Sweden Lets Random Citizens Take Control of Twitter Account

Screenshot of the CuratorsofSweden.com homepage showing the current curator of the @Sweden Twitter account, Suzan Hourieh Lindberg.

Screenshot of the CuratorsofSweden.com homepage showing the current curator of the @Sweden Twitter account, Suzan Hourieh Lindberg.

In a world where trust and transparency are a rarity, Sweden is taking a bold and inspiring position on Twitter.

Each week, the Twitter account, @sweden, is handed over to a new Swedish citizen. The Curators of Sweden is a social media concept started by the Svenska Institute and VisitSweden. The goal, according to VisitSweden:

For seven days, she or he tweets about life in Sweden, love or work, sharing opinions and ideas along the way. Then, someone else does the same โ€“ but differently.

It's a really amazing concept placing an immense amount of trust and responsibility in their own citizens. And you can imagine the diverse range of content that has come out of the different people. Here are some examples:

@sweden Jan. 29, 2016, 3:09 p.m.

I'm in a stat where I really need coffee but if I drink one more cup I'll start shaking. ๐Ÿ˜‚ Coffee, it is! โ˜•๏ธ#DoYouKnowWhatIMean

@sweden Jan. 29, 2016, 11:53 a.m.

@helptohelpse That you help young people get educated so they can take care of themselves and their families. โค๏ธ @tdavidsson #MoreThanMoney

@sweden Jan. 27, 2016, 1:46 p.m.

Two (perhaps 3 ๐Ÿ˜‰) of Swedens most beloved and awesome people: Amelia Adamo and Mats Sundin. + moi!#Imaginebybnhttps://t.co/thAPA6E3fO

@sweden Jan. 26, 2016, 5:21 p.m.

Haters be hatin'? Or something like that. Just needed to clear the air from a**holes. ๐Ÿ˜‚https://t.co/pC9M6MOyWC

Read more about on VisitSweden's website dedicated to promoting the campaign, CuratorsofSweden.com.

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