Top 6 Free Ways to Increase Website Traffic

SEO professionals use these free ways to increase traffic to websites.

After consulting for businesses for many years, I've finally taken the time to write down the best ways to get more free traffic to any site. These are things I do for my clients right from the beginning. They are the most essential things any website owner can do.

Make it Mobile Friendly

Time required: 5 minutes

Google now ranks websites that are mobile friendly higher than those that are not because it’s a better experience for the visitor. Think about it. Have you ever visited a website that's NOT mobile friendly on your mobile phone? How frustrated were you when you couldn't navigate or even read the text. Most visitors leave your website within three seconds after 

69% of people search for products with their mobile phones, according to a L2 report.

There’s a fast and easy way to find out if your website is mobile friendly.

Get on Google Maps

Time Required: 5 minutes

Adding your business to Google Maps is absolutely essential if you have a physical business. When people search for your business, you want your contact information to show up right at the top.

This is great for traffic and for customers who are just looking for quick information about your business such as business hours or directions. It's fast, easy, and simple.

Learn more about claiming your business on Google Maps.

Get on Apple Maps

Time Required: 5 minutes

Most business owners don’t know about this easy way to add their business to Apple Maps or that Apple even offers this service. Adding your business here will increase your chances of being found on mobile and desktop devices.

Claim Your Business on Apple Maps: https://mapsconnect.apple.com.

Claim Your Business on Yelp

Time Required: 5 minutes

Yelp consistently ranks on the first page of Google. If your business is not on Yelp, you’re missing out on a huge chunk of traffic. Some of the most common searches on Google include the word “Best. For example, “Best restaurants in NYC” or “Best Doctor’s Office in Greenpoint”. This is where Yelp really shines. Yelp automatically compiles the top businesses in these categories and Google puts links to them on the first page! If your business has good reviews, it will show up on the first page of Google via Yelp, only one click away.

Learn how to Claim Your Business on Yelp.

Post to Social Media

Time Required: 5 minutes

There are hundreds of social media sites out there. You don’t need to be on every one of them. You just need to determine which one or two your customers spend their time on. For example, are patients really expecting your doctor’s office to be on Snap Chat or Pinterest? Probably not. However, they’re certainly going to expect to find you on Facebook or maybe even Instagram. On the other hand, a trend tea shop in Brooklyn should definitely considering having a Snap account because where their customers spend time and expect to discover new brands. You don’t need a big strategic plan to post to social media.

Read more about ideas and ways to automate your social media strategy.

Show Up Higher on Google

Time Required: 35 minutes

There’s a really easy way to get a lot more traffic. Most businesses don’t take the time to make these simple changes. Title Tags, Meta Description, and H1 Tags play a very large role in Google’s decision to rank you on the first page or not. Luckily, there’s a free way to find out what’s holding your site back.

Take 45 seconds and run a free audit to find out what’s preventing your website from ranking on the first page of Google.

Free SEO Audit Tool

See how optimized a specific web page, landing page, or blog post is for an exact keyword or phrase