SEO for Dentists is extremely difficult, especially when it comes to local rankings. The competition is tight as customers usually don’t visit dentists on a weekly basis, forcing dentists to step up or else get drowned up by the competition online.
To make sure you stay relevant on online search results and boost your rankings, here are 4 effective SEO tips for dentists like you:
Leverage Paid Search
Paid Search Marketing blends well with SEO campaigns. Having a relevant ad on search engines, regardless whether you’re ranked or not, is an effective way to ensure online exposure, awareness, and traffic for your dentistry services.
The competition is tight for dentists, especially when it comes to the local-level battle for search rankings. Having paid search marketing on your side gives your website a leg up over your competitors as potential customers see your ad first and visit your site first. Besides, quality traffic is seen as a good sign by Google’s ranking algorithm, giving a good boost to your SEO as well.
Free SEO Audit Tool
See how optimized a specific web page, landing page, or blog post is for an exact keyword or phrase
Complete Profile for Every Listing of Your Dental Business
Getting listed on relevant pages is not enough. You’ll have to put in photos, background, professional bio, and all. Not only is it a good opportunity to put in strong keywords, it’s also a great way to properly inform your potential customers what kind of dentistry services you have in store, providing you an edge over other listed dentists with almost no information.
Getting listed on Google My Business is one of the best SEO moves you can do for your business. It literally puts your dentistry services on Google Maps. When you’re on Google My Business, people with the relevant keywords will see the name of your business, the reviews, the address, a Google map of your location, a link to your website, and even directions to your office, making it a must-have, especially in tight competitions.
Tailor-fit Contact Details
Because online competition for local dentist offices is extremely tight, you’ll have to keep track of every metric possible so you’ll know where, when, and how you’ll position your office online. While there are great analytical tools online like Google Analytics and the ones provided by social media sites, one great metric-enhancing technique is dynamic call tracking.
Dynamic call tracking is all about providing the appropriate number based on where the visitor came from, meaning the contact number constantly changes to tailor-fit the user. This way, you’ll have a clear picture of where most of your leads and conversion come from and how you’ll optimize your campaigns from them.
Customizing your website to make it extremely easy to use and navigate on mobile devices is a great way to boost your search rankings. Google’s latest algorithm update has been all about empowering websites that cater to mobile devices by boosting their rankings and penalizing websites that are not mobile-friendly.
By being mobile-friendly, your website doesn’t only enjoy more traffic, it makes it extremely easy to access, leading to more lead conversions as well.
Don’t Have The Time?
Do all of these seem tiring or confusing to you? Don’t worry, all you have to do is to Tell Me Your Goal and we’ll make sure you’ll achieve your online goals, make your SEO problems go away, and more!
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