Things to Consider When Using Hashtags

Susan Boyle's hashtag blunder on social media was embarrassing because it was so widely visible.

Susan Boyle's hashtag blunder on social media was embarrassing because it was so widely visible.

Hashtags are very powerful. They're a great way to increase your followers on Instagram and Twitter. Here are some things you should consider when using hashtags.

  1. Just like choosing a baby name, consider the combination of words. In the picture above, Susan Boyle didn't. As a result, her hashtag can be interpreted as something entirely unintended :(
  2. Keep is short and simple. One of the goals of a hashtag is that it's easy to remember. It's like a domain name or Email address in that way. If you can't remember it or it sounds like it could be interpreted in different ways, then you're doing it wrong.
  3. Keep your ratio of words to hashtags heavier on the words side. Don't spam your posts with more hashtags than words. Here's an example of what not to do. Notice how there are way more hashtags than words in the post; this is not cool with Twitter or Instagram users:
    1. Hey, I'm having an album party! #susanboylealbumparty #albumparty #music #party #britainsgottalent #hugesuccess #iluv2sing #famous #celebrity #bestpartyever #funtimes #icantthinkofanymoreannoyinghashtags #imdone
  4. Don't hashtag everything. #not #every #word #needs #hashtag #because #its #super #annoying #just #please #dont #do #it #!

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Steven Matt

Tell Me Your Goal - SEO Agency, 28 Box Street, Brooklyn, NY, 11218, United States

I am the Director of Digital Marketing at one of the world’s financial institutions. I teach Digital Marketing courses to small businesses on behalf of the NYC government and General Assembly in NYC. I am a graduate of Pratt Institute in Brooklyn with a Bachelors degree in Communications Design. I have a Masters degree in Management and Technology from New York University. In my spare time, I organize volunteer glass cleanups in NYC parks and I make jewelry out of the broken glass that I and the volunteers collect. I sell the designs at an artisan market in Brooklyn.