your business name on Google. There’s no question about it: every business should claim their page on Google My Business. It’s a free listing offered to every business owner by Google. I will explain how you can claim your page.</p>
        <h2>What is Google Maps?</h2>
        <p>When you’re searching on Google, you might find a little area on the side of the results page.</p>
        <p>What used to be Google’s white space is now a business information box, complete with the name, the address, the operating hours, the contact numbers, the rating, the reviews, and even the history of the shop.</p>
        <p>This is not only attention-grabbing; it also potentially attracts the right customers thanks to the quick info box that provides every information they might need about the business.</p>
        <p>Now just imagine that business info on Google’s white space is yours.</p>
        <p>But first, let’s take a look at what it looks like and what some of the things are that you can control.</p>
        <figure id="attachment_831" aria-describedby="caption-attachment-831" style="width: 100%" class="wp-caption alignnone"><img class="size-large wp-image-831" src="https://www.tellmeyourgoal.com/images/google-my-business-benefits-for-seo-1024x769.png" alt="google-my-business-benefits-for-seo" width="800" height="601"><figcaption id="caption-attachment-831" class="wp-caption-text">This is a typical Google My Business (Maps) profile and all of its components.</figcaption></figure>
        <p>As you can see in the annotated graphic above, there are a lot of benefits to grabbing your spot on Google My Business. So let’s take a look at how you can claim your business.</p>
        <p>&nbsp;</p>
        <h2>GOOGLE MY BUSINESS</h2>
        <p>Fortunately, getting on Google maps is easy and free, thanks to Google My Business, Google’s dedicated business information dashboard that allows business owners to create, edit, and, verify their business online so that they can be found on relevant Google searches and on Google Maps.</p>
        <h3>HOW TO GET VERIFIED ON GOOGLE MAPS</h3>
        <p>If you’ve been running your small business for some time, chances are Google My Business already has your business information in its directory and all that’s left to do is to claim it.</p>
        <ol data-rte-list="default">
        <li>The first thing to do is to head over <a href="https://www.google.com/business/befound.html#show-up-on-search" target="_blank" rel="noopener">Google My Business</a> and click on the ‘Get on Google’ Button.</li>
        <li>Next, type in your business name and address in the search box located in the upper left corner of your screen.</li>
        </ol>
        <p class="iframe-wrapper"><iframe loading="lazy" title="How to Get Verified on &quot;Google My Business&quot; | Step by Step Guide to Getting on Google Maps" 
        src="https://www.youtube.com/embed/jCMNyn_6Q1w?feature=oembed" 
        allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" 
        width="800" height="450" frameborder="0"></iframe></p>               
    

One of the main goals of SEO is to get maximum site visibility and site traffic through page ranking. Achieving optimal site …

How to Get Your Business on Google Maps

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        <p><a href="https://squareup.com/signup?country_code=us&amp;signup_token=7BCEB6E909" target="_blank" rel="noreferrer noopener">Square</a> is not the same as Squarespace. They sound like the same thing. And if you’re new to digital marketing, I don’t blame you for being confused between the two. Once you know the difference between Square and SquareSpace, you’ll never forget it.</p>
        <h2>What is Square?</h2>
        <figure id="attachment_733" aria-describedby="caption-attachment-733" style="width: 300px" class="wp-caption alignleft"><a href="https://squareup.com/signup?country_code=us&amp;signup_token=7BCEB6E909" target="_blank" rel="noopener"><img class="wp-image-733 size-medium" src="https://www.tellmeyourgoal.com/images/square-header.jpg" alt="square-header" width="300" height="169"></a><figcaption id="caption-attachment-733" class="wp-caption-text">Square is a payment processor.</figcaption></figure>
        <p><a href="https://squareup.com/signup?country_code=us&amp;signup_token=7BCEB6E909" target="_blank" rel="noreferrer noopener"><strong>Square</strong></a><strong> is a payment processing service that enables merchants to accept credit cards</strong>.&nbsp;It was actually started by one of the co-founders of Twitter, <a href="/blog?tag=twitter" target="_blank" rel="noreferrer noopener">Jack Dorsey</a>. It was one of the first companies to allow business owners to accept credit cards on their mobile devices.</p>
        <p>You’re probably familiar with Square as the company that sells the Point-of-Sale (POS) device–you know, that little white square that attaches to the phone jack on mobile phones. Square is easy to use, free, and comes with excellent support.</p>
        <p>However, you’ll likely pay around 2.75% per transaction. Some companies such as Clover offer much lower rates if you qualify and will likely have much better customer service and hardware options.</p>
        <p>One of the common issues I hear about Square is that it’s difficult to get a hold of a customer service representative. If you’re a Square merchant and you’re wondering how to <a href="https://www.quora.com/Why-doesnt-Square-have-a-customer-service-phone-number/answer/Steven-Matt" target="_blank" rel="noreferrer noopener">contact Square support</a>, people have outlined how to do it. You must have a merchant ID from Square to obtain the phone number to call for Support. Once you have that, getting help is easy.</p>
        <p><a href="https://squareup.com/signup?country_code=us&amp;signup_token=7BCEB6E909"><img loading="lazy" class="alignnone wp-image-983" src="https://www.tellmeyourgoal.com/images/square-offer-banner.jpg" alt="square-offer-banner" width="600" height="300"></a></p>
        <h2>What is SquareSpace?</h2>
        <figure id="attachment_732" aria-describedby="caption-attachment-732" style="width: 300px" class="wp-caption alignleft"><img loading="lazy" class="wp-image-732 size-medium" src="https://www.tellmeyourgoal.com/images/05/squarespace-header.jpg" alt="squarespace-header" width="300" height="169"><figcaption id="caption-attachment-732" class="wp-caption-text">Squarespace is a website builder.</figcaption></figure>
        <p><a href="https://www.squarespace.com/" target="_blank" rel="noreferrer noopener"><strong>SquareSpace</strong></a><strong> is website development platform</strong>. It allows you to build websites. It’s what I used to build my website and most of my clients’ websites. SquareSpace has a built-in payment processing system called Stripe that allows for online transactions.</p>
        <p>SquareSpace is a good option for small business owners, artists, or musicians that don’t have the money to hire a professional web developer. The tools in SquareSpace are easy to use and you don’t need to know how to code. The beginner website packages on SquareSpace start at only $18 per month.</p>
        <p>There are many other website builders available. They include Wix.com, WordPress.com, and Clover Online.</p>
        <p>&nbsp;</p>
        <h2>How to connect Square to Squarespace</h2>
        <p>If you have a Squarespace website and you want to use Square to accept payments, you’ll need to first sign up for Square:</p>
        <p>After you’ve created your Square account, you’ll need to follow these steps to connect it to Squarespace.</p>
        <ol>
        <li>Log into Square</li>
        <li>Go here:&nbsp;<a href="https://squareup.com/store/admin/selector">https://squareup.com/store/admin/selector</a></li>
        <li>Select the <strong>Get Started</strong> button at the bottom of the page</li>
        <li>Select the <strong>Get Started</strong> button on the next page–yes, again</li>
        <li>Choose your shop template and click <strong>Next Step</strong></li>
        <li>Create your store front</li>
        <li>Link your customers to your new page from your Squarespace website. For example, you can create a button called <strong>Shop<br><br></strong></li>
        </ol>
        <p>&nbsp;</p>

Square is not the same as Squarespace. They sound like the same thing. And if you’re new to digital marketing, I don’t …

What’s the difference between Square and Squarespace? 


    <h2>Effective Marketing Through Data Analytics</h2>
    <p>Data science, Big Data, and Predictive Analytics are some of the hottest buzzwords in the market right now for good reason: It allows organizations and businesses to peel back the layers to see and understand why things work, why things happen.</p>
    <p>Currently, the best application of these hot buzzwords are in the field of marketing, where businesses can confidently make marketing decisions and take action while being guided by the data at their very hands, which inevitably led to the birth of Marketing Analytics.</p>
    <figure id="attachment_824" aria-describedby="caption-attachment-824" style="width: 100%" class="wp-caption aligncenter"><img class="wp-image-824 size-large" src="https://www.tellmeyourgoal.com/images/marketing-analytics-1024x395.png" alt="marketing-analytics" width="800" height="309"><figcaption id="caption-attachment-824" class="wp-caption-text">I’m not the only one who uses this tool. Google Analytics is the most popular, free analysis tool available. It’s robust and easy to use.</figcaption></figure>
    <p>Marketing Analytics is used to gauge website performance, consumer behavior, effectiveness of advertising &amp; marketing campaigns, and identify which products and features are best loved by your target customers.</p>
    <p>In order to properly understand your business, you first have to properly understand your customers well. Know their needs, their wants, their motivation, and make sure that you know how you, as a brand and as a business, can fulfill them. In order to achieve this, you’ll have to first approach the matter from a quantitative perspective.</p>
    <h3>The Customer Decision Journey</h3>
    <p>Traditional marketing once believed that a customer’s buying process is funnel-like, alluding that the thought process happening during purchase is logical and methodical. Thanks to Marketing Analytics, marketers of today now that the funnel approach is unreliable and incomplete.</p>
    <p>Today, the customer decision journey is described as more like an orbit, showing that the farther a customer is from the brand, the less likely the customer is going to purchase your product. Otherwise, the closer the customer is from the brand, the more likely they are going to purchase the product and create a ‘Loyalty Loop’.</p>
    <p>Through Marketing Analytics, today’s marketers can rely on data to properly mix and match the proper marketing channels and messages to keep customers closer to the brand and get into the Loyalty Loop.</p>
    <h3>Marketing Analytics Tools and Techniques</h3>
    <p>Google Analytics, Facebook Insights, and KISSmetrics are some of the most common analytical tools used in digital marketing. They show necessary insights from data like the number of visitors to your page and the like. For a deeper look and understanding, crucial analytical tools like SQL and Excel are necessary.</p>
    <p>Metric is an informative number about an aspect of your business. Marketing Analytics are generally about mining, analyzing, and using these metrics to aid business decisions. There are various techniques that allow marketers to use Marketing Analytics to the fullest:</p>
    <ul data-rte-list="default">
    <li><strong>Determine Key Performance Indicators (KPI)</strong>. KPI is a form of metric that is unique to your business strategy and field. Establishing Key Performance Indicators like conversion rate, average order value, and the average time a visitor spends on your page. This is necessary for you to determine your brand’s performance. It is usually recommended to aim 4-6 KPIs.</li>
    <li><strong>Establish Normalcy. </strong>Establishing normalcy is all about knowing your average numbers on a daily, weekly, monthly, and yearly basis. This is important as it allows you to quickly check if something’s off and immediately address the problem before it blows out of proportion.</li>
    <li><strong>Suspect Exceptions</strong>. Because you have already established normalcy, it is now easy for you to identify and inspect the figures that go beyond or below your brand’s normal range. Formally called outliers, these exceptions allow you to discover an underlying problem or an opportunity you should capitalize on.</li>
    <li><strong>Compare and Contrast</strong>. By having all the necessary data at your disposal for a thorough marketing analytics, you can now compare and contrast various aspects of your business from different angles and be able to answer problems like why a certain product performs better over another product.</li>
    </ul>
    <h3>The Components of Analytics</h3>
    <p>Every information gained from analytics should consist of the following:</p>
    <ol data-rte-list="default">
    <li><strong>Source</strong>. This is where the traffic data or the general figure originates. Example: Social networking sites, Email</li>
    <li><strong>Value</strong>. Value generally answers the ‘how much’ part gained from the source. Example: The number of visits, the number of people who clicked</li>
    <li><strong>Metric</strong>. Metric provides the effect or impact of the value to the business. Example: Revenue, Conversion rate, Average purchase value.</li>
    <li><strong>Range</strong>. Range identifies the time, date, and intervals of the values and metrics. Example: Daily revenue, Weekly visits, Monthly conversion rates</li>
    <li><strong>Segment</strong>. Segments are filtered sources generally classified into categories. Example: Desktop, Mobile, Local, International</li>
    </ol>
    <h3>The Analytics Information Template</h3>
    <p>The analytics information template provides an easy way to consume and provide information. It’s usually lined up according to this order:</p>
    <figure id="attachment_825" aria-describedby="caption-attachment-825" style="width: 800px" class="wp-caption aligncenter">
    <img loading="lazy" class="wp-image-825 size-large" 
    src="https://www.tellmeyourgoal.com/images/analytics-information-template-1024x148.png" 
    alt="analytics-information-template" 
    srcset="https://www.tellmeyourgoal.com/images/analytics-information-template-1024x148.png 1024w, 
    https://www.tellmeyourgoal.com/images/analytics-information-template-300x44.png 300w, 
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    https://www.tellmeyourgoal.com/images/analytics-information-template.png 1200w" sizes="(max-width: 800px) 100vw, 800px" width="800" height="116">
    <figcaption id="caption-attachment-825" class="wp-caption-text">This is the standard framework to use when discussing analytics.</figcaption></figure>     
    

Effective Marketing Through Data Analytics Data science, Big Data, and Predictive Analytics are some of the hottest buzzwords in the market right …

The Fundamentals of Marketing Analytics


		<p>These days, the payment processor Square seems to be everywhere, from the coffee shop to your neighbor’s yard sale to national franchise businesses.</p>
        <p>But how does it work? Square mobile payment is an ecosystem that has made many kinds of transactions possible, but it is essential to understand how it works: Using a tool means knowing how it works.</p>
        <p>The power of Square and its potential to help small businesses process more transactions means that in many cases, people cannot afford <em>not </em>to know how it works.</p>
        <p><a href="https://squareup.com/signup?country_code=us&amp;signup_token=7BCEB6E909" target="_blank" rel="noopener"><img class="alignnone size-large wp-image-822" src="https://www.tellmeyourgoal.com/images/how-does-square-reader-work-1024x780.jpg" alt="how-does-square-reader-work" sizes="(max-width: 800px) 100vw, 800px" width="800" height="609"></a></p>
        <h2>How Square Reader Works</h2>
        <p id="yui_3_17_2_1_1622929643950_338">Square mobile payment works in a way that is similar to most other mobile payment methods, but it is unique in the world of payment processors for many reasons.</p>
        <p>The Square reader is at the center of the Square ecosystem. This device works as many other credit card readers do: The card is swiped, inserted, otherwise aligned with the device such that the device can glean the card’s data. Next, the device transmits this data in a secure way in order to check that the transaction can be processed.</p>
        <p>This results in an authorization (or not, depending on whether the transaction will go through). At the end of the day, or when the merchant runs the batch of transactions (which might occur at various time intervals, such as every other day, every four hours, etc.), and then Square settles the funds by depositing them into the business’s bank account within one to two business days; Square also offers options that, for a fee, could settle the funds more quickly.</p>
        <p><a href="https://squareup.com/signup?country_code=us&amp;signup_token=7BCEB6E909" target="_blank" rel="noopener"><img loading="lazy" class="alignnone wp-image-983" src="https://www.tellmeyourgoal.com/images/square-offer-banner.jpg" alt="square-offer-banner" width="600" height="300"></a></p>
        <h2>Why have so many been embracing Square as their payment processors?</h2>
        <p>First, the ecosystem is sleek, elegantly designed, and easy to use. It fits in with the minimalist aesthetic of Apple products. While this is hardly a factor impacting business decisions, it is visually appealing in the way that a giant cash register or <a href="https://nationalbankcard.com/product/verifone-vx-805-pin-pad/?utm_network=g&amp;utm_campaign=714799893&amp;utm_adgroup=40016423671&amp;utm_content=164981118461&amp;utm_feeditem=&amp;utm_matchtype=&amp;utm_keyword=&amp;utm_device=c&amp;utm_source=google&amp;utm_keywordid=pla-42887926224&amp;utm_medium=cpc&amp;utm_shopping=yes&amp;gclid=Cj0KCQiAheXiBRD-ARIsAODSpWPiWgYItPgdKZ7dLaYvqWV4d3sWUrl5RiBDcJ7PZOrOsp-SMzMYgNoaAncGEALw_wcB" target="_blank" rel="noopener">clunky card reader</a> is not.</p>
        <p>It can easily fit in with the context of a modern, minimalist boutique, a coffeeshop, or even a vet’s office.</p>
        <p>Similarly, and more importantly, the Square ecosystem is largely portable. In its simplest form, it can be used with the headphone jack of a phone (assuming that the phone still has such a jack, of course) or with a card reader that connects via Bluetooth.</p>
        <p>This gives the system a portability that has seldom been possible with other payment processor systems.</p>
        <p>In practice, this means the babysitter can bring it with them to appointments, that customers may not have to get out of their cars at the gas station, that a therapist can swipe a patient’s card right in the office, and more.</p>
        <p>The entire ecosystem has many different configurations, such as bases that pivot iPads towards and away from customers, that ensure there is a way to make it work for every type of business.</p>
        <h2>Square’s fees are simple</h2>
        <p>Finally, and most compelling, is the fact that Square charges much lower transaction fees than competitors. The company boasts of <a href="https://squareup.com/townsquare/how-do-credit-card-readers-work" target="_blank" rel="noopener">rates such as 2.75% per non-manually entered card, and 3.5% + fifteen cents for transactions that are keyed-in</a>.</p>
        <p>For many small businesses, this is a deal-maker when it comes to accepting card payments: Competitors in the payment processing industry tend to charge more than Square’s fees, which is why so many small businesses have traditionally eschewed card payments.</p>
        <h2>What cards does square accept?</h2>
        <p>One particularly appealing feature of Square is that it accepts mobile payments (see <a href="https://www.tellmeyourgoal.com/blog/what-cards-does-square-accept" target="_blank" rel="noopener">square accepted cards</a>). While one may think that mobile payments reflect the portability of the Square ecosystem, instead they reflect financial transactions that can occur through a mobile device, rather than on a physical card.</p>
        <p>They occur via mobile wallets, which simply reflects the mobile application that is used to facilitate these transactions. Apple’s “Wallet” (Formerly Passbook) is the most literal example, though Android users may be most familiar with Android Pay or the “Cards” app.</p>
        <p>Mobile payments are also known as NFC payments, and Square has been at the vanguard of this movement. Square’s contactless / chip reader device can read both EMV (chip-enabled) cards as well as mobile payments.</p>
        <p>The contactless version utilizes Radio Frequency Identification (RFID) in order to transmit data in a secure way. In order to use the device for the former, the card must be inserted; in order to use the Square device for the latter, the mobile device must be read by the Square device.</p>
        <p>For iPhones, the user simply holds the mobile device with the Apple Pay app open and the relevant screen ready, and ensures that his or her fingerprint is read by Touch ID.</p>
        <p>Android and Samsung phones work similarly, but without the biometric security feature. The concept is quite similar to scanning a digital boarding pass for an airplane or a ticket for a concert – but with a greater amount of digital security.</p>
        <p>While a fully technical description of what happens would not only be very long, but also fairly dull, the precise chain of events tends to be the digital equivalent of a handshake – albeit the type in which one person palms secret information to the other in a way that is not detectable to outside viewers. Think of old spy movies and the complex, tortuous ways in which the spies would try to encrypt information…and now make it less interesting.</p>
        <p>That pretty much describes how the Square reader gleans the data from the mobile payment device. Because the Square reader is equipped with RFID, the handshake occurs between the card reader and the data sent from the mobile device through a specialized RFD process called NFC (Near Field Communication).</p>
        <p>In essence, a mobile payment occurs by sending the same sort of data as with a traditional debit or credit card does, but the data is contained digitally and the only physical conduit necessary is the mobile phone.</p>
        <p>Unlike when one uses a physical card, which carries with it the risk, however marginal, of someone else in line seeing the card number, expiration date, and CVV number (or gleaning them if the customer fumbles with the card, for example), the data is transmitted in an encoded fashion.</p>
        <p>Furthermore, the loss of or damage to the mobile phone does not necessarily mean that the account information should change as the app can be killed remotely.</p>
        <p>In essence, Square has done an excellent job of integrating these secure and fast mobile transactions. Considering that few other payment processors have integrated the mobile payment system so well, Square remains a major competitor for payment processing.</p>
        <p>For some, this may be surprising, as so many others have long been in the payment processing space.</p>
        <p>Skeptics may wonder if Square is too good to be true. The company earns its revenue both from the transaction fees as well as from the different devices it offers.</p>
        <p>Moreover, it provides powerful business services, such as capital access (loans) or payroll processing. It can provide analytics, develop invoices, facilitate employee management, integrate an online store, develop an appointment system, and integrate customer engagement. Square also owns the peer-to-peer payment app called Cash.</p>
        <p>This part of Square’s empire earns money by charging businesses that allow customers to use the app; Cash also makes money by charging customers more when they desire faster deposits.</p>
        <p>Overall, Square works in a way that is hardly different from any other payment processor. However, its innovation and value proposition lie in the fact that it has created a horizontally integrated business, with solutions for small businesses that enable growth via financial, payment / point of sale, and marketing services.</p>
        <p>The company has facilitated access to powerful business tools, but in a way that is accessible to small businesses and to the technologically challenged alike.</p>
        <p>Moreover, Square’s a la carte approach means that the mom who runs a spectacular yard sale and sometimes&nbsp; picks up freelance tutoring gigs is not paying for growth-oriented services like employee management; similarly, the clothing boutique that is opening a new location on the other side of the city and scaling up its online store will not have to research or outsource tasks like marketing and payroll.</p>
        <p>For the in-home cleaner, landscaper, plumber or massage therapist, or the corner store that did not want to lease a credit card terminal, Square can be a dramatic game-changer. In all of these cases, Square both meets their needs and allows them to pay only for what they need.</p>
        <p>Square has remained competitive in a crowded market space particularly because of its integration of mobile payments compared to others like PayPal and its Venmo service, Shopify, Payment Depot, and Payline.</p>
        <p>In addition, the basic version of Square does not have a monthly fee (though various services do incur a fee). While competitors have focused on value propositions for specific industries and types of businesses, such as Shopify’s emphasis on eCommerce and the use of its services, Square has remained a nimble enough ecosystem to maintain a broad level of appeal in an incredibly diverse array of settings.</p>
        <p>Thus, in the macro sense, Square has worked because of its ability to create an approach to business that is horizontally integrated as well as adaptable to a broad array of circumstances and business types.</p>
        <p>&nbsp;</p>
    

These days, the payment processor Square seems to be everywhere, from the coffee shop to your neighbor’s yard sale to national franchise …

How Does Square Reader Work?


		<p id="yui_3_17_2_1_1622929659720_271">Square has made a name for itself by accepting many different types of payments. Because Square has taken over the industry so rapidly, many myths surround it: Some claim it cannot accept gift cards, while others assert that it is limited to non-prepaid cards only.</p>
        <p><a href="https://squareup.com/signup?country_code=us&amp;signup_token=7BCEB6E909" target="_blank" rel="noopener"><img class="alignnone wp-image-820 size-large" src="https://www.tellmeyourgoal.com/images/square-accepted-cards-1024x762.jpg" alt="square-accepted-cards" sizes="(max-width: 800px) 100vw, 800px" width="800" height="595"></a></p>
        <p id="yui_3_17_2_1_1622929659720_274">Others have questions about using HSA and FSA cards, or wonder if the Square system can be used internationally. For those who serve the nation, questions might exist around whether Square accepts government or military cards. Amex fans might be worried that Square does not accept American Express, and still others would be curious as to whether Square utilizes Apple Pay.</p>
        <p>Would Square accept EBT cards? What about check payments? As the nation switches over to EMV (chip) cards, questions swirl around who accepts these cards. Today, we will try to answer these questions. You might be pleased to discover that Square may just be the most “accepting” of all payment processors!</p>
        <p><a href="https://squareup.com/signup?country_code=us&amp;signup_token=7BCEB6E909" target="_blank" rel="noopener"><img loading="lazy" class="alignnone wp-image-983" src="https://www.tellmeyourgoal.com/images/square-offer-banner.jpg" alt="square-offer-banner" width="600" height="300"></a></p>
        <h2>What Cards Does Square Accept</h2>
        <p>First, Square can use cards branded with Visa, Mastercard, American Express, Discover, JCB, and Union Pay: In other words, it works with most major networks. Of these, there are many different types of cards, which are processed in different ways depending on the individual card type; we will discuss this later. Credit cards are processed normally, and debit cards are processed like credit, representing no real difference from the majority of traditional card processors. However, since most payment processors try to process as many transactions as debit in order to hit a lower rate, Square’s processing of payments as credit represents a minor difference from more traditional payment processing systems.</p>
        <p>For those who have received new EMV (chip) cards from their issuing institution, fear not. Square accepts these. If the merchant does not have an insertable reader yet, then these will be processed like any other swipe transaction. SO Square users can rest easy knowing that their transactions will be processed</p>
        <p>What <em>doesn’t</em> Square accept? In addition to heartfelt promises, cattle, and scrap metal, the JCB network is only accepted with the standard magstripe reader or as manual entry. However, this is anticipated to change. For those whose customers use the JCB network and want a contactless payment method, it would be valuable to keep checking back or paying attention to Square’s updates about new services and methods of payment.</p>
        <p>At this time, Square does not accept EBT or other benefits cards. However, this, too, may change in the coming months. Again, keep checking back to receive updates.</p>
        <h2><strong>Gift Cards</strong></h2>
        <p>When people think gift cards, sometimes they roll their eyes and think, “That’s so 2004.” &nbsp;Who doesn’t have an aging gift card to Olive Garden or Borders with a few bucks on it buried in their wallet? Small businesses use gift cards, too, of course, whether they are electronic or physical. One of the great features of Square is that it allows businesses to manage their own gift cards by selling and developing them. The company can use the Dashboard to set default gift card values for the business, in case the default amounts of $10, $15, $20, $25 and $50 do not work with the business.</p>
        <p>Of course, there are also limitations. For example, no gift card can be worth over $2,000. There is a daily purchase limit of $10,000 in gift cards for each individual, meaning that no one person can spend more than that on gift cards in an individual store on any one day. The store’s gift cards must be purchased via <a href="https://ecardsystems.com/square/">eCard Systems</a>. The system allows for reloads and the implementation of discounts at the store level; users can also check a gift card’s balance or history from the Square system as they could with any other POS system.</p>
        <p>Therefore, Square is a great way for companies to implement their own gift cards and to do so in an engaging way. Gift cards need not be pieces of plastic that represent boring chain stores.</p>
        <h2><strong>Prepaid cards</strong></h2>
        <p>Yes, Virginia, Square <em>does </em>accept prepaid cards! As long as the card has a Visa, Mastercard, American Express, Discover, JCB, or Union Pay logo, it can be processed by Square. The receipt that the point-of-sale (POS) system it generates will display the amount of money remaining. &nbsp;The only caveat is that the customer must have registered an address with the card in order to use it. The reason for this is to prevent fraud and it is not up to the company. Rather, it is a larger regulation outside the scope of Square’s jurisdiction. Keep this in mind in case customers have not registered their information with their prepaid cards.</p>
        <h2><strong>HSA and FSA cards</strong></h2>
        <p>Square can accept HSA (Health Savings Account) and FSA (Flexible Spending Account) cards, too. Restrictions apply: Only licensed facilities, like pharmacies or other health care providers, can accept these cards regardless of whether their payment processor is Square. At this time, childcare and daycare facilities using Square cannot accept HSA or FSA cards as the network’s ability to approve the transaction depends on the business category used when the business signed up for Square.</p>
        <h2><strong>International cards</strong></h2>
        <p>Got international customers trying to pay with international cards? No problem. Square is ready to accept cards branded with Visa, Mastercard, American Express, Discover, JCB, and Union Pay. These can be accepted through manual entry, swiping, dipping EMV cards, or tapping the contactless card. However, be sure that the cardholder has followed the necessary processes with their card issuer to use it outside of the nation of its issuance. Sometimes, customers will have to clear international travel with their card issuers prior to leaving the country in order to ensure that their transactions are not flagged as suspicious.</p>
        <p>Also, for the digital nomads out there, you must be in the country where your Square account is activated in order to process payments. While online stores and payment methods would work as usual, the card reader would not. So, if your Square account is based in the U.S., unfortunately you cannot collect payments on the beach in Thailand at this time. But if you are hanging out on a beach in Thailand, you probably have other things to think about!</p>
        <h2><strong>Government and Military Cards</strong></h2>
        <p>The answer to the question of whether Square accepts government and military cards is a frustrating “it depends.” Card issuers determine the scope of the card, meaning that whether Square accepts these cards can depend on the specific purpose of the card and its issuing institution. Again, this is not a decision that is up to the merchant; instead, it is within the jurisdiction of the card issuer.</p>
        <h2><strong>Apple Pay</strong></h2>
        <p>Square does not just work with Apple Pay: It works with many other mobile payment processors as well. Square accepts Android, Apple, and Samsung Pay, thanks to its new reader that accommodates both chip and contactless payments. Indeed, Square has been a leader in normalizing and accepting mobile pay systems, which has positioned it well for ongoing success as increasing numbers of consumers use these systems.</p>
        <h2><strong>Checks</strong></h2>
        <p>“Does Square take checks?” … What is this, 1979? You really want to know whether Square takes checks? Unfortunately, no. Square does not process checks, though your great-aunt Martha might. But the good news is that if you are paying via check (again, why?), Square’s functions as a point-of-sale system (i.e., a cash register) mean that the business can easily record this archaic form of payment. You can even enter your phone number to receive a text receipt, though you should note that texts will probably not work on rotary telephones.</p>
        <h2><strong>Acceptance</strong></h2>
        <p>Overall, Square accepts so many different systems of cards and issuers that it should “feel” no different from any other point-of-sale system – except it looks more modern and is simpler to use. As you have seen today, Square accepts more networks and types of payments than most competitors. When it comes to payment processing, Square is clearly the wave of the future because it accepts so many different forms of payment. Square has been a powerful system for small businesses, and it will continue to help businesses grow moving forward. The challenge will be scaling it and other processors up with demand, adjusting to ongoing security issues, and other growing pains as the market crowds and as other payment processors try to compete.</p>
        <p>Want to learn more about Square? <a href="https://www.tellmeyourgoal.com/how-does-square-reader-work" target="_blank" rel="noopener">Learn how the Square Reader works</a>.</p>
    

Square has made a name for itself by accepting many different types of payments. Because Square has taken over the industry so …

What Cards Does Square Accept


    <p class="" data-pm-slice="1 1 []"><a href="https://www.tellmeyourgoal.com/images/seo-for-yelp-case-study-download-card.jpg"><img class="wp-image-817 size-medium alignright" src="https://tellmeyourgoal.com/wp-content/uploads/2021/06/seo-for-yelp-case-study-download-card-300x234.jpg" alt="seo-for-yelp-case-study-download-card" width="300" height="234"></a>If you’ve already claimed your Yelp page, you can scroll down to the second section.</p>
    <p class="" data-pm-slice="0 0 []">Regardless of the stigma that is associated with the platform,&nbsp;Yelp is a powerful marketing tool for any business.</p>
    <p class="">This page outlines the strategies and tactics that you should consider when creating, managing, and promoting your Yelp page. we’ll also look at some of the common issues that small businesses run into when dealing with Yelp.</p>
    <p>&nbsp;</p>
    <h2>How to claim a business on Yelp</h2>
    <p class="">The first step in getting on Yelp is claiming your business page if you haven’t already. You’ll create an account on Yelp’s “for Business Owners” section. Think of this as your new dashboard where you can control most aspects of your Yelp’s business page.&nbsp;It’ll take 5 minutes to claim.</p>
    <p class="">Here’s what you need to do to claim your business.</p>
    <ul data-rte-list="default">
    <li>
    <p class="">Click <a href="https://biz.yelp.com/" target="_blank" rel="noopener">Claim my business</a> on Yelp.</p>
    </li>
    <li>
    <p class="">Enter your business name and address</p>
    </li>
    <li>
    <p class="">Locate your business from the list. If you’ve been open for a while and people have already reviewed your business, you’ll appear in the list.</p>
    </li>
    <li>
    <p class="">If you can’t find your business, then you’ll want to scroll all the way to the bottom of the page and click <a href="https://biz.yelp.com/signup_business/new?location=28+Box+Street%2C+brooklyn%2C+ny+11222&amp;query=coffee+shops&amp;utm_campaign=add_business&amp;utm_content=add_business_link&amp;utm_medium=biz_yelp&amp;utm_source=biz_search">Add your business to Yelp</a>.</p>
    </li>
    <li>
    <p class="">On that page, fill out the information and click “Add Business”.</p>
    </li>
    </ul>
    <p class="">Done!</p>
    <p><img loading="lazy" class="alignnone wp-image-812 size-full" src="https://www.tellmeyourgoal.com/images/yelp-header.jpg" alt="yelp-claim-your-business" width="650" height="350"></p>
    <p>&nbsp;</p>
    <h2 data-pm-slice="0 0 []">Why do some Yelp reviews not show up?</h2>
    <p class="">Next, let’s take a look at the one of the biggest issues that small business owners face with their business pages: Yelp reviews not showing up.</p>
    <p class="">I bet you’ve experienced this: a customer writes an amazing review but Yelp doesn’t place it in the regular section and instead places it in the “hidden” section. So, how do you unlock this great review and make the review more visible?&nbsp;It’s a great question and one that I often get asked.</p>
    <p class="">The answer is actually quite simple: Yelp uses an algorithm to filter out reviews that it has determined to be inadequate in some way. There are several reasons that Yelp may consider a review to be inadequate:</p>
    <p><img loading="lazy" class="alignnone wp-image-813 size-full" src="https://www.tellmeyourgoal.com/images/hidden-yelp-reviews.png" alt="hidden-yelp-reviews" width="718" height="357"></p>
    <ul data-rte-list="default" data-pm-slice="0 0 []">
    <li>
    <p class="">The Yelper used inappropriate language</p>
    </li>
    <li>
    <p class="">The Yelper’s profile is incomplete; e.g., missing a profile picture, bio, or contact and verification information.</p>
    </li>
    <li>
    <p class="">Yelp has determined that the review is biased. Something in the algorithm has triggered a red flag that tells Yelp that the Yelper is a competitor, disgruntled employee, family member, or friend.</p>
    </li>
    <li>
    <p class="">The Yelper has very few or zero previous reviews.</p>
    </li>
    </ul>
    <p class="">And this last reason is the most common. I have worked with many small businesses to get them to rank on Yelp and this is always the most common problem. In fact, I run into this problem myself quite often. Take a look at the <a href="https://www.yelp.com/not_recommended_reviews/tell-me-your-goal-seo-agency-brooklyn-3" target="_blank" rel="noopener">hidden reviews on my Yelp page</a> and notice the seven reviews that are hidden.</p>
    <p><img loading="lazy" class="alignnone wp-image-814 size-full" src="https://www.tellmeyourgoal.com/images/hidden-yelp-reviews-top.png" alt="hidden-yelp-reviews-top" width="746" height="697"></p>
    <p class="" data-pm-slice="0 0 []">You’ll notice a couple of things in common:</p>
    <ul data-rte-list="default">
    <li>
    <p class="">Each of these people have left zero to two reviews previous to writing a review for me. Although I really appreciate their thoughtful review, Yelp doesn’t care. They see it as a red flag.</p>
    </li>
    <li>
    <p class="">Most of the Yelpers don’t have a profile picture. And if you dig a bit deeper and actually click through to their individual profile pages, you’ll notice that they have very little information filled out.</p>
    </li>
    </ul>
    <p class="">It’s almost as if they created a Yelp profile just to write a review for my business! Actually, they probably did. Again, while I appreciate it, it’s not good enough for Yelp. Yelp wants engagement.</p>
    <p class="">And that brings us to our second topic…</p>
    <h2>How you can unlock hidden reviews on Yelp</h2>
    <p class="">Unlocking hidden reviews on Yelp requires a basic understanding of Yelp’s algorithm. You will need to reach out to your previous reviewers and let them know that they need increase their engagement and fill out the rest of the profile information in order for their wonderful review to get unstuck from the hidden area.</p>
    <p class="">Yelp wants to see several things from a Yelp user before it publishes their review and it has a lot to do with engagement.</p>
    <ul data-rte-list="default">
    <li>
    <p class=""><strong>Fill in your profile completely</strong>. A complete profile including a clear profile picture, full bio with links to your website, your likes and dislikes, and your location.</p>
    </li>
    <li>
    <p class=""><strong>Make some friends on Yelp</strong>. You can sync your Facebook profile to identify any of your Facebook friends that might also be on Yelp.</p>
    </li>
    <li>
    <p class=""><strong>Check-in to some of your favorite businesses</strong>. Download the app and click “Check-in” next time your there. It takes less than 5 seconds.</p>
    </li>
    <li>
    <p class=""><strong>Upload a photo or two of your most recent dining experience</strong>. Take a picture of the food or the exterior or interior of the business.</p>
    </li>
    <li>
    <p class=""><strong>Comment on other Yelper’s reviews</strong>. Did you see something you liked? A funny review or one that particularly insightful or well-written? Let them know.</p>
    </li>
    <li>
    <p class=""><strong>Write some reviews. </strong>This is by far the largest factor. A Yelper needs reviews in order to seem credible and unbiased. Yelp wants to know that they user didn’t sign up just to write one glowing review or one very negative review. And this understandable. This is how Yelp is able to effectively manage the millions of reviews it receives each day.</p>
    </li>
    </ul>
    <p class="">I recommend simply messaging your reviewers that are stuck in this black hole with the helpful information I just included above. Let them know how much you appreciate their wonderful review and that you’d love for it appear in the regular section, but in order to do that, they will need to increase their engagement a bit on Yelp.</p>
    <ul data-rte-list="default">
    <li>
    <p class="" data-rte-preserve-empty="true">
    </p></li>
    </ul>
    <h2>How to rank higher on Yelp with SEO</h2>
    <p class="">Just as Google uses an algorithm to determine where you’re website should rank, Yelp uses one to determine where to rank your business listing on its platform.</p>
    <p class="">Yelp can be a major source of phone calls and page view traffic and consequently revenue for your business.</p>
    <p class="">But in order to start increasing that traffic, you need to rank highly on Yelp with a little SEO help.</p>
    <p class="">Yelp has about 150 million unique monthly visitors. That’s a lot of people looking for businesses to shop at. Cleary you should be on Yelp. But just “claiming your business” is not enough.</p>
    <p class="">Here’s a screenshot of how I rank on Google. Notice that my Yelp page is number one on Google for the local search term “seo agency greenpoint” closely followed by actual website.</p>
    <p><img loading="lazy" class="alignnone wp-image-815 size-full" src="https://www.tellmeyourgoal.com/images/seo-agency-nyc.png" alt="seo-agency-nyc" width="1042" height="690"></p>
    <p class="" data-pm-slice="0 0 []">Your Yelp page needs to be optimized so you attract the right customers. Let’s look at some of the things that you can control on your free Yelp page.</p>
    <h3>SEO for Yelp</h3>
    <ul data-rte-list="default">
    <li>
    <p class=""><strong>Business name. </strong>It should be your “Doing Business As” business name–not your legal name.&nbsp; This is the most important factor for <strong>Yelp SEO.</strong></p>
    </li>
    <li>
    <p class=""><strong>Business categories. </strong>You’re allowed three. Chose those that best fit your business.</p>
    </li>
    <li>
    <p class=""><strong>Profile picture</strong>. Chose a picture that looks great as a thumbnail. Most likely, this will be your logo.</p>
    </li>
    <li>
    <p class=""><strong>Business Photos. </strong>Add photos of your most popular dishes and a great shot of the exterior of your business. Surprisingly, this is what customers find most helpful. Often, they’re looking for business while driving or walking down the street and need help knowing what it looks like. A clear, front on shot of your facade will quickly become one of your most helpful images. Also consider photographing your staff and including them in your photo gallery.</p>
    </li>
    <li>
    <p class=""><strong>Business information.&nbsp;</strong>Fill out your profile information with some well-written and helpful content about your business, when you founded it, and who founded it. Be sure to include your <a href="/seo-resources">SEO</a> keywords in this section because it will help Yelp determine how to rank you when customers are searching for those keywords on Yelp. <em>SEO hint: Google also pulls from this content!</em></p>
    </li>
    </ul>
    <p class="">Business Yelp pages consistently rank on the first page of Google often in the first position. If you’re Yelp page is optimized using the above strategies, you’ll likely see your business’s Yelp page on the first page of Google It’s one of the excellent benefits of optimizing your Yelp page.</p>          
    

If you’ve already claimed your Yelp page, you can scroll down to the second section. Regardless of the stigma that is associated …

SEO for Yelp


		<p class="" data-pm-slice="0 0 []">This is what you’ve been looking for. The complete, no BS, list of Facebook ad CTA buttons! Just a simple bulleted list organized by ad type. You’re welcome!</p>
    <p><a href="https://www.tellmeyourgoal.com/downloads/facebook-ad-cta-button-options-2021.pdf" target="_blank" rel="noopener"><img class="size-medium wp-image-806" src="https://www/tellmeyourgoal.com/images/facebook-cta-options-pdf-banner-300x234.png" alt="facebook ads cta options" width="300" height="234"></a></p>
    <h2>Awareness Ads CTA Button Options</h2>
    <p class="">There are two types of Awareness ads and the CTA button options vary for each.</p>
    <h3>Brand Awareness</h3>
    <ul data-rte-list="default">
    <li>
    <p class="">No Button</p>
    </li>
    <li>
    <p class="">Apply Now</p>
    </li>
    <li>
    <p class="">Contact Us</p>
    </li>
    <li>
    <p class="">Download</p>
    </li>
    <li>
    <p class="">Get Showtimes</p>
    </li>
    <li>
    <p class="">Learn More</p>
    </li>
    <li>
    <p class="">Listen Now</p>
    </li>
    <li>
    <p class="">Send Message</p>
    </li>
    </ul>
    <h3>Reach</h3>
    <ul data-rte-list="default">
    <li>
    <p class="">No Button</p>
    </li>
    <li>
    <p class="">Apply Now</p>
    </li>
    <li>
    <p class="">Book Now</p>
    </li>
    <li>
    <p class="">Call Now</p>
    </li>
    <li>
    <p class="">Contact Us</p>
    </li>
    <li>
    <p class="">Download</p>
    </li>
    <li>
    <p class="">Get Directions</p>
    </li>
    <li>
    <p class="">Get Showtimes</p>
    </li>
    <li>
    <p class="">Learn More</p>
    </li>
    </ul>
    <p>&nbsp;</p>
    <h2 data-pm-slice="0 0 []">Consideration Ads CTA Button Options</h2>
    <p class="">There are six primary types of Consideration ads and the CTA button options vary for each.</p>
    <h3>Traffic</h3>
    <ul data-rte-list="default">
    <li>
    <p class="">No Button</p>
    </li>
    <li>
    <p class="">Book Now</p>
    </li>
    <li>
    <p class="">Contact Us</p>
    </li>
    <li>
    <p class="">Donate Now</p>
    </li>
    <li>
    <p class="">Download</p>
    </li>
    <li>
    <p class="">Get Showtimes</p>
    </li>
    <li>
    <p class="">Learn More</p>
    </li>
    <li>
    <p class="">Listen Now</p>
    </li>
    <li>
    <p class="">Request Time</p>
    </li>
    </ul>
    <h3>Engagement – Post Engagement</h3>
    <ul data-rte-list="default">
    <li>
    <p class="">Like</p>
    </li>
    <li>
    <p class="">Comment</p>
    </li>
    <li>
    <p class="">Share</p>
    </li>
    <li>
    <p class="">Page Like</p>
    </li>
    </ul>
    <h3>Engagement – Page Like</h3>
    <ul data-rte-list="default">
    <li>
    <p class="">Page Like</p>
    </li>
    </ul>
    <h3>Engagement –&nbsp;Event Responses</h3>
    <ul data-rte-list="default">
    <li>
    <p class="">Interested</p>
    </li>
    </ul>
    <h3>App Installs</h3>
    <ul data-rte-list="default">
    <li>
    <p class="">Install Now</p>
    </li>
    <li>
    <p class="">Learn More</p>
    </li>
    <li>
    <p class="">Listen Now</p>
    </li>
    <li>
    <p class="">Play Game</p>
    </li>
    <li>
    <p class="">Show Now</p>
    </li>
    <li>
    <p class="">Sign Up</p>
    </li>
    <li>
    <p class="">Wach More</p>
    </li>
    <li>
    <p class="">Use App</p>
    </li>
    <li>
    <p class="">Book Now</p>
    </li>
    </ul>
    <h3>Video Views</h3>
    <ul data-rte-list="default">
    <li>
    <p class="">Get Showtimes</p>
    </li>
    <li>
    <p class="">Learn More</p>
    </li>
    <li>
    <p class="">Listen Now</p>
    </li>
    <li>
    <p class="">Send Message</p>
    </li>
    <li>
    <p class="">Shop Now</p>
    </li>
    <li>
    <p class="">Sign Up</p>
    </li>
    <li>
    <p class="">Watch More</p>
    </li>
    <li>
    <p class="">Book Now</p>
    </li>
    <li>
    <p class="">Download</p>
    </li>
    </ul>
    <h3>Lead Gen</h3>
    <ul data-rte-list="default">
    <li>
    <p class="">Apply Now</p>
    </li>
    <li>
    <p class="">Download</p>
    </li>
    <li>
    <p class="">Get Quote</p>
    </li>
    <li>
    <p class="">Learn More</p>
    </li>
    <li>
    <p class="">Sign Up</p>
    </li>
    <li>
    <p class="">Subscribe</p>
    </li>
    </ul>
    <h3>Messages</h3>
    <ul data-rte-list="default">
    <li>
    <p class="">Contact Us</p>
    </li>
    <li>
    <p class="">Donate Now</p>
    </li>
    <li>
    <p class="">Get Showtimes</p>
    </li>
    <li>
    <p class="">Learn More</p>
    </li>
    <li>
    <p class="">Send Message</p>
    </li>
    <li>
    <p class="">See Menu</p>
    </li>
    <li>
    <p class="">Shop Now</p>
    </li>
    <li>
    <p class="">Sign Up</p>
    </li>
    <li>
    <p class="">Watch More</p>
    </li>
    </ul>
    <p>&nbsp;</p>
    <h2 data-pm-slice="0 0 []">Conversion Ads CTA Button Options</h2>
    <p class="">There are three types of Conversion ads and the CTA button options vary for each.</p>
    <h3>Conversions</h3>
    <ul data-rte-list="default">
    <li>
    <p class="">No Button</p>
    </li>
    <li>
    <p class="">Donate Now</p>
    </li>
    <li>
    <p class="">Download</p>
    </li>
    <li>
    <p class="">Get Showtimes</p>
    </li>
    <li>
    <p class="">Learn More</p>
    </li>
    <li>
    <p class="">Listen Now</p>
    </li>
    <li>
    <p class="">Request Time</p>
    </li>
    <li>
    <p class="">See Menu</p>
    </li>
    <li>
    <p class="">Shop Now</p>
    </li>
    </ul>
    <h3>Store Visits</h3>
    <ul data-rte-list="default">
    <li>
    <p class="">Get Directions</p>
    </li>
    <li>
    <p class="">Like</p>
    </li>
    <li>
    <p class="">Comment</p>
    </li>
    <li>
    <p class="">Share</p>
    </li>
    </ul>
    <h3>Product Catalog Sales</h3>
    <ul data-rte-list="default">
    <li>
    <p class="">Image Click (the images themselves are the CTA)</p>
    </li>
    <li>
    <p class="">Like</p>
    </li>
    <li>
    <p class="">Comment</p>
    </li>
    <li>
    <p class="">Share</p>
    </li>
    </ul>
    <p class="">If you found this list helpful, please share with your followers on social media. Feel free to link to this page on your blog or website.</p>
     

The complete, no BS, list of Facebook ad CTA buttons! Just a simple bulleted list organized by ad type so you can find what you need.

Facebook Ad CTA Button Options

		
        <p class="" data-pm-slice="1 1 []">Not everyone who works for <strong>Mary Kay</strong> is a natural salesperson. But everyone has the potential to get decent leads and make good sales.</p>
        <p class="iframe-wrapper"><iframe title="How To Get More Leads For Your Mary Kay Business" src="https://www.youtube.com/embed/GGGT7h7E8mw?feature=oembed" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" width="800" height="450" frameborder="0"></iframe></p>
        <p class="" data-pm-slice="0 0 []">In this blog post, I’m going to showcase 62 ways to <strong>get more</strong> <strong>Mary Kay customers</strong> by using outbound marketing channels that you may not have thought of yet. Use these ideas for your next Mary Kay open house.</p>
        <p class="">So, without further ado, here are 61 ways to get new Mary Kay customers broken down into helpful categories:</p>
        <h2>Attend Fairs and events to get more Mary Kay leads</h2>
        <p class="">This is the most obvious category. The idea is to attend events hosted by other organizations or businesses and walk around and meet potential Mary Kay customers. You’ll want to attend fairs and events that are likely to contain a high number of your potential customers, of course. Below is a list of some ideas:</p>
        <ul data-rte-list="default">
        <li>
        <p class="">Bridal fairs</p>
        </li>
        <li>
        <p class="">County fairs</p>
        </li>
        <li>
        <p class="">Craft bazars</p>
        </li>
        <li>
        <p class="">Mall events</p>
        </li>
        <li>
        <p class="">Job fairs</p>
        </li>
        <li>
        <p class="">School fairs</p>
        </li>
        <li>
        <p class="">Church fairs</p>
        </li>
        <li>
        <p class="">Birthday parties</p>
        </li>
        <li>
        <p class="">Birthday clubs</p>
        </li>
        <li>
        <p class="">Take a Satin Hands recipe to every potluck</p>
        </li>
        <li>
        <p class="">Join your local Chamber of Commerce. They usually have annual parties and events that you can attend as a privilege of being a member</p>
        </li>
        </ul>
        <h2>Unabashed self-promotion as a way to get more Mary Kay leads:</h2>
        <ul data-rte-list="default">
        <li>
        <p class="">Talk to people. You should always be talking with friends and new people you meet that you think would be great Mark Kay customers. Don’t try a hard sell. Just casually mention that you sell Mary Kay products and plant that seed. They’ll come back to you when they’re ready.</p>
        </li>
        <li>
        <p class="">Wear Mary Kay hats and shirts</p>
        </li>
        <li>
        <p class="">Wear the product</p>
        </li>
        <li>
        <p class="">Follow the 3 Feet Rule – hand out your business card to anyone within 3 feet of you</p>
        </li>
        <li>
        <p class="">Give Mary Kay hats and shirts to your family to use</p>
        </li>
        <li>
        <p class="">Special offers or prize draws</p>
        </li>
        <li>
        <p class="">Wear your Mary Kay pin everywhere you go</p>
        </li>
        <li>
        <p class="">Use a Mary Kay sticker on your car</p>
        </li>
        <li>
        <p class="">Tack a few cards on bulletin boards in cafes, newsagents, grocery stores, etc.</p>
        </li>
        <li>
        <p class="">Ask your hairdresser to show your cards</p>
        </li>
        <li>
        <p class="">Include a flyer or business card with your bill payments</p>
        </li>
        <li>
        <p class="">Earn the use of a Mary Kay car</p>
        </li>
        <li>
        <p class="">Network with other direct sell companies</p>
        </li>
        <li>
        <p class="">Send a catalogue to people who you no longer see</p>
        </li>
        <li>
        <p class="">Leave a catalogue in the lunch room, doctors and dentist office</p>
        </li>
        <li>
        <p class="">Speak to local cheer-leading squad coaches</p>
        </li>
        <li>
        <p class="">Advertise on your voicemail</p>
        </li>
        <li>
        <p class="">Network at motivational seminars</p>
        </li>
        <li>
        <p class="">Visit health spas regularly</p>
        </li>
        <li>
        <p class="">Leave brochures in bridal shops</p>
        </li>
        <li>
        <p class="">Call past hostesses and ask for referrals – with an incentive</p>
        </li>
        <li>
        <p class="">Random mailings from the phone book</p>
        </li>
        <li>
        <p class="">Speak to your local Girl Scouts</p>
        </li>
        </ul>
        <h2>Host your own events to obtain Mary Kay leads</h2>
        <p class="">Some of these may seem obvious, but there are some that you have likely never tried before.</p>
        <ul data-rte-list="default">
        <li>
        <p class="">Encourage regular customers to hold shows</p>
        </li>
        <li>
        <p class="">Host a Mary Kay class</p>
        </li>
        <li>
        <p class="">Give a great service and get referrals. Maybe it’s a makeup class or a brush cleaning tutorial. Something of value.</p>
        </li>
        <li>
        <p class="">Goodie bags. Offer up free giveaways as an incentive to get people to attend your event.</p>
        </li>
        <li>
        <p class="">Offer discounts to people who bring a friend</p>
        </li>
        <li>
        <p class="">Use a fishbowl to collect business cards at your event</p>
        </li>
        <li>
        <p class="">Engage in warm chatter to get the conversations going</p>
        </li>
        <li>
        <p class="">Have a Mary Kay open house</p>
        </li>
        <li>
        <p class="">Ask friends to have a show</p>
        </li>
        <li>
        <p class="">Have an office brunch or party</p>
        </li>
        <li>
        <p class="">Host a show before or during a PTA meeting</p>
        </li>
        <li>
        <p class="">Offer products as donations or prizes</p>
        </li>
        <li>
        <p class="">Offer make-overs to local business people – maybe through management as a reward</p>
        </li>
        <li>
        <p class="">Offer make-overs to local hotel staff</p>
        </li>
        <li>
        <p class="">Offer ‘learn to put on make-up’&nbsp;sessions for teens</p>
        </li>
        <li>
        <p class="">A joint open house with other in home businesses</p>
        </li>
        <li>
        <p class="">Offer pampering sessions in local hospitals</p>
        </li>
        <li>
        <p class="">Pampering sessions for new mums</p>
        </li>
        </ul>
        <h2>Use digital marketing to get more Mary Kay leads</h2>
        <p class="">If you don’t have your own website, you could be missing out on a massive opportunities to capture Mary Kay customer leads. The branded website hosted by Mary Kay, <a href="https://www.MaryKay.com/your.name">www.MaryKay.com/your.name</a> doesn’t rank on Google the same way a standalone website would. So it’s a good idea to hire a WordPress developer and have them build you a dedicated, standalone website for your Mary Kay business, <a href="https://www.yournamemarykaybiz.com">www.yournamemarykaybiz.com</a>, for example.</p>
        <ul data-rte-list="default">
        <li>
        <p class="">Have a Mary Kay website and make sure that the SEO (search engine optimization) us up-to-date</p>
        </li>
        <li>
        <p class="">Use social media like Facebook and Twitter to engage with potential customers</p>
        </li>
        <li>
        <p class="">Run a skincare survey on Facebook or your website and engage your followers.</p>
        </li>
        <li>
        <p class="">Run a fragrance survey on Facebook or your website and engage your followers.</p>
        </li>
        <li>
        <p class="">Run a lipstick survey on Facebook or your website and engage your followers.</p>
        </li>
        <li>
        <p class="">Build a portfolio of before and after photos and post these on your website and share on social media</p>
        </li>
        <li>
        <p class="">Create a how-to video and post it on Youtube, your website, and share it on social media. It could share tips about using Mary Kay products or it could be a makeup tutorial</p>
        </li>
        </ul>
        <h2>You should always be following these basic sales rules when you’re selling Mary Kay products</h2>
        <ul data-rte-list="default">
        <li>
        <p class="">Follow through on every lead you get</p>
        </li>
        <li>
        <p class="">Offer gift services</p>
        </li>
        <li>
        <p class="">Say ‘please’ and ‘thank you’</p>
        </li>
        <li>
        <p class="">Show up on time</p>
        </li>
        <li>
        <p class="">Do what you say you’re going to do</p>
        </li>
        </ul>
        <h2>You can get more Mary Kay Customers</h2>
        <p class="">These are just a few ways that you can out there and visible as a Mary Key seller. But there are an infinite number of techniques for getting more Mary Kay leads. By following some of these and coming up with your own ideas you will see the number of leads coming in rise dramatically.</p>
        <p class="">Of course, along with all of these outbound strategies, I highly recommend that you also compliment it with a strong inbound marketing strategy. Inbound marketing is the opposite of outbound marketing. Inbound means that your prospects are finding you. Typically this means it’s through organic search results in Google. When a prospect is searching for makeup on Google, are you showing up on the first page in your city? You can find out <a href="/free-seo-audit">here</a> for free.</p>
        <p class="">If you need help building your website or with your inbound marketing strategies, <a href="/contact">contact me</a>.</p>
        <p class=""><strong>Also see our video below outlining the methods outlined in this article.</strong></p>
        
    

Not everyone who works for Mary Kay is a natural salesperson. But everyone has the potential to get decent leads and make …

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