SEO for Dentists

We're happy to help you too. We want to help your dentist office to rank on the first page when someone types into Google, "dentist office nyc". Dentists are one of the most highly competitive fields in SEO. We have done SEO for more than 20 dentists in NYC and they've all seen first page rankings for their desired keywords like "veneers upper east side", "teeth whitening soho", and "best dentist nyc".

Getting started with SEO for your dentist office

As a dentist, you don't have much time for marketing so I've outlined the top 6 free things you can do right now to optimize your dentist office's online presence in NYC. If you're the type of dentist that likes to do as much as you can yourself, start there.

Beyond the free things you can to enhance your dental office's online presence, there are very necessary updates to your website that we will need to make. Keep reading to learn what those are. By the way, if you need a website, we do that too. Just reach out and let us know what you need.

Onsite SEO for Dentists


Onsite SEO refers to all of the areas on your website that we can optimize for search engines. They're controlled by your Content Management System (CMS) and, most often, you can edit them yourself without hiring a website developer, which will save you time and money. Specifically, onsite SEO refers to the following key elements of your website:

  • Title Tags
  • H1 Tags
  • Meta Descriptions
  • Image Alt Tags
  • Page copy and keywords
  • Page load time

We start with a very thorough onsite analysis and determine exactly what needs to be fixed on your site. By the way, if you want to run a version of the test on your own site for free, you can do that here.

After we have the diagnosis of what's what's wrong with your site, we get to work. All of this takes less than 10 business days. After we implement the changes, it's on to the Offsite SEO work. Offsite SEO work requires a lot of work and it's not something that we recommend your dental office attempt.

Offsite SEO for Dentists

Offsite SEO is all about authority.

The more relevant websites that link to you, the higher your page authority will be. The key is relevancy.

You don't want a local furniture business linking to your website; you want linking to you! And even local dental bloggers and dental organizations in NYC. This tells Google that you're a trusted website (which you are!).

So how do we do it?

We employ talented writers that produce high quality articles and content. We then leverage our existing relationships with authors, editors, writers, and bloggers in the dental industry and pitch them our articles that contain a link to your website. Not all of them get published. But we keep at it until we get you enough backlinks.

The publishers get free content and your medical website gets a backlink. It's a win-win. And it's all copacetic by Google's standards. Pretty cool, huh?

So, if you want your dental office to rank on the first page of Google, why not have the agency that is trusted, has done this many times before, and is the highest rated SEO company in NYC (without the NYC prices).

Not quite ready to get started with us yet? Still shopping around? That's cool. Why not get a free Website Score while you're here. Takes 30 seconds to generate. Try it.

Free SEO Audit Tool

See how optimized a specific web page, landing page, or blog post is for an exact keyword or phrase

Steven Matt, Digital Marketing Instructor & SEO Expert. Former Vice President of Digital Marketing at JPMorgan Chase & Co.

Steven Matt, Digital Marketing Instructor & SEO Expert. Former Vice President of Digital Marketing at JPMorgan Chase & Co.