How To Use Google Keyword Planner

So, you have created a decent keyword list. Great! But what is the next step?

Use the Google Keyword tools, specifically, Google Keyword planner.  

This is a completely free tool created by Google that helps you analyze the competition levels and frequency of searches for your chosen keywords. On top of that, it also shows you similar keyword phrase options that you may not have thought of before. Google Keyword Planner is a goldmine!

How it Works

The first step is to set up your Google Adwords account. The keyword planner is one tool on your Google Adwords platform.

Go to adwords.google.com

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Now sign in with your email. You will need to have a Gmail account. Once logged in, you will see the main Google Adwords control panel. Click the wrench icon in the top right of your screen.

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On the drop-down menu, choose “Keyword Planner” on the far left side.

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You will now be prompted with a search bar. This is where you will type in the keywords that you have in mind. In this example I will be using “Brooklyn Pizza” Once you complete the search, a table will open up like this.

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The first column on the left displays relevant and alternative keyword phrases to your oginial search query. We can see that Google suggested “Brooklyn Pizza Delivery” and “Brooklyn Pizzeria”

You can also assess the average monthly searches for each term. You can see that Brooklyn Pizza is searched 10,000-100,000 times a month!

The next column is competition level, ranked either low, medium, or high. Google calculates this based on many different factors. If you are new to SEO, or don’t have an SEO expert, then it might be best to aim for low competition search queries at first. The most optimal phrase would be low in competition but high in average monthly searches. We see a perfect example of that with the first row- the “Brooklyn Pizza” search term.

There are some other factors in a keyword that Google doesn’t analyze. This would be intent, meaning intent to buy. The best keyword phrases are ones with high intent. For example, the search term “buy computer near me” has high intent, whereas “computers” does not. People searching “Computers” could be just looking to learn more about computers, find a picture of a computer, in other words- there is a low intent to buy. On the contrary, someone searching “buy computer near me” is clearly looking to make a purchase; they clearly have a very high intent to buy a computer. Ranking for high intent keywords is much more beneficial. The percentage of conversions with a high intent keyword is multiple times higher than of one with low intent.

The Google keyword planner is an extremely useful tool and is a must when searching for keywords you are looking to rank for. Google is constantly collecting data. Every time somebody makes a search, Google is gaining more data about user behavior and analytics. Make sure to stay ahead of the game and utilize this important tool- know what keywords to rank for, directly from the source itself.

How Shopify Can Help to Improve Your SEO? 

There are many reasons why people chose Shopify to run their ecommerce stores, but one of the fundamental reasons is that it is great when it comes to SEO. 

SEO is vital for any type of online business success. It stands for Search Engine Optimisation, and is the process of getting free and organic traffic off search results on search engines. The primary search engines are Google, Bing, and Yahoo, and they rank web pages based on what they think will be most relevant to the users search. The higher up the rankings that you are, the more likely that someone will click through to your web page. 

Shopify provides many methods and tools that can help a business to improve its SEO, therefore increasing its chances of being ranked highly. A lot of the SEO on the platform is either handled automatically or with just a little influence from you, however, there are always ways in which this can be improved. 

If you are using a Shopify store, there are three different types of SEO that you should be keeping an eye on. There is technical optimization which deals elements such as metadata and URL structure, and then there are factors on the page itself such as content optimization and content marketing. Let’s take a look at some of the various things you can do to improve this SEO even further. 

  1. Submit a sitemap to Google: A sitemap is what the name suggests, it is a list of literally all the pages on your site. By submitting this list to Google, you are making sure that the search engine knows about every page on your site from the beginning, plus it gives Google a place to check for updates quickly. Shopify will create this for you automatically, so you don’t have to do all the work, all you have to do is deliver it to Google using its webmaster tools. 
  2. Use a technical plugin: Shopify handles many of the technical SEO problems, but it is worth installing a technical plugin to help, as this way you can have more of a technical influence on your site. Plug in SEO is a good example of a relevant plugin, it can find technical errors for you, and then tell you how to fix them. 
  3. Use a content plugin: This type of plugin helps you with the content aspects of your site such as providing keyword research, product optimization, and many other helpful tools. There is a variety of content plugins to choose from, but one of the most popular is ReloadSEO. 
  4. Verify your theme: The design of your store is very important, it has to not only look good, but also offer easy navigation and reflect your brand. There are many themes to choose from when it comes to deciding how you want your site to look, but before you spend too much time and money on design, you should check the theme preview URL with a tool such as Web Page Test. This will let you know if the theme has been created to be SEO friendly or if it will hold you back. 
  5. Optimize metadata on images: Shopify allows you to edit all the meta-descriptions for each of your images on the site. Metadata is very important when it comes to SEO, as it will allow Google to identify the content of the images. Many businesses seem to neglect product images, but they can play a huge part in successful SEO. 
  6. Site speed - As surprising as it may see, the speed of your site can be the difference between a high or low ranked site regarding SEO. A speedy site will encourage people to spend more time on it and avoid people clicking away, all of which can improve SEO. As an ecommerce store, Shopify and other ecommerce stores tend to have a lot of content, code and script, making them load slower. Shopify provides plugins that allow you to compress images, which should improve your site’s speed. 
  7. Use categories: By default, Shopify will automatically group your products into categories, so you don’t have to. Even if you don’t want to show those categories publicly, it can be a huge help. 
  8. Specify shop meta title: By using Shopify, you can specify any meta information that you have for your home page, URL, and description. Your title should simply be the name of your store, so make sure that you customise it in the way that you want it to show up on search engine results. 

There are many other ways that Shopify makes it easy for you to improve your site SEO, therefore bringing in a lot of organic traffic. 

Facebook Ad CTA Button Options

 Facebook Ad CTA Button Options for Download:  PDF  |  Excel

Facebook Ad CTA Button Options for Download: PDF | Excel

This is what you've been looking for. The complete, no BS, list of Facebook ad CTA buttons! Just a simple bulleted list organized by ad type. You're welcome!

Awareness Ads CTA Button Options

There are two types of Awareness ads and the CTA button options vary for each.

Brand Awareness

  • No Button
  • Apply Now
  • Contact Us
  • Download
  • Get Showtimes
  • Learn More
  • Listen Now
  • Send Message

Reach

  • No Button
  • Apply Now
  • Book Now
  • Call Now
  • Contact Us
  • Download
  • Get Directions
  • Get Showtimes
  • Learn More

Consideration Ads CTA Button Options

There are six primary types of Consideration ads and the CTA button options vary for each.

Traffic

  • No Button
  • Book Now
  • Contact Us
  • Donate Now
  • Download
  • Get Showtimes
  • Learn More
  • Listen Now
  • Request Time

Engagement - Post Engagement

  • Like
  • Comment
  • Share
  • Page Like

Engagement - Page Like

  • Page Like

Engagement - Event Responses

  • Interested

App Installs

  • Install Now
  • Learn More
  • Listen Now
  • Play Game
  • Show Now
  • Sign Up
  • Wach More
  • Use App
  • Book Now

Video Views

  • Get Showtimes
  • Learn More
  • Listen Now
  • Send Message
  • Shop Now
  • Sign Up
  • Watch More
  • Book Now
  • Download

Lead Gen

  • Apply Now
  • Download
  • Get Quote
  • Learn More
  • Sign Up
  • Subscribe

Messages

  • Contact Us
  • Donate Now
  • Get Showtimes
  • Learn More
  • Send Message
  • See Menu
  • Shop Now
  • Sign Up
  • Watch More

Conversion Ads CTA Button Options

There are three types of Conversion ads and the CTA button options vary for each.

Conversions

  • No Button
  • Donate Now
  • Download
  • Get Showtimes
  • Learn More
  • Listen Now
  • Request Time
  • See Menu
  • Shop Now

Store Visits

  • Get Directions
  • Like
  • Comment
  • Share

Product Catalog Sales

  • Image Click (the images themselves are the CTA)
  • Like
  • Comment
  • Share

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