How to Get More Mary Kay Customers - 61 Ideas

Not everyone who works for Mary Kay is a natural salesperson. But everyone has the potential to get decent leads and make good sales. Even the shyest of people can make Mary Kay work for them, it`s just a case of finding out what suits you.


In this blog post, I'm going to showcase 61 ways to get more Mary Kay customers by using outbound marketing channels that you may not have thought of yet. Outbound marketing just means you are responsible for making the initial contact--not the customer. It's up to you to determine when and where you engage with your prospects. And that's where the real power of outbound marketing comes into play.

So, without further ado, here are 61 ways to get new Mary Kay customers…

  • Bridal fairs

  • County fairs

  • Craft bazars

  • Mall events

  • Job fairs

  • School fairs

  • Church fairs

  • Special offers or prize draws

  • Wear your Mary Kay pin everywhere you go

  • Use a Mary Kay sticker on your car

  • Use fishbowls

  • Tack a few cards on bulletin boards in cafes, newsagents, grocery stores, etc.

  • Mary Kay classes

  • Giving a great service and getting referrals

  • Talk to people

  • Goodie bags

  • Birthday parties

  • Birthday clubs

  • Discounts to people who bring a friend

  • Wearing Mary Kay hats and shirts

  • Giving Mary Kay hats and shirts to your family to use

  • Wearing the product

  • Earn the use of a Mary Kay car

  • Have a Mary Kay website and make sure that the SEO (search engine optimisation) us up-to-date

  • Use social media like Facebook and Twitter to engage with potential customers

  • Warm chatter

  • Networking with other direct sell companies

  • Send a catalogue to people who you no longer see

  • Ask your hairdresser to show your cards

  • Leave a catalogue in the lunch room, doctors and dentist office

  • Have an open house

  • Include a flyer or business card with your bill payments

  • Ask friends to have a show

  • Speak to local cheer-leading squad coaches

  • Have an office brunch or party

  • Host a show before or during a PTA meeting

  • Advertise on your voicemail

  • Encourage current customers to regularly hold shows

  • Build a portfolio of before and after photos

  • Skincare surveys

  • Offer products as donations or prizes

  • Network at motivational seminars

  • Visit health spas regularly

  • Leave brochures in bridal shops

  • Offer make-overs to local business people – maybe through management as a reward

  • Offer make-overs to local hotel staff

  • Join your local Chamber of Commerce

  • Fragrance surveys

  • Take a Satin Hands recipe to every potluck

  • Call past hostesses and ask for referrals – with an incentive

  • Follow through on every lead you get

  • Hold a web class online

  • Random mailings from the phone book

  • The 3ft rule – hand out your business card to anyone within 3ft of you

  • A joint open house with other in home businesses

  • Speak to your local Girl Scouts

  • Offer pampering sessions in local hospitals

  • Pampering sessions for new mums

  • Offer gift services

  • Offer `learn to put on make-up` sessions for teens

  • Lipstick surveys

These are just a few ways that you can out there and visible as a Mary Key seller. But there are an infinite number of techniques for getting more Mary Kay leads. By following some of these and coming up with your own ideas you will see the number of leads coming in rise dramatically.

Of course, along with all of these outbound strategies, I highly recommend that you also compliment it with a strong inbound marketing strategy. Inbound marketing is the opposite of outbound marketing. Inbound means that your prospects are finding you. Typically this means it's through organic search results in Google. When a prospect is searching for makeup on Google, are you showing up on the first page in your city? You can find out here for free.

If you need help building your website or with your inbound marketing strategies, contact me.


Steven Matt

Tell Me Your Goal - SEO Agency, 28 Box Street, Brooklyn, NY, 11218, United States

I am the Director of Digital Marketing at one of the world’s financial institutions. I teach Digital Marketing courses to small businesses on behalf of the NYC government and General Assembly in NYC. I am a graduate of Pratt Institute in Brooklyn with a Bachelors degree in Communications Design. I have a Masters degree in Management and Technology from New York University. In my spare time, I organize volunteer glass cleanups in NYC parks and I make jewelry out of the broken glass that I and the volunteers collect. I sell the designs at an artisan market in Brooklyn.