Prize Fulfillment on Social Media


Hosting a contest or sweepstakes is an easy and fun way to engage your followers, but there are a lot of things to consider.

Coming up with a contest idea is the fun part. If you're struggling with ideas, read this!

But what happens once you're ready to pick a winner? How do you do that? And do you notify the winner and then actually get the prize to him?

There are two ways to run a Social Media Contest

  1. You can hire a company to do everything for you. I recommend these guys. I've worked with them in the past and they're great.
  2. You can do it yourself. If you're a small business without a lot of money and you're giving away an iPad, for example, this is the best option.

How to Run a Social Media Contest (Timeline Contest) on Your Facebook Page

These are called "Timeline Contests" as opposed to official sweepstakes that might be run by a third-part like the one I mentioned above.

First, read Facebook's rules about this subject. Keep in mind that you are responsible for the operation of the contest including the official rules, who is eligible, and when it ends. One of things Facebook explicitly prohibits is that you don't require people to share the promotion as means of entering. In fact, there are only two ways someone can enter your contest and that is by either Liking your post or Commenting on your post.

Once your contest ends, you then go back through your post and chose the winner based on the criteria you defined. Once you pick your winner you simple click on the person's name and post on his wall or direct message him to notify him of his award. It's that simple.

Steven Matt

I am the Director of Digital Marketing at one of the world’s largest financial institutions. I teach Digital Marketing courses to small businesses on behalf of the NYC government and General Assembly in NYC. I am a graduate of Pratt Institute in Brooklyn with a Bachelors degree in Communications Design. I have a Masters degree in Management and Technology from New York University. In my spare time, I organize volunteer glass cleanups in NYC parks and I make jewelry out of the broken glass that I and the volunteers collect. I sell the designs at an artisan market in Brooklyn.