Jack Dorsey is the co-founder of Twitter. He came up with the idea for Twitter because of his obsession with the St. Louis Emergency Dispatch Center's communications as a kid. He was intrigued with the idea of how succinctly they communicated. They would use short bursts of words and they tell the people on the other end where they were, where they were going and what was going on.
It was this system of communication inspired Dorsey to create Twitter. At the time of this intrigue, smart phones were becoming popular and it was suddenly possible to create an app that allowed everyone around the world to communicate this efficiently and concisely. We now use Twitter similarly to how the Emergency Dispatch Center communicated: we Tweet our location, our feelings, and what we're doing. And that simple concept resonated with millions of people around the world. And we now use hashtags to organize thoughts (the origin of the hashtag is very interesting, by the way). The rest is history.
But like many Tech startup founders, Dorsey had a problem with communication. He was ousted in 2008 because of his lack of communication.
In 2009, Dorsey founded Square, the very popular payment processing software company that allows small business owners to accept credit cards on their mobile phones. A revolutionary idea at the time. Although, now it seems everyone is coming up with their own payment processing system.
Whatever his ambitions are, his technology philosophy is built on solid ground and I stand behind it. In a recent video on 60 minutes, Dorsey explained to Lara Logan that he took some members of his company to see the Golden Gate Bridge from Land's End.
This is an example of very clear user experience. This philosophy is evident in Square's products and app design as well. According to the video on 60 minutes, Dorsey is even considering running for mayor of NYC. I'm excited to learn about what Dorsey does next. I just hope that he's able to manage juggling two major companies at the same time.
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