Learn What it Takes to Build Your Website

Where will your customers make their purchase online? If you're like most small businesses, it's through a website.

Very few companies are able to sustain their business by selling exclusively through sites like Etsy, Pinterest, or Facebook. If you host a store on one of those sites, your customers could get distracted and purchase from a competitor that's just one click away. You don't want that. You want your customers focused on your products and services. Think of those other sites as ways that customers can "discover" your brand; they're great for drawing in new customers, but terrible for holding a customer's attention for very long. 

Your website should be your central hub where all of your other Digital Marketing efforts drive back to.

This is what your strategy should look like:

This is a typical hub and spoke model for your website.

This is a typical hub and spoke model for your website.

That red box is organic traffic. You can increase organic traffic by making sure that your website is optimized for search engines. This is what's referred to as Search Engine Optimization (SEO). You can learn more about it on the SEO Resources page.

But for now, you just need to keep in mind that everything you do should drive back to your website. So it's clearly very important to have a website before you do anything.

If you already have a website, great. But you'll still want to read this to make sure your current website has all the components of a great website. If you don't have a website, you'll need to either build one yourself or hire someone to do it. If you need help finding a web developer, contact me.

Here are the things your website should absolutely have:

  1. You need a good domain name. You can't launch your new site without one.
    • It should be descriptive of what you do or sell.
    • It should be easy to spell
    • It should be easy to remember
    • Keep it short; try not to make it more than 15 characters
    • Avoid dashes: the-best-website-ever.com
    • Don't worry about having a .COM domain. There are plenty of other extensions out there such as .NYC, .ORG, .NET, or .CO. 
  2. Your website should be responsive. That means that it looks great on any device that your customers are using whether it's an iPhone, a tablet, or a desktop. This is very important especially since Google just made it very clear that they will not rank your website as high if it's not responsive or at least mobile-friendly. 

    Morgan Stanley and ComScore's recent report explains that there are now more mobile users than desktop users. On April 21, 2015 Google started placing mobile-friendly websites in front of those that are not. Find out if your site is mobile-friendly here

    So it's clear your customers are using smartphones to find businesses like yours. Your business needs to be online so your customers can find you and you need to actively engage your online customers on a daily basis. 
  3. Your website should built using a Content Management System (CMS) such as SquareSpace (that's what this website is built in), WordPress, or Wix. After your developer finishes building your website, you'll want to update it regularly. And CMS's allow you to do that easily without any coding experience.
  4. Your website should be optimized for Search Engines. We'll cover this in Step 2. This means that your website is easy for customers to find you on Google, Yahoo, Bing, and other search engines. 

Get a FREE Digital Marketing Toolkit

You'll get 10 powerful tools to help grow your business.

  • Backlink Organizer
  • Web Property Organizer
  • Organic Traffic Calculator
  • Google Traffic Estimator
  • SEO Checklist
  • SEO Guide (20 pages)
  • Social Media Calendar
  • Social Media Content Idea List
  • Reviews Template
  • Keywords and Meta Data Organizer
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