If you’re looking to effectively reach out to your market without spending thousands of dollars on traditional advertising, Facebook is the only answer.
There are a lot of social networking sites out there, like Twitter and Instagram, that can rival Facebook in terms of niche advertising, but if you’re looking for sheer raw numbers, no social networking site can top Facebook’s whopping 1.65 billion users who are active every month for the year 2016.
There’s literally a billion people who can potentially see your ad. All that’s left for you is to get on Facebook and fire your ads away. Here’s how you can get started:
Create Your Page
First, you’ll have to get on Facebook and create your own Facebook Page. From there, choose the appropriate category for your business. Make sure to fill out the fields in full detail and your page has a relevant profile picture and cover photos with HD quality.
Determine Your Objectives
The next step is all about helping Facebook help your advertising efforts by choosing the objective you want. Head straight for the Facebook Ads manager and select the objective of your ad campaign, which includes boost posts, page promotion, and leading users to your website.
Determine Your Audience
Choosing your audience is an important step in order for your ads to be effective. Facebook allows you to surgically cut into a very specific audience by letting you determine the location, demographics, and interests of the Facebook users who get to see your ads. Facebook takes it a step further by offering custom audience for your page’s ad variation.
Free SEO Audit Tool
See how optimized a specific web page, landing page, or blog post is for an exact keyword or phrase
Determine Your Budget
After determining your objectives and your audiences, it’s time to determine the amount of money you’re going to spend to achieve your objectives and reach out to your target audience. The ad budget you place is understood as the maximum amount of money you’re willing to spend for the ads. There are two types of Facebook ad budget: first is the daily budget, where the amount you entered will be the amount limit of spending for your Facebook ad each day. The other is the lifetime ad budget, where the budget you entered will be the maximum amount spent for the duration, or lifetime, of your Facebook ad.
Next is the tactical goal of your ad. You’re given the option to choose whether you optimize for clicks, people who actually follow through your ad, or impressions, the number of people who sees your ads. The last part of ad budget is the schedule of your ads. Choosing the lifetime ad budget gives you the ability to determine the specific hour and day when your ads should run. Depending on the region you’re targeting, make sure to get the time slot when Facebook activity is at its peak.
Determine Your Ad’s Look
Facebook’s ad manager lets you choose how your ad will look, from the image up to the actual placement of the ad. Everything is up to you: It could be a single image or multiple images, but remember that your headline text is limited to 25 characters and multiple images have a maximum of 5 images.
Placing Your Facebook Ad Order
Before your ad gets displayed, it has to go through Facebook’s review. If you’re already sure about your ad and that it passes Facebook’s review, click on the Place Order button then you’ll receive an email from Facebook prompting you that your Facebook ad has been reviewed and approved.
Not ready to do it yourself?
I am one of the leading Facebook Advertising experts in NYC and can help you reach your goals quickly and without spending a lot of money. Contact me today to get started with Facebook Advertising.