When it comes to ranking in Google search engine results, website speed is a key factor. But why exactly does website speed matter? Here are five reasons why website speed matters when it comes to page rank:
Increased User Engagement
A slow loading website can cause visitors to click away before your content even loads, resulting in a high bounce rate and decreased user engagement. On the other hand, a fast loading website helps keep users engaged and encourages them to explore your content further. This can help improve your page rank in the long run.
Better Performance on Mobile Devices
According to Google’s Mobile Friendly Test, websites that load quickly on mobile devices will have better performance in search rankings than slower loading sites. This is especially important for businesses targeting mobile audiences as more people now access the internet from their smartphones and tablets than from desktop computers.
Improved Conversion Rates
Pages with longer loading times lead to fewer conversions as visitors are less likely to stay on your site and find what they’re looking for if it takes too long for the pages to load. In contrast, fast loading pages give visitors a great user experience and encourage them to convert or subscribe more often.
Enhanced Search Engine Optimization (SEO)
SEO is an important factor when it comes to achieving higher rankings in search engine results, but without fast loading speeds you may never get there. That’s because search engines consider page speed when calculating which pages should appear at the top of the SERPs (Search Engine Results Pages).
Improved Brand Reputation
Last but not least, if your website takes too long to load customers may think twice before returning or trusting you with their business again in the future—which could hurt your overall brand reputation over time. That’s why keeping your site up-to-date with faster servers and optimized code is important for maintaining a positive image online.
When it comes to website ranking, faster is better! Focus on speed and you not only reduce page load time—bonus points for keeping people impatiently waiting in their seats—but also improve SEO optimization efforts. Plus, a blazing fast experience across devices & browsers means more visibility…on Google searches that is!