Everything You Need to Know About Content Pillars and Examples of How to Utilize Them

Uncover the components of successful content pillars and gain a deeper understanding of how to create and use them with helpful examples.


Everything You Need to Know About Content Pillars and Examples of How to Utilize Them

Are you looking for fresh ideas on how to utilize content pillars? Look no further! In this blog post, we will provide a few examples of content pillars that could be utilized to bolster your business’s online presence.

Content pillars can help you increase engagement with your target audience, stay organized when creating content, and build an effective content strategy. Content pillars are essentially topics, ideas or objectives that can be used as the foundation of your digital assets. They should complement each other, form a complete picture and help you reach your goal faster, while also making your digital assets more useful to users.

Your content pillar structure should revolve around the core message and topics relevant to your business - think long-term objectives, products/services you offer and value you provide to your customers. For instance, if you run a retail store there are certain topics that are essential for all buyers: sales offers, product descriptions, delivery policies etc.

Here are a few content pillar examples:

  1. Product / Services - This content pillar focuses on what you offer and how it can benefit customers. It should present the main features of each service/product in detail and explain why people may need it in their life or work process.

  2. News & Events - Keeping up with news related to industry trends is an important part of staying competitive in today’s marketplace. You can use this pillar to discuss news related to new services or products offered by the company, awards won or any events attended by company representatives etc., as well as link out to external resources on topics related to the industry or customer interests.

  3. Support & Resources - This pillar offers useful information about customer support including contact information such as phone numbers and email addresses as well as live chat support links; other resources such as FAQs (frequently asked questions), tutorials or guides; and safety net tools such as return policy information or helpful warranties etc., so customers can feel comfortable using your services/products with minimal fuss.

  4. Brand Story & Culture – Use this pillar to showcase the “human side” behind your brand's mission statement by sharing stories about its founding members and journey so far; discussing its purpose; highlighting employees' success stories; providing insights into how decisions within the company were made; discussing future plans etc.. The aim here is not only to make sure people can relate easily with the brand but also build trust which is essential for any successful business-customer relationship.

  5. Customer Reviews & Testimonials - Getting feedback from customers is important for any business since it helps them understand what works best for their target audience and what areas still need improvement (from user experience standpoint). You can easily make use of this content pillar by showcasing customer reviews/testimonials left on website/social media together with response from company representatives acknowledging appreciation towards customers who gave them their valuable time — consequently creating a healthy cycle where users feel heard and companies show gratitude through tangible incentives such newsletters subscription discounts or special offers exclusive only for them etc..

By adhering strictly to these 5 example content pillars discussed above — Product/Services, News & Events , Support & Resources , Brand Story & culture , Customer Review & Feedback —you will be able to ensure that all messages published surrounding your brand are aligned with one another thus increasing overall credibility when dealing with potential customers.

Professional digital marketers can help businesses to maximize the potential of their content pillars by understanding the best way to use keywords, optimize landing pages, execute campaigns and utilize analytics. With an experienced team of professionals, businesses can gain insights into their target customers’ needs and expectations, and create content that meets their specific requirements.

Furthermore, professional marketers will be able to help businesses track user engagement, conversions and other useful metrics in order to measure the performance of the content pillar strategy. This will allow companies to identify areas where they have succeeded or failed, allowing them to revise their content pillar accordingly for future campaigns.

If you want to brainstorm ideas or get some specific content pillar examples for your business reach out via chat on our website.  We are always happy to help give you some ideas and pointers!