Essential Digital Marketing Content
These are the books that I've read on Digital Marketing that I consider essential reading.
- Don't Make Me Think, Steve Krug. This book is insanely helpful. Krug has a way of making seemingly complex topics super simple and easy to understand. He's a User Experience designer and that's the focus of the book, but it's essential that every Digital Marketer understand and consider the topics in his book.
- Permission Marketing, Seth Godin. This is a classic. Godin lays out his theory of permission marketing and explains why Email is and will always be such a power marketing tool.
- YOUtility: Why Smart Marketing is About Help Not Hype, Jay Baer
- Epic Content Marketing, Joe Pulizzi
This is a collection of my favorite Digital Marketing videos. Some of them are very popular and have been shared millions of times, while the others a bit obscure.
These are the Digital Marketing websites that I have bookmarked in my browser. I use most of them daily.