How to Get More Mary Kay Customers: 75 Actionable Ideas for 2023

Discover 75 effective strategies to grow your Mary Kay business in 2023, including digital marketing tips and industry trends.


Are you looking for ways to grow your Mary Kay business and attract more customers? The world of direct sales has evolved significantly in recent years, and it’s essential to stay ahead of the curve. In this updated blog post, we’ll share 75 ideas that will help you expand your Mary Kay customer base in 2023, including industry shifts and changes, as well as digital marketing services from Tell Me Your Goal.

75 Ideas to Get Mary Kay Customers

  1. Update your social media presence: Make sure your profiles are up to date and engaging, with a consistent brand image across all platforms.
  2. Use high-quality images: Invest in professional photography or learn to take great photos yourself to showcase your products on social media and your website.
  3. Embrace video marketing: Create engaging, short videos demonstrating products, makeup tutorials, or showcasing customer testimonials. Check out this video for tips on creating great product videos.
  4. Use Instagram Reels and TikTok: Create short, entertaining videos to reach new audiences and showcase your products in a fun, engaging way.
  5. Leverage Facebook and Instagram Ads: Target your ideal customers using advanced ad targeting options, and consider working with us on your social media marketing to optimize your ad campaigns.
  6. Utilize Pinterest: Create visually appealing pins showcasing your products and link them back to your website or online store.
  7. Collaborate with influencers: Partner with beauty influencers to promote your products and reach a wider audience. Consider collaborating with micro-influencers to reach a more engaged audience.
  8. Write a blog: Share tips, tutorials, and product information to establish yourself as an expert in the beauty industry and attract more customers. We have services that offer content creation that helps you create optimized content.  If you’re wanting to do this yourself, here is a great video that talks about how to write a good blog post
  9. Optimize your website (we can help with website design services if you need it) for SEO.  Here is a more in depth blog post we did on the future of SEO in 2023.  If you feel like some of this is over your head, no problem!  We can help you get started with SEO services as well.  No problem if you just have questions too, feel free to reach out in chat.
  10. Offer virtual consultations: Provide personalized advice and product recommendations through video calls to connect with customers who may not be able to meet in person.
  11. Host online parties: Use platforms like Zoom or Facebook Live to demonstrate your products, offer giveaways, and engage with potential customers.
  12. Create an email newsletter: Keep your customers informed about new products, promotions, and events by sending regular email updates.
  13. Offer referral incentives: Encourage satisfied customers to refer friends and family by offering discounts or free products.
  14. Network with local businesses: Partner with local businesses to cross-promote each other and reach new audiences.
  15. Join online communities: Participate in online forums, Facebook groups, and other communities where your target audience is active.
  16. Attend trade shows and conferences: Network with industry professionals and showcase your products to a broader audience.
  17. Utilize Google My Business: Create and optimize your Google My Business listing to improve local search visibility.  If you need help getting this setup, check out our Business Profile Setup & Optimization service.
  18. Leverage Yelp: Encourage satisfied customers to leave reviews on Yelp, and respond to both positive and negative reviews professionally.  Check out our great article on Yelp SEO as well for a more in depth view of how you can leverage yelp to build your business.
  19. Offer loyalty rewards: Incentivize repeat customers with a loyalty program that offers discounts or free products.
  20. Host giveaways: Generate buzz and attract new customers by hosting product giveaways on your social media channels.
  21. Offer limited-time promotions: Create a sense of urgency by offering time-sensitive discounts or promotions.
  22. Use LinkedIn: Network with other professionals in the beauty industry and showcase your expertise.
  23. Personalize your marketing: Tailor your marketing efforts to your target audience’s preferences, using data
  24. Implement retargeting ads: Use retargeting ads to reconnect with website visitors who didn’t make a purchase during their initial visit.
  25. Host webinars: Share your knowledge by hosting webinars on makeup application techniques, skincare tips, or other relevant topics
  26. Utilize user-generated content: Share photos and testimonials from happy customers on your social media channels and website.
  27. Create a YouTube channel: Post makeup tutorials, product reviews, and behind-the-scenes content to engage with your audience and showcase your expertise.
  28. Offer exclusive products: Create a sense of exclusivity by offering limited-edition or seasonal products.
  29. Provide exceptional customer service: Ensure your customers have a positive experience by providing prompt, helpful, and friendly service.
  30. Collaborate with other direct sales representatives: Partner with representatives from complementary brands to cross-promote each other’s products and services.
  31. Offer free samples: Give potential customers a chance to try your products before committing to a purchase.
  32. Attend local events: Set up a booth at local fairs, markets, or community events to showcase your products and engage with potential customers.
  33. Offer a satisfaction guarantee: Build trust with potential customers by offering a money-back guarantee on your products.
  34. Share customer success stories: Highlight the positive results your customers have experienced with your products on your website and social media.
  35. Leverage testimonials: Feature customer testimonials on your website to help build trust and credibility with potential customers.
  36. Host in-person workshops: Offer makeup application workshops or skincare seminars to share your expertise and showcase your products.
  37. Utilize live chat: Offer real-time customer support through live chat on your website.
  38. Create a mobile app: Develop a mobile app to make it easy for customers to shop your products, access promotions, and engage with your brand.
  39. Offer free shipping: Encourage online sales by offering free shipping on qualifying orders.
  40. Implement a referral program: Reward customers who refer friends and family with discounts or free products.
  41. Create a brand ambassador program: Partner with loyal customers or influencers who can help promote your brand and products.
  42. Offer personalized product recommendations: Use customer data to suggest products tailored to their specific needs and preferences.
  43. Use SMS marketing: Send promotional messages, event invitations, and exclusive offers directly to your customers’ mobile devices.
  44. Offer a “buy now, pay later” option: Make it easier for customers to purchase by offering flexible payment options.
  45. Utilize chatbots: Implement chatbots on your website or social media channels to provide instant support and answer common questions.
  46. Offer gift cards: Make it easy for customers to share the love by offering gift cards for your products.
  47. Organize a pop-up shop: Create a temporary physical location to showcase your products and engage with potential customers.
  48. Implement a subscription service: Offer a monthly subscription box featuring your products, providing customers with a convenient way to discover new items.
  49. Use QR codes: Include QR codes on your promotional materials to direct potential customers to your website, social media, or online store.
  50. Host an open house: Invite potential customers to your home or another location to experience your products in a relaxed, social setting.
  51. Use email segmentation: Divide your email list into specific segments based on factors like customer interests, purchase history, and location to send targeted, personalized emails.
  52. Offer a customer referral contest: Encourage referrals by hosting a contest with a prize for the customer who refers the most new clients.
  53. Share your story: Connect with your customers on a personal level by sharing your own story and reasons for joining Mary Kay.
  54. Use a CRM: Implement a Customer Relationship Management (CRM) system to track customer interactions, preferences, and sales data to improve your marketing efforts.
  55. Develop a branded hashtag: Create a unique hashtag for your Mary Kay business and encourage customers to use it when sharing their experiences with your products.
  56. Utilize voice search optimization: Optimize your website and online content for voice search to improve visibility and reach customers using voice-activated devices.
  57. Create a referral network: Partner with complementary businesses or service providers to refer clients to each other.
  58. Offer a “try before you buy” program: Allow potential customers to use your products for a limited time before making a purchase.
  59. Utilize augmented reality: Integrate AR technology into your marketing efforts, such as offering a virtual makeup try-on feature.
  60. Offer a rewards credit card: Partner with a financial institution to offer a branded credit card that rewards customers for their Mary Kay purchases.
  61. Host charity events: Organize events in support of a local charity, with a portion of the proceeds going to the cause.
  62. Offer personalized shopping experiences: Provide one-on-one shopping appointments, either in-person or virtually, to offer a tailored experience for your customers.
  63. Participate in podcasts: Share your expertise and discuss your products on relevant podcasts in the beauty industry.
  64. Use influencer marketing platforms: Utilize platforms that connect brands with influencers to find the perfect partner for promoting your products.
  65. Create a customer feedback loop: Actively seek customer feedback and use it to improve your products and services.
  66. Use geofencing marketing: Target potential customers in specific geographical areas through geofencing marketing tactics.
  67. Offer bundle deals: Encourage customers to purchase multiple products by offering bundle deals or discounts.
  68. Create a loyalty app: Develop an app that tracks customer purchases and rewards them with points or exclusive offers.
  69. Offer eco-friendly products or packaging: Appeal to environmentally conscious customers by offering eco-friendly products or packaging options.
  70. Utilize affiliate marketing: Partner with beauty bloggers or other online influencers who can promote your products in exchange for a commission on sales.
  71. Attend networking events: Regularly attend local networking events to connect with potential customers and other business owners.
  72. Offer a product of the month club: Create a subscription service featuring a different product each month, providing customers with a fun way to try new items.
  73. Create a referral card: Design a physical referral card that your customers can easily pass along to friends and family.
  74. Implement social proof: Showcase positive reviews, testimonials, and customer success stories on your website and social media channels to build trust with potential customers.
  75. Monitor your online reputation: Regularly monitor and manage your online reputation, responding to reviews and addressing any negative feedback promptly and professionally.

In conclusion

By implementing these 75 ideas you can expand your Mary Kay customer base and thrive in 2023. Remember, success in this industry is all about connecting with your customers and showcasing the value of your products. Good luck!

Use the chat icon in the lower right to connet with a representative from Tell Me Your Goal if you’d like to get started on any of the services mentioned in the article or would like to schedule a 1 on 1 consultation.