For companies who use their websites for part or all of their business, SEO is of vital importance. If it is difficult to find you, it is unlikely that you will get much traffic, and the key to being found is through SEO.
SEO or search engine optimization is a method of getting your website seen by search engines such as Google and listed when people search under certain key words. Research shows that 'searchers' almost always only go to the results on the first page, and being near or at the top of the results makes a massive difference in the number of people who will visit your site. So by making your website SEO friendly, you are greatly improving your chances of being found by the search engines, and consequently your potential customers.
An SEO checker is the perfect tool to help you to ensure that your website is optimized for search. It can tell you the good and bad aspects of your website, enabling you to then go and make the changes that you need to be able to appear higher up on the search results list.
The SEO analysis report will give you a breakdown of all of the SEO issues that are present on your website, so that you can work through them and successfully optimise your website.
The different search engines have slightly different algorithms which are used to be able to decide which website should come to the top of the list. In general, however, Google leads the way in developing these algorithms. Those who work regularly with SEO should be up to date on the ever-changing world of algorithms, but it is impossible for everyone to know all the ins and outs of the present SEO guidelines.
The SEO checker is kept fully up to date to incorporate all of the most recent changes to be able to give you the most accurate advice about your website`s SEO 'friendliness', giving you only the instructions of what you need to do to improve it.
The world of SEO has always been based around keywords – sprinkling your website with the words that people are likely to be using to search. This, however, resulted in a lot of websites stuffing their pages full of keywords, making no real sense, and not really being very useful to searchers.
Google and other search engines have the ultimate goal of helping their searchers find the information that they want, as quickly as possible, and are always working towards this goal – quickly out-lawing this type of 'keyword stuffing'.
Some basic SEO guidelines for 2017 include:
- Ensure that your website is 'responsive' - or ready to be used on mobile devices
- Be able to be found with voice search
- Update your website regularly with blogs and other content
- Link your website with your social media efforts
- Make sure that you use your keywords in the right places – titles, H1, meta descriptions etc.
The concept of SEO is a simple one but it can start to get a little complicated as you start to go deeper. An SEO checker is a great way to analyse your website, giving you the chance to improve your SEO and ultimately help you to be found more easily.