I get asked this question at every class I teach and by almost every client:
"Is Squarespace bad for SEO?"
For whatever reason, a myth has been perpetuated that Squarespace is bad for SEO.
I'll tell you right now, there is nothing about Squarespace that makes it bad for SEO.
In Squarespace, you have the option to edit Title Tags, Description Tags, H1 Tags, Image Alt Tags, and, of course, the actual body copy of the pages or blog posts. I might actually argue that WordPress is actually more difficult to edit these SEO elements. With WordPress, you're forced to install and update plugins. Plugins? Who has time for that!
With Squarespace, all of the core SEO elements are baked right into the Content Management System (CMS).
How to edit Title Tags in SquareSpace
Let's take a look at how to edit a Title Tag in Squarespace. It's super simple. But first, let's understand exactly what a Title Tag is, where it appears, and why it's important.
Title Tags also appear in another place besides the Search Engine Results page: in the browser tab.
If you want to learn about how to write an effective Title Tag, you can learn about the best practices of editing Title Tags here.
Squarespace allows you to edit your Title Tags. It's very easy.
Log in to your Squarespace account.
Navigate to the page you want to edit the Title Tag for and click the "Settings" icon for that page.
You'll see a pop-up window and a section called "Title". That's how you edit it. It's that easy.
Of course, you need to conduct keyword analysis before you just start editing your Title Tags. But once you know what you want to write, editing them is easy in SquareSpace.
As a best practice, after making any significant changes on your site--SEO edits definitely count as significant changes--you'll want to have Google recrawl your site. You can learn how to do that in Google Webmaster Tools here.
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