I love Kickstarter. I came across his company and become one of the first few hundred backers. If you haven't been on Kickstarter, check it out. It's a platform that connects startups with backers to help small businesses launch new products or completely start a new business.
Sam started out in November 2013 with a modest goal but within only one month, he had raised $250,000 with the help of 3,801 backers. Incredible. He had all the right Digital Marketing tools in place for it be a success. It definitely was no accident. It also helps to have a really cool product like his T-shirts that are part silver and made in the USA.
After the Kickstarter campaign, he needed a way to keep the sales going, so he directed customers to his website www.yathletics.com. His website is responsive (mobile-friendly) so customers can access it on their phone, tablet, or desktop and it will always look and work great.
That's important because mobile users now outnumber desktop users. And just as of last month, Google introduced a new rule to its algorithm that places mobile-friendly websites above non-mobile-friendly websites on its search results page.
I asked Sam to provide some insight into his Social Media strategy:
Do not spend any money to get 'likes' or 'followers' on your social media channels. The quality of paid acquisitions is really low. We never pay for our likes, and we don't have too many compared to other pages, but the amount of engagement we get is crazy. We do pay to boost our posts but those just go to the people who genuinely follow our page.
I definitely agree with that approach. It's never a good idea to pay for followers. It may get your numbers up but if your goal is to generate sales and create genuine engagement on your social media channels, having thousands of uninterested, fake followers is not going to help you. It's best to foster the growth of your followers naturally by posting relevant content that creates genuine interest and value. And Sam has done an amazing job of doing just that.
Sam just launched his latest product, the SilveAir™ sock, made with pure silver. And in celebration of Small Business Week, he's offering 15% for my followers. Use code smallbizweek at checkout. Let's support Sam and all Small Businesses around the country by shopping local this week. Feel free to share the code with your friends.