Use these files to save time.

I created this page specifically for attendees of my Digital Marketing classes at General Assembly and NYC Business Solutions.

Digital Marketing Tools

  • Download (PDF)
  • Explain why SEO is more effective for conversions than Advertising, Social Media, or Email Marketing.
  • How to sign up for Google My Business, Apple Maps, and Yelp.

Digital Marketing Presentation

  • Download (PDF)
  • This presentation starts with SEO and describes several free ways to increase your online presence. It also discusses Social Media advertising, and ways to retain customers.

SEO & Ecommerce Presentation

  • Download (PDF)
  • This presentation was created exclusively for Small Business owners. It reveals the essential tools to use to make your business more discoverable online. After reading this presentation, you will be able to do the following:
    • Explain why SEO is more effective for conversions than Advertising, Social Media, or Email Marketing.
    • How to sign up for Google My Business, Apple Maps, and Yelp.
    • How to determine your conversion rate.
    • How to define a customer persona, empathy map, and voice and tone.
    • Know what to do to optimize your website for SEO.
    • How to start a keyword research exercise.
    • How to generate backlinks.
    • How to create a content strategy.

Templates

Content Worksheet Template

  • Download (XLS)
  • Use this template to organize your content for your blog posts and social media profiles.

SEO Template

  • Download (XLSX)
  • Use this template to organize your keywords, title tags, description tags, backlinks, and all of your web properties such as Facebook, Google for Business, Bing for Business, and your hosting company username and password.

Analytics Reporting Template

  • Download (PDF) | Download (INDD)
  • Use this template to organize your analytics for reports to your clients. This template shows you key insights you should include for Google for Business Page, Facebook, Yelp, your blog, and your website.

How-to Review Template

  • Download (PDF) | Download (INDD)
  • Use this template to create your own how-to guide to help customers write reviews for your business on Yelp and Google+.

Call me with any questions: 718-915-3911

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Steven Matt, Director of Digital Marketing

 

 

Free SEO Audit Tool

See how optimized a specific web page, landing page, or blog post is for an exact keyword or phrase