How Do I Advertise on Twitter?

Twitter ads are surprisingly effective.

Twitter ads are surprisingly effective.

Facebook might be the social networking site to go when it comes to maximizing the number of people who gets to see your ads, but when it comes to displaying quick and relevant ads, Twitter is the one you should be looking at.

Right when Facebook is at its peak, Twitter came with unprecedented fanfare from users all over the world. Microblogging exploded and now we’re looking at real-time news headlines, information, and promos in a heartbeat. In case you’re late to the game, Twitter’s revolutionary hashtag search mechanism, an innovative feature that other social networking giants like Facebook and Instagram adopted, allows users to track posts and sentiments regarding certain events and topics.

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So, How Do I Advertise On Twitter?

With the real-time ad action offered by Twitter, it’s easy to see why this microblogging site is a prime avenue for effective ad targeting. Make sure you’re getting the proper ad attention and engagement on Twitter by following these simple steps:

The Basics

First you have to have a Twitter account before you could display your ads. Make sure your Twitter username is the same as your brand or business name, or at least relevant. Make sure the profile photo and the header are relevant and are of high-definition quality. Twitter content should meet its 140-character limit and strive to make it ‘re-tweetable’: interesting, relevant, and concise. Hashtags should be used in moderation and should highlight or amplify your content. Hashtag spamming is tacky and may drive away potential followers at best.

After all of these are properly set up, it’s time to head for Twitter’s Ad page.

Campaign Objective

Just like Facebook, Twitter Ads start by determining a campaign objective. It could be to gain more followers, getting users to visit your site, or increase content engagement.

Campaign Schedule

Next is setting the campaign dates. This is where you name your Twitter ad campaign and determine precisely when your campaign should start. There are two options, start the campaign immediately or set start and end dates. In case you chose the latter, you set the date and the time when the campaign will start and end.

Campaign Target

After setting the schedule of your Twitter Ad campaign, it’s time to determine the target of your ads. This is where Twitter outplays Facebook as the former offers far more surgical methods at reaching your target market or niche audience: Twitter’s ad targeting system includes gender, location, language, device, followed users, interests, and even the number of dogs your audiences have.  

Campaign Budget

Twitter’s ad campaign budget requires you to set a daily campaign budget while total budget is optional. The Show Advanced Options button reveals choices on your ad’s pricing. Usually, target bid and maximum bid are the recommended pricing option as it’s more reliable in the long run.

Campaign Ad

Coming in last is the campaign ad itself. You will create Twitter content or ‘Tweets’ for your business or brand. Don’t forget to keep it interesting, relevant, and short. Include key call-to-action words like ‘Follow Us’ or ‘Retweet This’ to maximize the effect of the tweet. As much as possible, refrain from posting images and links as it may distract users away from the critical ‘Follow’ button.

Don’t forget to save your campaign and voila, you’re ready to launch your ads on Twitter!

Steven Matt

I am the Director of Digital Marketing at one of the world’s largest financial institutions. I teach Digital Marketing courses to small businesses on behalf of the NYC government and General Assembly in NYC. I am a graduate of Pratt Institute in Brooklyn with a Bachelors degree in Communications Design. I have a Masters degree in Management and Technology from New York University. In my spare time, I organize volunteer glass cleanups in NYC parks and I make jewelry out of the broken glass that I and the volunteers collect. I sell the designs at an artisan market in Brooklyn.