How To Use Google Keyword Planner

So, you have created a decent keyword list. Great! But what is the next step?

Use the Google Keyword tools, specifically, Google Keyword planner.  

This is a completely free tool created by Google that helps you analyze the competition levels and frequency of searches for your chosen keywords. On top of that, it also shows you similar keyword phrase options that you may not have thought of before. Google Keyword Planner is a goldmine!

How it Works

The first step is to set up your Google Adwords account. The keyword planner is one tool on your Google Adwords platform.

Go to adwords.google.com

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Now sign in with your email. You will need to have a Gmail account. Once logged in, you will see the main Google Adwords control panel. Click the wrench icon in the top right of your screen.

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On the drop-down menu, choose “Keyword Planner” on the far left side.

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You will now be prompted with a search bar. This is where you will type in the keywords that you have in mind. In this example I will be using “Brooklyn Pizza” Once you complete the search, a table will open up like this.

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The first column on the left displays relevant and alternative keyword phrases to your oginial search query. We can see that Google suggested “Brooklyn Pizza Delivery” and “Brooklyn Pizzeria”

You can also assess the average monthly searches for each term. You can see that Brooklyn Pizza is searched 10,000-100,000 times a month!

The next column is competition level, ranked either low, medium, or high. Google calculates this based on many different factors. If you are new to SEO, or don’t have an SEO expert, then it might be best to aim for low competition search queries at first. The most optimal phrase would be low in competition but high in average monthly searches. We see a perfect example of that with the first row- the “Brooklyn Pizza” search term.

There are some other factors in a keyword that Google doesn’t analyze. This would be intent, meaning intent to buy. The best keyword phrases are ones with high intent. For example, the search term “buy computer near me” has high intent, whereas “computers” does not. People searching “Computers” could be just looking to learn more about computers, find a picture of a computer, in other words- there is a low intent to buy. On the contrary, someone searching “buy computer near me” is clearly looking to make a purchase; they clearly have a very high intent to buy a computer. Ranking for high intent keywords is much more beneficial. The percentage of conversions with a high intent keyword is multiple times higher than of one with low intent.

The Google keyword planner is an extremely useful tool and is a must when searching for keywords you are looking to rank for. Google is constantly collecting data. Every time somebody makes a search, Google is gaining more data about user behavior and analytics. Make sure to stay ahead of the game and utilize this important tool- know what keywords to rank for, directly from the source itself.