I'll give your website a free audit to show you what you can do to improve conversions and increase sales.
Think of this like a doctor's visit where you'll get a prescription at the end... but much more fun and exciting and instead of a prescription, you'll get a list of things you need to do to improve the health of your website.
I will spend 30 minutes with you to review your website, your ad campaigns, your social media strategy, and provide recommendations and methods to optimize your strategy and increase your ranking, results, and conversions.
This is a completely free service that I'm offering for one day only. The 12 tickets will go fast and I'm only in town for one day, so reserve now to secure your spot.
I will discuss different ways to leverage insight about social media channels to create and execute advertising campaigns on Twitter and LinkedIn. I will describe how to effectively target an audience using display advertising, as well as track the performance of a display campaign and demonstrate the role of retargeting campaigns within a marketing plan.
I will describe the role of social media in marketing, describe the core differences between the various social media channels and identify which ones are best for particular business objectives, and demonstrate how to apply the latest trends in influencer marketing.
I will show how to identify and rectify common design flaws across both desktop and mobile devices, and how to test, analyze and optimize different landing pages. We'll also learn how to identify key user experience design techniques to help increase conversions.
I will discuss how to create a compelling and straightforward narrative from disparate data and information, craft a presentation to satisfy the needs of a variety of different audiences, and confidently present information and ideas to both large and small groups.
I will describe how to apply foundational statistical concepts, and describe how these apply to quantitative marketing. We'll also learn how to communicate marketing data in a clear and concise way that is both visually appealing and simple to interpret as well as how to apply Excel techniques and shortcuts commonly used by marketing teams.
I will discuss the fundamental marketing analytics concepts and describe the role of marketing analytics and commonly used analytics tools and techniques. We'll learn how to apply the basics of Google Analytics, including important concepts such as goal tracking