
<p>As an optometrist, your primary goal is to help your patients achieve and maintain optimal eye health. However, to ensure a steady flow of clients, you also need to focus on your online presence. With the increasing reliance on the internet for finding local businesses, local SEO for optometrists is more important than ever. This comprehensive guide will walk you through the essentials of local SEO and help you attract more patients to your eye care practice.</p>
<h2>1. Optimize Your Google My Business Profile</h2>
<p>Google My Business (GMB) is a powerful tool that can help your practice show up in local search results, Google Maps, and Google's Local Pack. To optimize your GMB profile:</p>
<ul>
  <li>Claim and verify your business listing.</li>
  <li>Ensure all information (name, address, phone number, website, and hours) is accurate and up-to-date.</li>
  <li>Add high-quality photos of your practice, staff, and products.</li>
  <li>Choose the most relevant categories for your business.</li>
  <li>Encourage patients to leave reviews and respond to them promptly.</li>
</ul>
<p>This video explains how to claim your business profile in google.</p>
<iframe width="560" height="315" src="https://www.youtube.com/embed/5DGih-I5WLY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

<p>Once you've claimed your business profile, you can work through the process of updating information.  This video will help you learn how to navigate and setup your business profile</p>
<iframe width="560" height="315" src="https://www.youtube.com/embed/-I8Uvz1UuMk?start=44" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
<h2>2. Focus on Local Keyword Research</h2>
<p>Targeting local keywords is essential for improving your practice's visibility in local search results. These keywords should include your city, neighborhood, or region, along with relevant terms related to optometry. Some examples include:</p>
<ul>
  <li>Optometrist in [city]</li>
  <li>Eye care clinic near [neighborhood]</li>
  <li>Eye doctor in [region]</li>
  <li>Eye exams in [city]</li>
</ul>
<p>Use keyword research tools like <a href="https://ahrefs.com/keywords-explorer" target="_blank">Ahrefs Keywords Explorer</a> or <a href="https://ads.google.com/home/tools/keyword-planner/" target="_blank">Google Keyword Planner</a> to find local keywords with high search volume and low competition.</p>
<h2>3. Optimize Your Website for Local Search</h2>
<p>Once you've identified your target keywords, it's time to optimize your website. Here are some tips for incorporating local SEO into your website:</p>
<ul>
  <li>Include your target keywords in title tags, meta descriptions, headers, and content.</li>
  <li>Embed a Google Map on your contact page with your practice's location.</li>
  <li>Add your practice's name, address, and phone number (NAP) in a consistent format on every page.</li>
  <li>Create location-specific landing pages for each of your services.</li>
  <li>Ensure your website is mobile-friendly and fast-loading.</li>
</ul>
<p>For more information on optimizing your website for local search, read our in-depth guide on <a href="https://www.tellmeyourgoal.com/blog/website-optimization-for-local-search/" target="_blank">website optimization for local search</a>.</p>
<h2>4. Leverage Local Citations and Directories</h2>
<p>Local citations are online mentions of your practice's NAP. They help search engines validate your businessinformation and increase your local visibility. To leverage local citations:</p>

<ul>
  <li>Submit your practice's information to reputable online directories, such as Yelp, Yellow Pages, and Bing Places.</li>
  <li>Ensure your NAP is consistent across all citations.</li>
  <li>Claim and complete your profile on healthcare-specific directories, like Healthgrades and Zocdoc.</li>
  <li>Consider local directories and business associations specific to your city or region.</li>
</ul>
<p>Watch the following video to learn more about the importance of local citations for SEO.</p>
<iframe width="560" height="315" src="https://www.youtube.com/embed/mikrh6nuC4E" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
<h2>5. Create Engaging, Locally-Focused Content</h2>
<p>High-quality, locally-focused content can help you attract more patients and improve your local SEO. Consider these ideas for your blog or website:</p>
<ul>
  <li>Share information about local events or sponsorships involving your practice.</li>
  <li>Write articles on eye care tips specific to your region (e.g., dealing with seasonal allergies in [city]).</li>
  <li>Highlight patient success stories from your community.</li>
  <li>Offer insights into local trends in eye care and how your practice is addressing them.</li>
</ul>
<p>Remember to include your target local keywords within the content, but avoid keyword stuffing. Focus on providing value to your readers while maintaining a natural writing style.</p>
<h2>6. Encourage and Manage Online Reviews</h2>
<p>Positive online reviews not only help build trust with potential patients but also improve your local search rankings. To encourage more reviews:</p>
<ul>
  <li>Ask satisfied patients for reviews, either in person or through email.</li>
  <li>Provide clear instructions on how to leave a review on platforms like Google and Yelp.</li>
  <li>Display positive reviews on your website and social media profiles.</li>
</ul>
<p>Don't forget to respond to both positive and negative reviews in a timely and professional manner. This shows your commitment to patient satisfaction and helps build trust with potential clients.</p>
<h2>7. Utilize Social Media to Engage with Your Local Community</h2>
<p>Social media platforms, like Facebook, Instagram, and Twitter, offer a great opportunity to connect with your local community and boost your local SEO. Some tips for utilizing social media include:</p>
<ul>
  <li>Share updates about your practice, events, and promotions.</li>
  <li>Post educational content related to eye care and vision health.</li>
  <li>Engage with your audience by responding to comments and messages.</li>
  <li>Use location-specific hashtags and geotags to increase your local visibility.</li>
</ul>
<p>For more tips on using social media for your eye care practice, check out our blog post on <a href="https://www.tellmeyourgoal.com/blog/social-media-for-optometrists/" target="_blank">social media strategies for optometrists</a>.</p>
<h2>Conclusion</h2>
<p>Local SEO for optometrists is a powerful way to attract more patients and grow your practice. By optimizing your Google My Business profile, targeting local keywords, and focusing on locally-relevant content, you can improve your online visibility and establish your practice as the go-to eye care provider in your area. Stay up-to-date with the latest SEO trends and best practices to maintain a strong online presence and continue driving traffic to your eye care practice.</p>
    

Boost your practice's visibility with local SEO for optometrists. Learn GMB optimization, local keywords, and engaging content strategies.

Local SEO For Optometrists | SEO Guide for Eye Care Practices

<h1>5 Reasons Why Website Speed Matters for Google Page Rank</h1>

    <p>When it comes to ranking in Google search engine results, website speed is a key factor. But why exactly does website speed matter? Here are five reasons why website speed matters when it comes to page rank:</p>
    
    <h2>Increased User Engagement</h2>
    
    <p>A slow loading website can cause visitors to click away before your content even loads, resulting in a high bounce rate and decreased user engagement. On the other hand, a fast loading website helps keep users engaged and encourages them to explore your content further. This can help improve your page rank in the long run.</p>
    
    <h2>Better Performance on Mobile Devices</h2>
    
    <p>According to Google&rsquo;s Mobile Friendly Test, websites that load quickly on mobile devices will have better performance in search rankings than slower loading sites. This is especially important for businesses targeting mobile audiences as more people now access the internet from their smartphones and tablets than from desktop computers.</p>
    
    <h2>Improved Conversion Rates</h2>
    
    <p>Pages with longer loading times lead to fewer conversions as visitors are less likely to stay on your site and find what they&rsquo;re looking for if it takes too long for the pages to load. In contrast, fast loading pages give visitors a great user experience and encourage them to convert or subscribe more often.</p>
    
    <h2>Enhanced Search Engine Optimization (SEO)</h2>
    
    <p>SEO is an important factor when it comes to achieving higher rankings in search engine results, but without fast loading speeds you may never get there. That&rsquo;s because search engines consider page speed when calculating which pages should appear at the top of the SERPs (Search Engine Results Pages).</p>
    
    <h2>Improved Brand Reputation</h2>
    
    <p>Last but not least, if your website takes too long to load customers may think twice before returning or trusting you with their business again in the future&mdash;which could hurt your overall brand reputation over time. That&#39;s why keeping your site up-to-date with faster servers and optimized code is important for maintaining a positive image online.</p>
    
    <p>When it comes to website ranking, faster is better! Focus on speed and you not only reduce page load time&mdash;bonus points for keeping people impatiently waiting in their seats&mdash;but also improve SEO optimization efforts. Plus, a blazing fast experience across devices &amp; browsers means more visibility...on Google searches that is!</p>
    

Slow websites are like sluggish sloths - they might be cute to look at, but nobody likes waiting around for them! That's why website speed matters when it comes to page ranking. Improve your site and reap the benefits of increased user engagement, better performance on mobile devices, improved conversion rates

5 Reasons Why Website Speed Matters for Google Page Rank

<h1>5 Digital Marketing Mistakes Every Small Business Owner Should Avoid</h1>

    <p>As a small business, it&#39;s essential to make every penny count. But failing to invest in the right digital marketing strategies can cost you more than what you save. In today&#39;s competitive market, if you want your business to thrive, then it&rsquo;s important to avoid common digital marketing mistakes.</p>
    
    <p>Here are five digital marketing mistakes that small business owners should avo"id":</p>
    
    <h2>1. Not Having a Plan in Place</h2>
    
    <p>It&rsquo;s tempting to jump into digital marketing without proper planning and research. However, not having a clear strategy could cost you valuable time and money. Before implementing any digital marketing activities, create a plan with objectives, tactics, timetables and budgets for each campaign or project. You should also consider the resources available to bring your plan into action.</p>
    
    <h2>2. Not Taking Advantage of Social Media</h2>
    
    <p>Social media plays an important role in connecting businesses with their target audiences and driving visibility online. Without an active presence on popular social media platforms like Facebook, Twitter and Instagram, you might miss out on potential customers who are already familiar with what your company is offering. Make sure that your social media pages are up-to-date with fresh content and engaging visuals!</p>
    
    <h2>3. Relying Too Much on Ads</h2>
    
    <p>Organic reach on social media has decreased over the past few years, making it harder for businesses to be seen organically by people who don&#39;t follow them yet. Paid advertising could be a great way to reach new potential customers &ndash; but relying solely on this method could end up costing much more than expected (especially if you don&#39;t know how to optimize ad campaigns). Instead of completely removing organic activities from your strategy , consider mixing them with paid options for better results!</p>
    
    <h2>4. Neglecting SEO Tactics</h2>
    
    <p>Search engine optimization (SEO) is important if you want people find your website when they search online for keywords related to your products or services&ndash; but many small businesses still overlook this tactic due to limited budget or lack of understanding how SEO works . Investing in SEO training &ndash; or outsourcing the task &ndash; will ensure that visitors land on the right page of your website when searching for what they need!</p>
    
    <h2>5 . Not Measuring Performance</h2>
    
    <p>When it comes time to analyze the performance of any given campaign , make sure that you have enough data points as well as appropriate tools and tracking systems in place so that you can accurately measure success or failure . Knowing which channels work best for promoting offers , attracting leads , and converting sales will help streamline future campaigns so that all efforts yield maximum returns !</p>
    
    <p>&nbsp;</p>    
    

Learn about the five common mistakes every small business should avoid when it comes to digital marketing and make sure that your strategies are always working in favor of your success.

5 Digital Marketing Mistakes Every Small Business Owner Should Avoid

<h1>Top 5 Tips for Lawyers to Improve SEO</h1>

    <p>SEO stands for search engine optimization, and it is one of the most important strategies that lawyers can use to build and maintain a strong online presence. However, it&rsquo;s not always easy to master the ins and outs of SEO. Here are five key tips to help your law firm get ahead:</p>
    
    <h2>1. Do Your Keyword Research</h2>
    
    <p>The foundation of any successful SEO strategy starts with good keyword research. You need to know what terms people are using when they search for legal services related to your practice. Once you have established which keywords to target, you can start optimizing your website and other online assets accordingly.</p>
    
    <h2>2. Start With On-Page SEO</h2>
    
    <p>Once you&rsquo;ve done your keyword research, the next step is on-page SEO &ndash; this involves optimizing specific pages on your law firm&rsquo;s website by making sure all titles, images, and content includes relevant keywords. This will ensure that your website appears higher in search engine results when someone types in a relevant query. Additionally, there are other elements that should also be optimized, such as meta tags, page descriptions and more.</p>
    
    <h2>3. Focus on Content Quality</h2>
    
    <p>One of the most important aspects of SEO is creating quality content that visitors will actually want to read and share with others. When writing articles or blog posts for your law firm, make sure they are well-researched and engaging enough to compel readers &ndash; this will boost user experience as well as trust signals in the eyes of Google algorithm. Additionally, it&rsquo;s also important to pay attention to formatting too; broken links or poor formatting can result in low rankings which could damage your overall SEO efforts.</p>
    
    <h2>4. Build High-Quality Backlinks</h2>
    
    <p>Link building is another essential part of any successful SEO strategy; having more links from high-quality websites pointing back towards yours will increase its authority in the eyes of Google algorithms and improve its ranking potential significantly over time. To do this successfully however requires careful consideration; you will want quality links from reputable sites rather than quantity from unknown sources as this could have a negative impact on your website&#39;s performance instead of a positive one!</p>
    
    <h2>5 Keep an Eye on Analytics &amp; Tracking</h2>
    
    <p>Finally, it&rsquo;s important to keep track metrics so you can monitor how effective your SEO is performing over time; things like page views per visit or average session duration are just two examples of metrics that entrepreneurs should pay close attention too if they want their firms website/blog post/social media accounts etc.,to perform better in competitive markets or industries!</p>
    
    <p>Overall, mastering Search Engine Optimization (SEO) takes some practice but following these five tips should put any lawyer on the right path towards improving their online visibility and growing their business further!</p>
    

Learn the importance of keyword research and on-page optimization, creating quality content, building high-quality backlinks, and monitoring key metrics. Follow these steps to boost your law firm's visibility and success!

Top 5 Tips for Lawyers to Improve SEO


    <h1>How to Increase Online Visibility for Small Businesses with Digital Marketing</h1>

<p>As a digital marketing agency, we understand the importance of having an online presence in order to reach potential customers. This can be a challenge for small businesses due to limited resources, which is why we&rsquo;ve put together some helpful tips on how to increase online visibility and make an impact.</p>

<h2>Establishing Your Brand</h2>

<p>Every successful business starts with establishing their brand. This means creating a clear message, aesthetic, and mission that resonates with your target customer. Defining your brand will ensure that you stand out from the competition and create a recognizable identity. It also allows you to communicate clearly about what you offer and what makes you unique. To get started, create a logo or graphic that represents your business, think about colors that match your values and mission, and develop a consistent messaging style for various platforms.</p>

<h2>Leverage Social Media Platforms</h2>

<p>Social media marketing is key when it comes to increasing visibility for small businesses. The channels may vary depending on who you&rsquo;re trying to reach, but most brands should have at least one presence on Facebook, Instagram, YouTube, LinkedIn, Twitter and more. Focus on building relationships by engaging with followers in thoughtful conversations. In addition to posting content relevant to your industry and customer base on these channels; consider creating campaigns that give people an incentive to engage with your brand (think giveaways or discounts).</p>

<h2>Optimize Your Website for SEO</h2>

<p>Search engine optimization (SEO) is absolutely essential for any business looking to increase visibility online. This involves optimizing the content of your website and making sure it is properly indexed by search engines such as Google and Bing so that it appears higher in search results pages (SERPs). Start by researching the best keywords related to your product or service; then use those terms strategically throughout website content including titles, headings, meta tags etc. You should also add relevant backlinks from other reliable sources in order to boost credibility in SERPs as well as take advantage of any local SEO opportunities if applicable (e.g., claiming Google My Business listings).</p>

<h2>Monitor Performance Analytics</h2>

<p>Once you&rsquo;ve implemented an online strategy &ndash; it&rsquo;s important to measure performance in order gain insight into possible areas of improvement. Some tools marketers use are analytics trackers like Google Analytics which provide valuable information like page visits per month or products bought from website pages; social media analytics which help measure likes/retweets/shares etc.; email marketing analytics showing open rates or click-through rates; A/B testing for split-testing webpages or campaigns; keyword ranking reports showing position numbers against competitors &ndash;as well as many other types of performance data points across various platforms . Analyzing this data will help y identify where resources should be allocated in order ot optimize return on investment (ROI).</p>

<h2>Get Creative!</h2>

<p>At the end of the day - creativity is key! Consider launching creative campaigns through new mediums such as influencer marketing or podcast interviews; participating in virtual events or giving free webinars; sponsoring charity fundraisers; developing exciting infographics utilizing industry data &ndash; all great ways to differentiate yourself from competitors while helping drive traffic directly towards you website resulting increased visibility over time!</p>

<p>In conclusion - there are numerous ways small businesses can get noticed online utilizing digital marketing strategies &ndash; if done right they can achieve big results even with limited resources! Start by establishing a clear brand identity, leverage social media effectively , optimize websites for SEO , monitor performance data regularly ,and don&rsquo;t be afraid try something new - creativity pays off everytime!</p>
    

Learn how to increase your online presence - create a website, leverage social media & boost web traffic.

How to Increase Online Visibility for Small Businesses with Digital Marketing


    <h1>Optimizing Your Digital Strategy for Higher Conversion Rates</h1>

    <p>Are you looking to increase your conversion rates and optimize your digital strategy? In today&#39;s digital age, it is essential for any small business wanting to gain a competitive advantage to take proper steps in order to meet their goals. Here are some tips and tricks on how you can make your digital marketing efforts more effective and ultimately increase conversions.</p>
    
    <p>First off, it&rsquo;s important that you understand the customer journey. Being able to visualize how customers move through your website or app can help inform decisions when deciding where to allocate resources and money. It will provide insight into how each page affects conversion rates by analyzing user experience, product performance, and other data points. Additionally, understanding the customer journey will help you determine which channels are performing well and which are not. This can be used as a basis for determining where to invest more of your budget in order to maximize ROI (Return On Investment).</p>
    
    <p>In order to get the best out of your campaigns, it is important that you remain flexible with them. It is necessary that you keep up with current trends in technology, such as automation and artificial intelligence-related tools that allow for personalization at scale. With these advancements comes the ability to quickly test different strategies on different audiences so that you can see what works best for improving conversions prior to committing valuable resources over a long period of time.</p>
    
    <p>It is also essential that you have an understanding of who makes up the target audience for these campaigns. Researching who they are in terms of demographic information such as age group or gender can give crucial insight into what kind of messages should be sent in order for them to convert easily on your site or mobile application. Also, gathering feedback from this target audience can also lead to insights which could mean higher conversions down the line.</p>
    
    <p>Another key aspect of optimizing digital strategies is ensuring that users are seeing consistent messaging throughout their entire experience when interacting with your campaigns across various platforms (desktop, mobile web &amp; apps). This means having all elements displayed consistently, being aware of how buttons should appear &amp; feel and making sure everything looks good no matter what device they&rsquo;re using. Doing this will help create a more seamless transition between pages throughout the journey and enable better tracking when analyzing results later on down the line too!</p>
    
    <p>Finally, running A/B tests against different types of offers or messages allows for experimentation with which type resonates most with users for ultimate conversions success! Being able to quickly identify which offer or message works better than another allows businesses to act fast rather than investing months into one strategy only for it not work out after all has been done! Therefore testing different offers systematically ensures maximum return from each campaign!</p>
    
    <p>There are many ways small businesses can optimize their digital strategies in order get higher conversion rates. By understanding their customer journeys better, remaining flexible &amp; agile with campaigns, researching target audiences properly &amp; being consistent across all platforms whilst finally testing different offers &amp; messages; businesses are equipped with the right tools needed in order ensure a successful outcome from their efforts!</p>    
    

Find out how small businesses can take advantage of user experience, product performance, automated advertising, analytics, and more to maximize ROI.

Optimizing Your Digital Strategy for Higher Conversion Rates


		<div id="block-yui_3_17_2_21_1496010888580_20296" class="sqs-block html-block sqs-block-html" data-block-type="2">
        <div id="yui_3_17_2_1_1622944588675_281" class="sqs-block-content">
        <p id="yui_3_17_2_1_1622944588675_280">These are the most essential things any business owner can do to increase traffic to their website.</p>
        </div>
        <h2>Make it Mobile Friendly</h2>
        <p>Time required: 5 minutes</p>
        <p>Google now ranks websites that are&nbsp;<strong>mobile friendly&nbsp;</strong>higher than those that are not because it’s a&nbsp;<strong>better experience for the visitor</strong>. Think about it. Have you ever visited a website that’s NOT mobile friendly on your mobile phone? How frustrated were you when you couldn’t navigate or even read the text. 53% of visitors leave your website within three seconds if it does not load.</p>
        <p class="text-align-center"><em><strong>69%</strong>&nbsp;of people search for products with their mobile phones, according to a&nbsp;<a href="https://www.l2inc.com/research/mobile-luxury-2015" target="_blank" rel="noopener">L2</a>&nbsp;report.</em></p>
        <p>There’s a fast and easy way to find out if your website is&nbsp;<a href="https://www.tellmeyourgoal.com/free-seo-audit">mobile friendly</a>.</p>
        <p><img class="alignnone size-full wp-image-847" src="https://www.tellmeyourgoal.com/images/mobile-friendly-example.png" alt="mobile-friendly-example" width="669" height="204"></p>
        <h2>Get on Google Maps</h2>
        <p>Time Required<strong>:</strong>&nbsp;5 minutes</p>
        <p>Adding your business to&nbsp;<strong>Google Maps</strong>&nbsp;is absolutely essential if you have a physical business. When people search for your business, you want your contact information to show up right at the top.</p>
        <p>This is great for&nbsp;<strong>traffic</strong>&nbsp;and for customers who are just looking for&nbsp;<strong>quick information</strong>&nbsp;about your business such as business hours or directions. It’s fast, easy, and simple.</p>
        <p>Learn more about claiming your business on&nbsp;<a href="https://www.tellmeyourgoal.com/how-do-i-show-up-on-google-maps">Google Maps</a>.</p>
        <p><img loading="lazy" class="alignnone size-large wp-image-846" src="https://www.tellmeyourgoal.com/images/google-maps-sign-up-1024x400.png" alt="google-maps-sign-up" width="800" height="313"></p>
        <h2><strong>Get on Apple Maps</strong></h2>
        <p>Time Required<strong>:</strong>&nbsp;5 minutes</p>
        <p>Most business owners don’t know about this easy way to add their business to Apple Maps or that Apple even offers this service. Adding your business here will increase your chances of being found on mobile and desktop devices.</p>
        <p>Claim Your Business on Apple Maps:&nbsp;<a href="https://mapsconnect.apple.com/">https://mapsconnect.apple.com</a>.</p>
        <p><img loading="lazy" class="alignnone size-large wp-image-845" src="https://www.tellmeyourgoal.com/images/apple-maps-sign-up-1024x419.png" alt="apple-maps-sign-up" width="800" height="327"></p>
        <h2><strong>Claim Your Business on Yelp</strong></h2>
        <p>Time Required<strong>:</strong>&nbsp;5 minutes</p>
        <p>Yelp consistently ranks on the first page of Google. If your business is not on Yelp, you’re missing out on a huge chunk of traffic. Some of the most common searches on Google include the word “Best. For example, “Best restaurants in NYC” or “Best Doctor’s Office in Greenpoint”. This is where Yelp really shines. Yelp automatically compiles the top businesses in these categories and Google puts links to them on the first page! If your business has good reviews, it will show up on the first page of Google via Yelp, only one click away.</p>
        <p>Learn how to&nbsp;<a href="https://www.tellmeyourgoal.com/yelp">Claim Your Business on Yelp</a>.</p>
        <h2><strong>Post to Social Media</strong></h2>
        <p>Time Required<strong>:</strong>&nbsp;5 minutes</p>
        <p>There are hundreds of social media sites out there. You don’t need to be on every one of them. You just need to determine which one or two your customers spend their time on. For example, are patients really expecting your doctor’s office to be on Snap Chat or Pinterest? Probably not. However, they’re certainly going to expect to find you on Facebook or maybe even Instagram. On the other hand, a trend tea shop in Brooklyn should definitely considering having a Snap account because where their customers spend time and expect to discover new brands. You don’t need a big strategic plan to post to social media.</p>
        <p>Read more about ideas and ways to&nbsp;<a href="https://www.tellmeyourgoal.com/social-media-resources">automate your social media strategy</a>.</p>
        <div id="block-yui_3_17_2_6_1489432939924_43521" class="sqs-block html-block sqs-block-html" data-block-type="2">
        <div class="sqs-block-content">
        <h2><strong>Show Up Higher on Google</strong></h2>
        <p>Time Required<strong>:</strong> 35 minutes</p>
        <p>There’s a really easy way to get a lot more traffic. Most businesses don’t take the time to make these simple changes.&nbsp;<strong>Title Tags</strong>,&nbsp;<strong>Meta Description</strong>, and&nbsp;<strong>H1 Tags</strong>&nbsp;play a very large role in Google’s decision to rank you on the first page or not. Luckily, there’s a free way to find out what’s holding your site back.</p>
        <p>Take 45 seconds and run a&nbsp;<a href="https://www.websitescore.org/free-seo-audit">free audit</a>&nbsp;to find out what’s preventing your website from ranking on the first page of Google.</p>
        <p><img loading="lazy" class="alignnone size-full wp-image-848" src="https://www.tellmeyourgoal.com/images/search-engine-statistic.png" alt="search-engine-statistic" width="894" height="359"></p>
        </div>
        </div>
        </div>      
    

These are the most essential things any business owner can do to increase traffic to their website. Make it Mobile Friendly Time …

Top 6 Free Ways to Increase Website Traffic 


		
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    <h2>Books</h2>
    <p dir="ltr">These are the books that I’ve read on Digital Marketing that I consider essential reading.</p>
    <ul dir="ltr">
    <li><a href="https://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758/ref=sr_1_2?s=books&amp;ie=UTF8&amp;qid=1447623221&amp;sr=1-2&amp;keywords=don%27t+make+me+think" target="_blank" rel="noopener">Don’t Make Me Think</a>,&nbsp;Steve Krug. This book is insanely helpful. Krug has a way of making seemingly complex topics super simple and easy to understand. He’s a User Experience designer and that’s the focus of the book, but it’s essential that every Digital Marketer understand and consider the topics in his book.</li>
    <li><a href="https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers-ebook/dp/B000FC0SSC/ref=la_B000AP9EH0_1_7?s=books&amp;ie=UTF8&amp;qid=1391029178&amp;sr=1-7" target="_blank" rel="noopener">Permission Marketing</a>,&nbsp;Seth Godin. This is a classic. Godin lays out his theory of permission marketing and explains why Email is and will always be such a power marketing tool.</li>
    <li><a href="https://www.amazon.com/Youtility-Smart-Marketing-about-Help-ebook/dp/B00B1FG7VE/ref=sr_1_1?ie=UTF8&amp;qid=1391030849&amp;sr=8-1&amp;keywords=youtility" target="_blank" rel="noopener">YOUtility: Why Smart Marketing is About Help Not Hype</a>,&nbsp;Jay Baer</li>
    <li><a href="https://www.amazon.com/Epic-Content-Marketing-Different-Customers-ebook/dp/B00EHIEHDC/ref=sr_1_1?ie=UTF8&amp;qid=1391031280&amp;sr=8-1&amp;keywords=epic+content+marketing" target="_blank" rel="noopener">Epic Content Marketing</a>,&nbsp;Joe Pulizzi</li>
    </ul>
    </div>
    </div>
    <div id="block-yui_3_17_2_12_1447563169803_82682" class="sqs-block horizontalrule-block sqs-block-horizontalrule" data-block-type="47">
    <h2></h2>
    <h2>Videos</h2>
    <p>This is a collection of my favorite Digital Marketing videos. Some of them are very popular and have been shared millions of times, while the others a bit obscure.</p>
    </div>
    <p class="iframe-wrapper"><iframe title="Start With Why - Simon Sinek TED talk" src="https://www.youtube.com/embed/sioZd3AxmnE?feature=oembed" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" width="800" height="600" frameborder="0"></iframe></p>
    <p>Simon Sinek discusses the principal behind every successful person and business. A simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?”</p>
    <p>&nbsp;</p>
    <p class="iframe-wrapper"><iframe loading="lazy" title="Choice, happiness and spaghetti sauce | Malcolm Gladwell" src="https://www.youtube.com/embed/iIiAAhUeR6Y?feature=oembed" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" width="800" height="600" frameborder="0"></iframe></p>
    <p>https://www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.</p>
    <p>&nbsp;</p>
    <p class="iframe-wrapper"><iframe loading="lazy" title="The tribes we lead | Seth Godin" src="https://www.youtube.com/embed/uQGYr9bnktw?feature=oembed" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" width="800" height="450" frameborder="0"></iframe></p>
    <p>https://www.ted.com Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.</p>
    <p>&nbsp;</p>
    <p class="iframe-wrapper"><iframe loading="lazy" title="Joseph Pine: What consumers want" src="https://www.youtube.com/embed/2RD0OZCyJCk?feature=oembed" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" width="800" height="450" frameborder="0"></iframe></p>
    <p>https://www.ted.com Customers want to feel what they buy is authentic, but “Mass Customization” author Joseph Pine says selling authenticity is tough because, well, there’s no such thing. He talks about a few experiences that may be artificial but make millions anyway.</p>
     
    <p class="iframe-wrapper"><iframe loading="lazy" title="Alexis Ohanian: How to make a splash in social media" src="https://www.youtube.com/embed/tPgQsv2KPwc?feature=oembed" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" width="800" height="450" frameborder="0"></iframe></p>
    <p>https://www.ted.com In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.</p>
    <p>&nbsp;</p>
    <p class="iframe-wrapper"><iframe loading="lazy" title="The post-crisis consumer - John Gerzema" src="https://www.youtube.com/embed/y6Sy6P5YSVo?feature=oembed" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" width="800" height="450" frameborder="0"></iframe></p>
    <p>John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending. (Filmed at TEDxKC.) Talk by John Gerzema.</p>
    <h2></h2>
    <h2>Blogs</h2>
    <p dir="ltr">These are the blogs that I read regularly. And if you’re interested in staying up-to-date with Digital Marketing, you should too.</p>
    <p><a href="https://bits.blogs.nytimes.com/" target="_blank" rel="noopener">Bits</a></p>
    <p><a href="https://blog.kissmetrics.com/" target="_blank" rel="noopener">KissMetrics</a></p>
    <p><a href="https://www.socialmediaexaminer.com/" target="_blank" rel="noopener">Social Media Examiner</a></p>
    <p>&nbsp;</p>
    <h2>Websites</h2>
    <p dir="ltr">These are the Digital Marketing websites that I have bookmarked in my browser. I use most of them daily.</p>
    <p dir="ltr"><a href="https://www.brandindex.com/" target="_blank" rel="noopener">The Brand Index</a></p>
    <h2></h2>
    <h2>Things to Do</h2>
    <p dir="ltr">These are the events that I attend annually. It’s a great way to meet other digital marketers and also possibly land a new job!</p>
    <p><a href="https://socialmediaweek.org/newyork/" target="_blank" rel="noopener">Social Media Week</a></p>
    <p><a href="https://startupweek.co/" target="_blank" rel="noopener">Startup Week</a></p>
    <p><a href="https://theinnovationenterprise.com/summits/digital-marketing-innovation-summit-new-york-2016" target="_blank" rel="noopener">Digital Marketing Innovation Summit</a></p>
           
                  
    

Books These are the books that I’ve read on Digital Marketing that I consider essential reading. Don’t Make Me Think, Steve Krug. This 

Essential Digital Marketing Content 

Although most people may not be familiar with the term “search engine optimization,” everyone has been exposed to the impact of SEO.

The History of Search Engine Optimization (Google's Origin Story)


		<p>One of the main goals of SEO is to get maximum site visibility and site traffic through page ranking.</p>
        <p>Achieving optimal site visibility improves<strong> site traffic</strong>, increases your <strong>website authority</strong>, and, of course, <strong>revenue</strong>.</p>
        <p>The ability to increase revenue is the reason small business owners focus so much effort on SEO.</p>
        <p>It’s a less expensive and more effective long term strategy compared to online advertising.</p>
        <p>However, getting to the first position on the first page isn’t the only way to get maximum visibility and site traffic. You can also become more visible when people search for your business name on Google. There’s no question about it: every business should claim their page on Google My Business. It’s a free listing offered to every business owner by Google. I will explain how you can claim your page.</p>
        <h2>What is Google Maps?</h2>
        <p>When you’re searching on Google, you might find a little area on the side of the results page.</p>
        <p>What used to be Google’s white space is now a business information box, complete with the name, the address, the operating hours, the contact numbers, the rating, the reviews, and even the history of the shop.</p>
        <p>This is not only attention-grabbing; it also potentially attracts the right customers thanks to the quick info box that provides every information they might need about the business.</p>
        <p>Now just imagine that business info on Google’s white space is yours.</p>
        <p>But first, let’s take a look at what it looks like and what some of the things are that you can control.</p>
        <figure id="attachment_831" aria-describedby="caption-attachment-831" style="width: 100%" class="wp-caption alignnone"><img class="size-large wp-image-831" src="https://www.tellmeyourgoal.com/images/google-my-business-benefits-for-seo-1024x769.png" alt="google-my-business-benefits-for-seo" width="800" height="601"><figcaption id="caption-attachment-831" class="wp-caption-text">This is a typical Google My Business (Maps) profile and all of its components.</figcaption></figure>
        <p>As you can see in the annotated graphic above, there are a lot of benefits to grabbing your spot on Google My Business. So let’s take a look at how you can claim your business.</p>
        <p>&nbsp;</p>
        <h2>GOOGLE MY BUSINESS</h2>
        <p>Fortunately, getting on Google maps is easy and free, thanks to Google My Business, Google’s dedicated business information dashboard that allows business owners to create, edit, and, verify their business online so that they can be found on relevant Google searches and on Google Maps.</p>
        <h3>HOW TO GET VERIFIED ON GOOGLE MAPS</h3>
        <p>If you’ve been running your small business for some time, chances are Google My Business already has your business information in its directory and all that’s left to do is to claim it.</p>
        <ol data-rte-list="default">
        <li>The first thing to do is to head over <a href="https://www.google.com/business/befound.html#show-up-on-search" target="_blank" rel="noopener">Google My Business</a> and click on the ‘Get on Google’ Button.</li>
        <li>Next, type in your business name and address in the search box located in the upper left corner of your screen.</li>
        </ol>
        <p class="iframe-wrapper"><iframe loading="lazy" title="How to Get Verified on &quot;Google My Business&quot; | Step by Step Guide to Getting on Google Maps" 
        src="https://www.youtube.com/embed/jCMNyn_6Q1w?feature=oembed" 
        allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" 
        width="800" height="450" frameborder="0"></iframe></p>               
    

One of the main goals of SEO is to get maximum site visibility and site traffic through page ranking. Achieving optimal site …

How to Get Your Business on Google Maps

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        <p><a href="https://squareup.com/signup?country_code=us&amp;signup_token=7BCEB6E909" target="_blank" rel="noreferrer noopener">Square</a> is not the same as Squarespace. They sound like the same thing. And if you’re new to digital marketing, I don’t blame you for being confused between the two. Once you know the difference between Square and SquareSpace, you’ll never forget it.</p>
        <h2>What is Square?</h2>
        <figure id="attachment_733" aria-describedby="caption-attachment-733" style="width: 300px" class="wp-caption alignleft"><a href="https://squareup.com/signup?country_code=us&amp;signup_token=7BCEB6E909" target="_blank" rel="noopener"><img class="wp-image-733 size-medium" src="https://www.tellmeyourgoal.com/images/square-header.jpg" alt="square-header" width="300" height="169"></a><figcaption id="caption-attachment-733" class="wp-caption-text">Square is a payment processor.</figcaption></figure>
        <p><a href="https://squareup.com/signup?country_code=us&amp;signup_token=7BCEB6E909" target="_blank" rel="noreferrer noopener"><strong>Square</strong></a><strong> is a payment processing service that enables merchants to accept credit cards</strong>.&nbsp;It was actually started by one of the co-founders of Twitter, <a href="/blog?tag=twitter" target="_blank" rel="noreferrer noopener">Jack Dorsey</a>. It was one of the first companies to allow business owners to accept credit cards on their mobile devices.</p>
        <p>You’re probably familiar with Square as the company that sells the Point-of-Sale (POS) device–you know, that little white square that attaches to the phone jack on mobile phones. Square is easy to use, free, and comes with excellent support.</p>
        <p>However, you’ll likely pay around 2.75% per transaction. Some companies such as Clover offer much lower rates if you qualify and will likely have much better customer service and hardware options.</p>
        <p>One of the common issues I hear about Square is that it’s difficult to get a hold of a customer service representative. If you’re a Square merchant and you’re wondering how to <a href="https://www.quora.com/Why-doesnt-Square-have-a-customer-service-phone-number/answer/Steven-Matt" target="_blank" rel="noreferrer noopener">contact Square support</a>, people have outlined how to do it. You must have a merchant ID from Square to obtain the phone number to call for Support. Once you have that, getting help is easy.</p>
        <p><a href="https://squareup.com/signup?country_code=us&amp;signup_token=7BCEB6E909"><img loading="lazy" class="alignnone wp-image-983" src="https://www.tellmeyourgoal.com/images/square-offer-banner.jpg" alt="square-offer-banner" width="600" height="300"></a></p>
        <h2>What is SquareSpace?</h2>
        <figure id="attachment_732" aria-describedby="caption-attachment-732" style="width: 300px" class="wp-caption alignleft"><img loading="lazy" class="wp-image-732 size-medium" src="https://www.tellmeyourgoal.com/images/05/squarespace-header.jpg" alt="squarespace-header" width="300" height="169"><figcaption id="caption-attachment-732" class="wp-caption-text">Squarespace is a website builder.</figcaption></figure>
        <p><a href="https://www.squarespace.com/" target="_blank" rel="noreferrer noopener"><strong>SquareSpace</strong></a><strong> is website development platform</strong>. It allows you to build websites. It’s what I used to build my website and most of my clients’ websites. SquareSpace has a built-in payment processing system called Stripe that allows for online transactions.</p>
        <p>SquareSpace is a good option for small business owners, artists, or musicians that don’t have the money to hire a professional web developer. The tools in SquareSpace are easy to use and you don’t need to know how to code. The beginner website packages on SquareSpace start at only $18 per month.</p>
        <p>There are many other website builders available. They include Wix.com, WordPress.com, and Clover Online.</p>
        <p>&nbsp;</p>
        <h2>How to connect Square to Squarespace</h2>
        <p>If you have a Squarespace website and you want to use Square to accept payments, you’ll need to first sign up for Square:</p>
        <p>After you’ve created your Square account, you’ll need to follow these steps to connect it to Squarespace.</p>
        <ol>
        <li>Log into Square</li>
        <li>Go here:&nbsp;<a href="https://squareup.com/store/admin/selector">https://squareup.com/store/admin/selector</a></li>
        <li>Select the <strong>Get Started</strong> button at the bottom of the page</li>
        <li>Select the <strong>Get Started</strong> button on the next page–yes, again</li>
        <li>Choose your shop template and click <strong>Next Step</strong></li>
        <li>Create your store front</li>
        <li>Link your customers to your new page from your Squarespace website. For example, you can create a button called <strong>Shop<br><br></strong></li>
        </ol>
        <p>&nbsp;</p>

Square is not the same as Squarespace. They sound like the same thing. And if you’re new to digital marketing, I don’t …

What’s the difference between Square and Squarespace? 


		<p id="yui_3_17_2_1_1622929659720_271">Square has made a name for itself by accepting many different types of payments. Because Square has taken over the industry so rapidly, many myths surround it: Some claim it cannot accept gift cards, while others assert that it is limited to non-prepaid cards only.</p>
        <p><a href="https://squareup.com/signup?country_code=us&amp;signup_token=7BCEB6E909" target="_blank" rel="noopener"><img class="alignnone wp-image-820 size-large" src="https://www.tellmeyourgoal.com/images/square-accepted-cards-1024x762.jpg" alt="square-accepted-cards" sizes="(max-width: 800px) 100vw, 800px" width="800" height="595"></a></p>
        <p id="yui_3_17_2_1_1622929659720_274">Others have questions about using HSA and FSA cards, or wonder if the Square system can be used internationally. For those who serve the nation, questions might exist around whether Square accepts government or military cards. Amex fans might be worried that Square does not accept American Express, and still others would be curious as to whether Square utilizes Apple Pay.</p>
        <p>Would Square accept EBT cards? What about check payments? As the nation switches over to EMV (chip) cards, questions swirl around who accepts these cards. Today, we will try to answer these questions. You might be pleased to discover that Square may just be the most “accepting” of all payment processors!</p>
        <p><a href="https://squareup.com/signup?country_code=us&amp;signup_token=7BCEB6E909" target="_blank" rel="noopener"><img loading="lazy" class="alignnone wp-image-983" src="https://www.tellmeyourgoal.com/images/square-offer-banner.jpg" alt="square-offer-banner" width="600" height="300"></a></p>
        <h2>What Cards Does Square Accept</h2>
        <p>First, Square can use cards branded with Visa, Mastercard, American Express, Discover, JCB, and Union Pay: In other words, it works with most major networks. Of these, there are many different types of cards, which are processed in different ways depending on the individual card type; we will discuss this later. Credit cards are processed normally, and debit cards are processed like credit, representing no real difference from the majority of traditional card processors. However, since most payment processors try to process as many transactions as debit in order to hit a lower rate, Square’s processing of payments as credit represents a minor difference from more traditional payment processing systems.</p>
        <p>For those who have received new EMV (chip) cards from their issuing institution, fear not. Square accepts these. If the merchant does not have an insertable reader yet, then these will be processed like any other swipe transaction. SO Square users can rest easy knowing that their transactions will be processed</p>
        <p>What <em>doesn’t</em> Square accept? In addition to heartfelt promises, cattle, and scrap metal, the JCB network is only accepted with the standard magstripe reader or as manual entry. However, this is anticipated to change. For those whose customers use the JCB network and want a contactless payment method, it would be valuable to keep checking back or paying attention to Square’s updates about new services and methods of payment.</p>
        <p>At this time, Square does not accept EBT or other benefits cards. However, this, too, may change in the coming months. Again, keep checking back to receive updates.</p>
        <h2><strong>Gift Cards</strong></h2>
        <p>When people think gift cards, sometimes they roll their eyes and think, “That’s so 2004.” &nbsp;Who doesn’t have an aging gift card to Olive Garden or Borders with a few bucks on it buried in their wallet? Small businesses use gift cards, too, of course, whether they are electronic or physical. One of the great features of Square is that it allows businesses to manage their own gift cards by selling and developing them. The company can use the Dashboard to set default gift card values for the business, in case the default amounts of $10, $15, $20, $25 and $50 do not work with the business.</p>
        <p>Of course, there are also limitations. For example, no gift card can be worth over $2,000. There is a daily purchase limit of $10,000 in gift cards for each individual, meaning that no one person can spend more than that on gift cards in an individual store on any one day. The store’s gift cards must be purchased via <a href="https://ecardsystems.com/square/">eCard Systems</a>. The system allows for reloads and the implementation of discounts at the store level; users can also check a gift card’s balance or history from the Square system as they could with any other POS system.</p>
        <p>Therefore, Square is a great way for companies to implement their own gift cards and to do so in an engaging way. Gift cards need not be pieces of plastic that represent boring chain stores.</p>
        <h2><strong>Prepaid cards</strong></h2>
        <p>Yes, Virginia, Square <em>does </em>accept prepaid cards! As long as the card has a Visa, Mastercard, American Express, Discover, JCB, or Union Pay logo, it can be processed by Square. The receipt that the point-of-sale (POS) system it generates will display the amount of money remaining. &nbsp;The only caveat is that the customer must have registered an address with the card in order to use it. The reason for this is to prevent fraud and it is not up to the company. Rather, it is a larger regulation outside the scope of Square’s jurisdiction. Keep this in mind in case customers have not registered their information with their prepaid cards.</p>
        <h2><strong>HSA and FSA cards</strong></h2>
        <p>Square can accept HSA (Health Savings Account) and FSA (Flexible Spending Account) cards, too. Restrictions apply: Only licensed facilities, like pharmacies or other health care providers, can accept these cards regardless of whether their payment processor is Square. At this time, childcare and daycare facilities using Square cannot accept HSA or FSA cards as the network’s ability to approve the transaction depends on the business category used when the business signed up for Square.</p>
        <h2><strong>International cards</strong></h2>
        <p>Got international customers trying to pay with international cards? No problem. Square is ready to accept cards branded with Visa, Mastercard, American Express, Discover, JCB, and Union Pay. These can be accepted through manual entry, swiping, dipping EMV cards, or tapping the contactless card. However, be sure that the cardholder has followed the necessary processes with their card issuer to use it outside of the nation of its issuance. Sometimes, customers will have to clear international travel with their card issuers prior to leaving the country in order to ensure that their transactions are not flagged as suspicious.</p>
        <p>Also, for the digital nomads out there, you must be in the country where your Square account is activated in order to process payments. While online stores and payment methods would work as usual, the card reader would not. So, if your Square account is based in the U.S., unfortunately you cannot collect payments on the beach in Thailand at this time. But if you are hanging out on a beach in Thailand, you probably have other things to think about!</p>
        <h2><strong>Government and Military Cards</strong></h2>
        <p>The answer to the question of whether Square accepts government and military cards is a frustrating “it depends.” Card issuers determine the scope of the card, meaning that whether Square accepts these cards can depend on the specific purpose of the card and its issuing institution. Again, this is not a decision that is up to the merchant; instead, it is within the jurisdiction of the card issuer.</p>
        <h2><strong>Apple Pay</strong></h2>
        <p>Square does not just work with Apple Pay: It works with many other mobile payment processors as well. Square accepts Android, Apple, and Samsung Pay, thanks to its new reader that accommodates both chip and contactless payments. Indeed, Square has been a leader in normalizing and accepting mobile pay systems, which has positioned it well for ongoing success as increasing numbers of consumers use these systems.</p>
        <h2><strong>Checks</strong></h2>
        <p>“Does Square take checks?” … What is this, 1979? You really want to know whether Square takes checks? Unfortunately, no. Square does not process checks, though your great-aunt Martha might. But the good news is that if you are paying via check (again, why?), Square’s functions as a point-of-sale system (i.e., a cash register) mean that the business can easily record this archaic form of payment. You can even enter your phone number to receive a text receipt, though you should note that texts will probably not work on rotary telephones.</p>
        <h2><strong>Acceptance</strong></h2>
        <p>Overall, Square accepts so many different systems of cards and issuers that it should “feel” no different from any other point-of-sale system – except it looks more modern and is simpler to use. As you have seen today, Square accepts more networks and types of payments than most competitors. When it comes to payment processing, Square is clearly the wave of the future because it accepts so many different forms of payment. Square has been a powerful system for small businesses, and it will continue to help businesses grow moving forward. The challenge will be scaling it and other processors up with demand, adjusting to ongoing security issues, and other growing pains as the market crowds and as other payment processors try to compete.</p>
        <p>Want to learn more about Square? <a href="https://www.tellmeyourgoal.com/how-does-square-reader-work" target="_blank" rel="noopener">Learn how the Square Reader works</a>.</p>
    

Square has made a name for itself by accepting many different types of payments. Because Square has taken over the industry so …

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