Keyword Placement on Your Website to Maximize SEO

It is a common misconception that keywords are the, erm, ‘key’ to SEO.

Whilst they are important to the extent that they help to inform the search engines what your page is actually about, that is about as far as it goes.

It is important, however, to make sure that the SEO keywords which you do use are used correctly and in the right place – if not, those search engines can get annoyed and send back down the list of results.

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Search engine algorithms have come a long way in the last few years and are continuously being updated. Once upon a time, sprinkling your website with keywords was the best way to appear near the top of the search engine rankings. These days, the algorithms have been refined and there are many other factors that are taken into consideration by the search engines such as Google. So whilst keywords are not as important as before, they are still worth adding in – in the right place.

A few strategically placed SEO keywords are much more effective than many un-strategically placed ones, so where should you be concentrating?

Where to put keywords

The main places where keywords should be added are in mainly the SEO tags:

  • In the URL if possible
  • Title tag
  • SEO metadata
  • H1 tag
  • Body content
  • Image ALT tag

The URL is the address of the page. By including SEO keywords in the URL it is not only good for your website visitors, but also for your SEO.

The page titles and H1 tags are the best way to advertise what is on your website page, and the search engines understand this. They therefore give more importance to the words which are used as page titles, headers and sub-headers.

SEO metadata is the text which appears when you search on Google. It is vital that this data gives ‘searchers’ accurate information about what they will find if they follow your link. By misleading searchers, you will not only frustrate people, it will make your website in-effective and the search engines can send you plummeting down the results lists.

Adding SEO keywords into your body content is another great way of getting them onto your web page, but it is important to make them as natural sounding as possible. The over stuffing of keywords or unnatural sounding text can have the opposite effect on your SEO as your website will be seen as spam. This may be difficult at first but it does get easier with practice.

It is always a good idea to include images on your web page, apart from anything else to break up the content and make it easier to read. You can add an image tag (the words which appear when you hover over the image) including your keywords for an extra bonus.

Knowing your SEO keywords and the best places to put them is essential for good SEO and the best results possible in the search engines. So make sure that you do the research to get the right words, and then place them in the right spot and you will see your website growing in success.

How to Pick an SEO Friendly Content Management System

Being able to be found easily through online searches is vital for the success of any business online, so having an SEO friendly CMS (content management system) is extremely important. It is wise, that businesses consider SEO when they are setting out and designing their website, so that you can get it right from the outset.

There are many CMS`s to choose from in the online world, each one with their own strengths and weaknesses, so, knowing that you want an SEO friendly content management system how can you choose the right one for you?

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No coding needed

Most Content Management Systems today don't require any knowledge of coding.

CMS Platforms

There are many good CMS platforms to choose from, including SquareSpace, WordPress, or Wix. Or maybe you have an eCommerce business, which you would be able to benefit from Shopify or Magenta. Depending on your specific needs, there is a CMS platform for you.

When you are considering which CMS platform to use, there are a number of factors that you should be thinking about with regards to SEO:

  • Control of your text – Meta information – title tags, meta descriptions, meta keywords,
  • Navigation text and a site map
  • Good URLs – which are easy to remember with no extensions
  • Image ALT tags, link title tags and breadcrumbs
  • Good, quick and easy social media integration through social signals, the publishing of blog posts or other articles and integrated social media feeds
  • Website optimization – site searches, duplicate content control, page loading speed, rich schemata data, compression and XML sitemaps are all useful in improving your rankings on search engines such as Google.
  • Website access control, such as 301 redirect programming, indexing or following commands, updated copyright, broken links check tools.
  • Being mobile responsive for ease of use on all devices from smartphones to PCs.
  • A good focus on the customer experience
  • Analytical data – such as information about your website`s traffic, how customers are using your site and if their visit was successful for both you and them.

A CMS platform in an ideal world will have all of these functions and work well for your business on an individual basis. You are unlikely to find a platform however, that ticks every box and that is why it is good to do your research first.

Popular CMS Platforms

There are many CMS platforms out there, but here are some of the most popular:

  • SquareSpace – All inclusive CMS that doesn’t require monthly plug-in updates. Has available many beautifully designed templates that you can adapt without any coding knowledge. It’s very easy to use.
  • ModX – Works on an HTML basis, meaning that you have full control over the output of your site, meaning that SEO can be a lot easier. There are no plug-ins or theme alterations needed, but can be a bit difficult to learn at the beginning.
  • WordPress – Probably the world`s most popular CMS platform. It is easy to use and has a huge amount of plug-is which can improve your SEO. WordPress`s Yoast SEO plug-in is a great help for the SEO of your website.
  • Drupal – Also uses a plethora of plugins which can boost your SEO. Your Drupal site can perform well on its own but can be massively improved using plug-ins.

Choosing the right CMS platform for your business’s website is essential for the success of your business, and especially in improving the likelihood of you being found. So make sure that you do your research to choose the platform which is best for you.

10 Questions to Ask When Hiring an SEO Consultant

For most businesses, their website is of significant importance, not only for selling directly, but also to show off products, boost your branding and as a general point of contact for customers and potential customers. So it is essential that your website can be found easily – even by people who didntt even know that they were looking for you in particular!

The best way for businesses to be found online is through ranking up near to the top of search engine (such as Google, or Bing) listings. And the best way to get your website up near to the top of the list is through SEO – search engine optimization.

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In-Person Meetings are Key

You should be able to meet with your SEO Consultant in-person and define goals, strategies, and tactics before entering into an agreement.

Hiring for SEO

There is a lot that a business or individual can do to help their website in terms of SEO – writing regular, interesting or useful blogs, for example. But there are some things that are better left to the experts.

For those who are looking to create, re-vamp, or are just looking for help to get their website somewhere near the top of search results, a good suggestion might be to hire an SEO consultant. Before hiring an SEO firm, you should have an idea about how you want your website to look and work and any issues that you already know that you have with SEO.

In terms of when to hire an SEO professional, it is best at the beginning stages, so that you and they can get everything set up properly without the need to go back and change things all of the time.

When you are thinking about hiring an SEO firm, there are some important questions that you need answered. Here are 10 of them:

  1. Will the SEO agency provide a list of references and current clients? These can help you to understand how well the consultant works both technically and in relation to their customers. This is a good indicator that they can actually do what they say they can do.
  2. Will the SEO agency stick to search engine's webmaster guidelines? It is vital that they do for both effective SEO and to avoid the risks of penalties and fines.
  3. How will the SEO agency improve your website? They should be able to concisely discuss the methods and processes which they will use for search engine optimization success.
  4. Will they help improve local searches? Local searches are also very important especially for smaller business who rely on local trade, so it is vital that the SEO consultant is experienced in improving local search.
  5. Will the SEO agency guarantee top spot on the search engines? This is a somewhat trick question, as if they answer `yes’, you know that you can`t trust them. No-one can ever guarantee top spot. Never.
  6. How will the SEO agency measure success? It is important that you know how your SEO consultant will be measuring success, to ensure that it will work for you and your business.
  7. How will the SEO agency share the changes that they make? An SEO consultant will be likely to make a number of changes to your website – in pages, titles, pictures, content, or even adding content etc. If you want to be made aware of the changes that they will be making, you need to make sure that they are aware of this.
  8. How will the SEO agency communicate and when? You need to know what to expect in terms of how and how often they will communicate with you.
  9. How are payments and terms structured? It is vital that you understand how, when and how much your payments are, as well as be clear about what the terms are.
  10. What happens at the end? When your contract is over, you need to make sure that all of the content is owned by you – as well as be sure that they won`t remove anything before they go.

Finding the right SEO consultant is important for businesses to be able to get the right results. With this checklist, you will start to be able to find the consultant who can make it happen for you – the way that you want it to.

SEO and Website Optimization Audit Tool

For companies who use their websites for part or all of their business, SEO is of vital importance. If it is difficult to find you, it is unlikely that you will get much traffic, and the key to being found is through SEO.

SEO or search engine optimization is a method of getting your website seen by search engines such as Google and listed when people search under certain key words. Research shows that 'searchers' almost always only go to the results on the first page, and being near or at the top of the results makes a massive difference in the number of people who will visit your site. So by making your website SEO friendly, you are greatly improving your chances of being found by the search engines, and consequently your potential customers.

SEO Checker

An SEO checker is the perfect tool to help you to ensure that your website is optimized for search. It can tell you the good and bad aspects of your website, enabling you to then go and make the changes that you need to be able to appear higher up on the search results list.

You can scan your own website for free.

You can scan your own website for free.

The SEO analysis report will give you a breakdown of all of the SEO issues that are present on your website, so that you can work through them and successfully optimise your website.

The different search engines have slightly different algorithms which are used to be able to decide which website should come to the top of the list. In general, however, Google leads the way in developing these algorithms. Those who work regularly with SEO should be up to date on the ever-changing world of algorithms, but it is impossible for everyone to know all the ins and outs of the present SEO guidelines.

The SEO checker is kept fully up to date to incorporate all of the most recent changes to be able to give you the most accurate advice about your website`s SEO 'friendliness', giving you only the instructions of what you need to do to improve it.

SEO Basics

The world of SEO has always been based around keywords – sprinkling your website with the words that people are likely to be using to search. This, however, resulted in a lot of websites stuffing their pages full of keywords, making no real sense, and not really being very useful to searchers.

Google and other search engines have the ultimate goal of helping their searchers find the information that they want, as quickly as possible, and are always working towards this goal – quickly out-lawing this type of 'keyword stuffing'.

Some basic SEO guidelines for 2017 include:

  • Ensure that your website is 'responsive' - or ready to be used on mobile devices
  • Be able to be found with voice search
  • Update your website regularly with blogs and other content
  • Link your website with your social media efforts
  • Make sure that you use your keywords in the right places – titles, H1, meta descriptions etc.

The concept of SEO is a simple one but it can start to get a little complicated as you start to go deeper. An SEO checker is a great way to analyse your website, giving you the chance to improve your SEO and ultimately help you to be found more easily.

61 Ways to Get New Mary Kay Customers

Not everyone who works for Mary Kay is a natural salesperson. But everyone has the potential to get decent leads and make good sales. Even the shyest of people can make Mary Kay work for them, it`s just a case of finding out what suits you.

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In this blog post, I'm going to showcase 61 ways to get more Mary Kay customers by using outbound marketing channels that you may not have thought of yet. Outbound marketing just means you are responsible for making the initial contact--not the customer. It's up to you to determine when and where you engage with your prospects. And that's where the real power of outbound marketing comes into play.

So, without further ado, here are 61 ways to get new Mary Kay customers…

  • Bridal fairs

  • County fairs

  • Craft bazars

  • Mall events

  • Job fairs

  • School fairs

  • Church fairs

  • Special offers or prize draws

  • Wear your Mary Kay pin everywhere you go

  • Use a Mary Kay sticker on your car

  • Use fishbowls

  • Tack a few cards on bulletin boards in cafes, newsagents, grocery stores, etc.

  • Mary Kay classes

  • Giving a great service and getting referrals

  • Talk to people

  • Goodie bags

  • Birthday parties

  • Birthday clubs

  • Discounts to people who bring a friend

  • Wearing Mary Kay hats and shirts

  • Giving Mary Kay hats and shirts to your family to use

  • Wearing the product

  • Earn the use of a Mary Kay car

  • Have a Mary Kay website and make sure that the SEO (search engine optimisation) us up-to-date

  • Use social media like Facebook and Twitter to engage with potential customers

  • Warm chatter

  • Networking with other direct sell companies

  • Send a catalogue to people who you no longer see

  • Ask your hairdresser to show your cards

  • Leave a catalogue in the lunch room, doctors and dentist office

  • Have an open house

  • Include a flyer or business card with your bill payments

  • Ask friends to have a show

  • Speak to local cheer-leading squad coaches

  • Have an office brunch or party

  • Host a show before or during a PTA meeting

  • Advertise on your voicemail

  • Encourage current customers to regularly hold shows

  • Build a portfolio of before and after photos

  • Skincare surveys

  • Offer products as donations or prizes

  • Network at motivational seminars

  • Visit health spas regularly

  • Leave brochures in bridal shops

  • Offer make-overs to local business people – maybe through management as a reward

  • Offer make-overs to local hotel staff

  • Join your local Chamber of Commerce

  • Fragrance surveys

  • Take a Satin Hands recipe to every potluck

  • Call past hostesses and ask for referrals – with an incentive

  • Follow through on every lead you get

  • Hold a web class online

  • Random mailings from the phone book

  • The 3ft rule – hand out your business card to anyone within 3ft of you

  • A joint open house with other in home businesses

  • Speak to your local Girl Scouts

  • Offer pampering sessions in local hospitals

  • Pampering sessions for new mums

  • Offer gift services

  • Offer `learn to put on make-up` sessions for teens

  • Lipstick surveys

These are just a few ways that you can out there and visible as a Mary Key seller. But there are an infinite number of techniques for getting more Mary Kay leads. By following some of these and coming up with your own ideas you will see the number of leads coming in rise dramatically.

Of course, along with all of these outbound strategies, I highly recommend that you also compliment it with a strong inbound marketing strategy. Inbound marketing is the opposite of outbound marketing. Inbound means that your prospects are finding you. Typically this means it's through organic search results in Google. When a prospect is searching for makeup on Google, are you showing up on the first page in your city? You can find out here for free.

If you need help building your website or with your inbound marketing strategies, contact me.

 

Who Designed that Purple and Turquoise Cup from the 90s?

You know the cup I'm talking about. The iconic 90s cup with the purple and turquoise pattern.

Well, have you ever really considered the design? Who designed it? What was the inspiration? Is the person still around? And is she still producing amazing works of art like the jazz cup?

The cup has become part of pop culture. There are boxers using the design. And Instagram accounts that feature the design as their profile picture.

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Jazz Boxers

Available at PSDUnderwear.com

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@fuckjerrry

11.4 million followers on Instagram.

Some designers started asking this question and they quickly realized that there wasn't much information. The Internet exploded recently with a virtual man-hunt to find the person that designed it. They found her. and the article, video, and pictures are everything you'd expect. Read the whole thing here.